VuePoint IDS Inc. and Jobson Medical Information LLC., are pleased to announce the release of the first annual VuePoint™ Canadian FRAME Supplier brand perception study. The internet study of Canadian ECPs provides insights on over 30 Canadian frame suppliers on 20 different market attributes, including quality of product, customer service, back-order management, internet ordering, sales representative service and more.
Results will help companies with competitive positioning, identifying required adjustments in priorities and determining opportunities to better serve clients’ needs.
The study also identifies ECPs assessment about companies’ business outlooks in the over the next 12 months. A Net Promoter Score® (NPS®) for the leading suppliers in the Canadian market are also provided. The NPS is a robust measure of company or brand loyalty by customers familiar with the brand and is widely-accepted as a proxy measure of revenue growth.
Companies competing within the Canadian market and/or evaluating the market for entry will find considerable value in the results. The report is now available for purchase.
List of Canadian Frame Suppliers included in the Study:
| Alternative Eyewear | i.Frame Inc | Maui Jim | Perfect/Superclip |
| Aspex | J.F. Rey Eyewear | Modo Eyewear | Prisme Optical |
| Audace | Lafont | Mood Eyewear | Prodesign Denmark |
| Bo-Optik Inc. | Lanctot | Oakley | Ronor International Inc. |
| Canadian Optical Supply | Liberty Sport | Ogi Eyewear | Safilo |
| Centennial Optical | Luxottica | Opti Caset Inc. | Shilling Optical |
| Etnia Barcelona | Marca Eyewear | Optika Eyewear | Tura |
| Fame Optique Inc | Marchon | Optiman Inc | WestGroupe |
| Georges et Phina | Match Eyewear | Optique Cerem Inc. | Zig Eyewear |
| For more information of the study methodology, report format and pricing, please contact: David Pietrobon (dpietrobon@vuepoint.ca) Phone: 226.780.6871 x 5111 Bill Scott (Bscott@jobson.com) Phone: 646.831.8873 About VuePoint IDS Inc. |
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| VuePoint IDS is a private 100% Canadian-owned media and marketing services company focused on serving the information needs of the eyewear and eye care industry’s professional service providers including optometrists, opticians and ophthalmologists and affiliated personnel. VuePoint publishes print and digital titles for eye care professionals under the Optik, InfoClip, Canadian Eye Care Business Review and EyeCareUpdate.com brands, and Tmag Optical Trends for eyewear consumers. In addition to its publications, VuePoint IDS offers and array of marketing and business development services to the industry, including targeted and customized communications, marketing research and accredited continuing education program development and delivery. VuePoint has offices in the Greater Toronto Area (GTA) and Montréal. More information is available at: www.vuepointids.com | |
| About Jobson Medical Information LLC Jobson Healthcare Information (JHI) is a premier healthcare information and marketing services provider, with leading positions in a variety of growing healthcare markets such as pharmacy, eye care, clinician (physicians, nurse practitioners and physician assistants) and the managed markets (managed care, hospitals and government). Through its diversified, multi-media portfolio of marketing services, information databases, publications, medical education programs, events, websites and other digital and traditional media services, JHI is uniquely positioned to inform and educate a highly targeted network of approximately one million healthcare professionals across multiple specialties. | |
NPS® Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.
Click HERE for press release.
