Essilor Canada is investing in training to support the development of our business partners across Canada with the presentation of the Alive Summits and accompanying Roadshow. Launched in Toronto on February 3-4 and 5, the winter tour continued in Montreal on February 17-18-19 and will end in Vancouver on March 3-4-5, 2017. A second tour is planned in the fall, showcasing new topics.
To date, the Toronto and Montreal events have welcomed some 300 participants from the optical industry – optometrists, opticians, managers, owners and office staff.
About 150 people participated in the Montreal event, which allowed them to learn about Essilor’s latest innovations, hear speakers on various subjects affecting the Canadian optical market and participate in a charitable activity. The Friday evening Roadshow was open to all eye care professionals and their teams. They were introduced to new technologies, products and sales tools.
On Saturday and Sunday, Varilux Xperience partners attended the Alive Summit, a series of conferences and workshops designed to assist them in growing their business and provide them with an overview of the latest trends and deployment solutions from the world of optics. The Latest Trends in Retail Stores, How to Interest the Millennials, How to Enhance the Customer Experience and The latest information on blue-violet light are some of the topics covered by seasoned speakers and experts.
Another Giving Back Opportunity
True to its desire to include giving back activities in all its events, Essilor brought together speakers, participants and organizers on Saturday night to decorate ninety pairs of sneakers to be handed over to Action Réfugiés Montréal and Station Familles. $ 1,000 will also be shared between the two organizations for the purchase of boots and sneakers for children.
The same type of giving back activity will be held at the upcoming Vancouver Alive Summit, with Toms. 60 pairs of sneakers will be decorated and given to the local YMCA and an extra 60 pairs of boots and sneakers will be supplied to single mothers.
Photo: Following the Saturday night Giving Back activity, an assortment of hand decorated sneakers is ready to be shared with refugees and underprivileged families.
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