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Optique Le Cartier Joins Visique in Expanding Quebec Market

Visique | FYidoctors announced that Optique Le Cartier, located in downtown Montreal, have joined the organization.  “After a brief hiatus in the Quebec market launching our Visique brand and building needed infrastructure, we are back on our growth path and are thrilled to welcome Optique Le Cartier to our growing organization”, says Dr. Alan Ulsifer, Chairman and CEO of FYidoctors.

Jacques and Patrick Zagury of Optique Le Cartier and their team represent a unique combination of the latest fashion eyewear, while at the same time offering quality vision care using the latest technology available on the market, according to the company.  Mr. Zagury states “Joining the amazing network of Visique | FYidoctors, and their capabilities of helping us reach our clients on a whole new level, was the main attraction to our joining the family”. 

The addition of Optique Le Cartier expands Visique’s brand visibility in what FYidoctors consider to be a key growth market.

Read thefull press release here

OWP Ladies: Brilliant Accents

Style 1436 is at once impressive and charming: A delicate superimposed rim adds a dazzling note to the nylon frame and produces a Wow effect in four muted as well as strong colour options. Delicate logos contrast discreetly with the exclusive OWP acetate temples, showcasing themselves as refined highlights.

Distributed by Lanctôt: www.rlanctot.com

Essilor Partners with the Royal Government of Bhutan

Essilor commits to further expanding its unique inclusive business and philanthropic programmes to eradicate unprotected and uncorrected poor vision in the Kingdom of Bhutan, where 25% of the population suffer from uncorrected refractive errors and much of the population is at risk of exposure to UVA/UVB rays due to high altitude.

The Group has signed Letters of Intent with the Royal Government of Bhutan and the Central Monastic Body to sustainably strengthen the country’svision care infrastructure. In line with their common ambition to eradicate unprotected and uncorrected poor vision, the partners will address the two biggest barriers to good vision, access and awareness, through training and capacity building, philanthropic support and awareness-raising.

To address the lack of skilled eye care professionals and access to eyewear, Essilor will bring its most successful inclusive-business, Eye Mitra™(“Friend of the eye” in Hindi), from India to Bhutan. By training women and men to become primary vision care providers and micro-entrepreneurs, Essilor will support qualified students to open up their own optical stores in their communities. This will not only help to sustainably improve access to affordable quality eye care across the Kingdom of Bhutan, but also to bring socio-economic value to rural communities.

Additionally, based on its globally successful training initiatives and tools to bolster local capacities, Essilor will train existing government health assistants, village health workers and monks from the Central Monastic Body, to do basic visual acuity tests, distribute simple reading glasses and direct patients with refractive errors to eye health practitioners, including the newly-trained micro-entrepreneurs if necessary.

 To meet the immediate need for correction and protection, Essilor will also donate 400,000 pairs of corrective eyewear and sunglasses, to be dispensed via existing healthcare programmes over the course of this partnership. This donation will be sufficient to provide first-time eyewear to all Bhutanese citizens suffering from uncorrected refractive errors, estimated to be around 25% of the population, and those living at very high altitudes exposed to high levels of UVA/UVB and in need of protection.

Click HERE for the full press release.

Eyecessorize Partners with Top Influencers for Readers-Focused Posts

TheVision Council’s Eyecessorize campaign partnered with three well-known influencers—Christine Marie, Melissa Meyers and Ty Severe—for sponsored permanent Instagram posts as well as multiple Instagram stories promoting readers for men and women alike. By strategically selecting influencers based on their appreciation for overall eye health and their need for reading glasses, these posts authentically appeal to the influencers’ followings and the every day consumer. Collectively, the posts garnered 280,000 impressions.

To promote the importance of wearing reading glasses to aid with up close reading, the posts featured on-trend readers product—from Sunglass & Reader Division members One Click Ventures and Peepers by PeeperSpecs, and Eyewear & Accessories Division members Colors in Optics—with messaging stressing the importance of wearing readers for those who struggle to read fine print, and encouraging their followers to expand their readers collections. All member brands, plus @eyecessorize, were tagged in the corresponding photos, stories and captions.

Collectively, the posts have received more than 140 comments. The influencers interacted with their followers by responding to their comments and engaging them in conversation about the reading glasses, specifically.

For more information visit thevisioncouncil.org.

Performance Sunglasses Engineered for the Open Road

Throttle and Rally are the newest additions to Liberty’s Performance Sunglasses collection for motorcyclists.

The Throttle is engineered with riders in mind. The high wrap design and magnetic removable side-shields provide full coverage from wind and debris on the open road and easily convert from road-ready to casual-comfort in seconds.

The lightweight frame construction and contoured temples fit comfortably under helmets for long rides. Available in three colours: Matte Black, Shiny Black, and Shiny Gunmetal.

For riders with smaller faces and high cheek bones, the Rally has a shallower eye size, high wrap, and magnetic removable side-shields providing full coverage and protection from the elements.

The Rally is available in a 56 eye size for men and women and comes in three colours: Matte Black/Cyan, Plum, and Shiny Black.

Distributed by Liberty Sport: www.libertysport.com

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