Shine in Style: Gubbio by Red Rose

If you’re looking for a fresh way to shine this season, check out Red Rose by OGI style Gubbio from our Spring 2025 collection. This is no ordinary metal style—we’ve introduced a line of colour to make the eyerim beam in the shadows. The uplifting shape radiates positive energy, and the colour combinations are simply stunning.

Distributed by: www.ogieyewear.com

About OGI Eyewear:

Established in 1997, we’re a design house first, an innovator with a proven record of setting industry standards, of working with top tier manufacturers and suppliers to create new eyewear designs that stay ahead of the trends.

Our releases are frequent, distinct, and tell a consistent story without overlapping existing styles across Brands. Each one of our Brands tells a unique story that identify and serve a captive audience. Think durable, handcrafted frames designed to appeal to a diverse range of lifestyles so your clients can connect with the perfect piece instead of feeling shoehorned into a more generalized look.

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May 28, 2025May 28, 2025

Eschenbach Optik of America Introduces New Blue-Light Blocking Readerswith Anti-Fog Technology!

Eschenbach Optik of America, Inc. has launched a new Blue-Light Blocking Readers that also include anti-fog technology—a line of stylish and functional reading glasses designed to enhance visual comfort and reduce eye strain. These premium readers feature innovative lenses that block 30% of potentially harmful blue-violet light (between 400 and 455nm) emitted by the sun and digital devices, helping to create a more comfortable viewing experience for users in both indoor and outdoor settings.

Eschenbach Optik of America Introduces New Blue-Light Blocking Readers with Anti-Fog Technology

The Blue-Light Blocking Readers feature lenses that are equipped with an anti-fog coating to minimize lens fogging, are scratch and impact-resistant for long-term durability, and come with a protective hard clamshell case for safe storage when not in use.

To complement the innovative lens technology, each pair is crafted with lightweight and durable polycarbonate frames with spring hinge temples which provide a comfortable and customizable fit for extended wear. The readers are available in 5 fashionable frame styles—Corey, Parker, Joey, Berry, and Eric—each offered in a range of diopters including +1.00D, +1.50D, +2.00D, +2.50D, and +3.00D. Higher magnifications of +3.50D and +4.00D are also available in the Joey and Corey models. All of these readers also include a 1-year warranty, ensuring customer confidence and satisfaction.

Learn more about our new line of Blue-Light Blocking Readers HERE.

Click HERE for the press release.

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May 28, 2025May 28, 2025

Marcolin and adidas Extend Global Eyewear Partnership

Marcolin and adidas, a worldwide leader in sporting goods, announce the extension of their global eyewear licensing agreement for both the adidas Sport and adidas Originals labels through 2032.

This extension reinforces the successful partnership that began in 2020, under which Marcolin designs, manufactures, and distributes eyewear collections for both adidas labels. The renewed agreement continues to combine Marcolin’s expertise in high-quality eyewear with adidas’ expertise in performance and lifestyle innovation.

The two labels have their own unique DNA. **adidas Sport Eyewear** – Born from Sport, worn for Sport – is engineered for high performance, featuring advanced technical components and materials, designed and developed with a focus on athletes and active lifestyles.

**adidas Originals Eyewear** stands for lifestyle and streetwear inspired by sport and the culture born from it. The collection fuses modern streetwear elements with trendsetting design, providing fashionable, everyday eyewear that resonates with an aesthetic lifestyle.

Both companies are united by a common dedication to innovation, sustainability, and product excellence – values that will continue to be fundamental in the next stage of their partnership.

adidas eyewear collections will be available at the brands’ monobrand stores and in selected sports retailers and eyewear stores.

Click HERE for the press release.

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May 22, 2025May 22, 2025

GUESS? and WHP Global Announce rag & bone Licensee Partnership with Marcolin, to Develop Eyewear Business

Guess?, Inc. and its partner global brand management firm WHP Global, which jointly owns the New York-based fashion brand rag & bone, announce a four-year exclusive licensee partnership with Marcolin – a longtime GUESS licensee partner – to design, produce and distribute a new line of premium sunglasses and eyeglasses for rag & bone.

Since its origins in New York in 2002, rag & bone has established itself as a leader in the American fashion scene. Known for its authentic understated New York aesthetic, blending traditional craftmanship with modern cultural references, the brand has become synonymous over the years with effortless quality clothing for both men and women.

rag & bone Eyewear is inspired by the energy of the metropolitan lifestyle. The offering includes bold style appealing to trendsetters along with a more modern styles for everyday wear.

“We are pleased to partner with an iconic brand like rag & bone, which perfectly embodies a contemporary and authentic aesthetic rooted in New York culture,” said Fabrizio Curci, Marcolin CEO & General Manager.

Paul Marciano, GUESS? Inc, co-founder and Chief Creative Officer states, “Guess has been working with the highly talented team from Marcolin for over 30 years on delivering fashionable trend-right eyewear to the market. We are thrilled to expand that partnership to rag & bone further growing the lifestyle of the brand through their expertise, commitment to style and innovation.”

The new eyewear collection will be available at rag & bone boutiques, rag-bone.com and in select eyewear stores and authorized retailers.

Click HERE for the press release.

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May 22, 2025May 22, 2025

Warby Parker Partners with Google To Develop Intelligent Eyewear

Warby Parker Inc. announced a partnership with Google to develop AI-powered glasses intended for all-day wear. The partnership will combine Warby Parker’s signature approach to eyewear design with Google’s industry-leading technology ecosystem, bringing the next generation of computing to a new form factor: glasses.

“Since our launch we’ve set out to transform the optical industry by leveraging pioneering technology to design better products and experiences—and over the past 15 years, we’ve done just that,” said Co-Founder and Co-CEO Dave Gilboa. “Looking ahead, we believe multimodal AI is perfectly suited for glasses, enabling real-time context and intelligence to augment a wearer’s surroundings as they move through the world. We couldn’t be more excited to be partnering with Google to bring together the best of AI and the best of eyewear.”

“We’re excited to work with Google to develop intelligent eyewear that will enhance our everyday lives. The eyewear we wear and the technology we use are core parts of our identity and our daily experience. Our teams share a commitment to leverage design, utility, and innovation to build products to help customers in every aspect of life,” added Co-Founder and Co-CEO Neil Blumenthal.

The companies are working closely on the development of future smart glasses and intend to launch a series of products over time. The partners’ first line of intelligent eyewear, planned to launch after 2025, will incorporate multimodal AI with prescription and non-prescription lenses.

“Warby Parker’s optical expertise, omnichannel approach, and history of leveraging technology to create beautifully designed products and exceptional customer experiences make them the perfect partner to co-create and launch this next generation of smart glasses on the Android XR platform,” shared Shahram Izadi, GM and VP of XR at Google.

As part of this collaboration, Google has committed up to $75 million for Warby Parker’s product development and commercialization costs. In addition, Google has committed to investing up to $75 million in Warby Parker, at Warby Parker’s option and subject to reaching certain collaboration milestones.

Source: Warby Parker

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Shine in Style: Gubbio by Red Rose

Distributed by: www.ogieyewear.com

About OGI Eyewear:

Eschenbach Optik of America Introduces New Blue-Light Blocking Readerswith Anti-Fog Technology!

Marcolin and adidas Extend Global Eyewear Partnership

GUESS? and WHP Global Announce rag & bone Licensee Partnership with Marcolin, to Develop Eyewear Business

Warby Parker Partners with Google To Develop Intelligent Eyewear

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