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September 13, 2017April 24, 2018

Zyloware Raises Donations for Hurricane Harvey Disaster Relief

Port Chester, NY: Zyloware employees raise over $1,300 in donations towards the Houston Flood Relief Fund to benefit the victims of Hurricane Harvey.

Hurricane Harvey has taken a catastrophic toll on Houston, Texas and the surrounding areas, leaving many stranded and in need of assistance. In efforts to send aid, Zyloware partnered with the Houston Flood Relief Fund for the Victims of Hurricane Harvey which was organized by Houston Texans NFL player JJ Watt. The fund’s original goal of $200,000 was reached within hours, and the current amount raised to date climbing towards $33 million!

To help the victims of Hurricane Harvey, Zyloware created a platform for employees to donate toward disaster relief efforts. The company promised to match employee donations and within the period of one week, Zyloware employees had raised $657 toward the cause. Zyloware matched the donation for a total amount raised of $1,314 for the Houston Flood Relief Fund.

For more information on the Justin J. Watt Foundation, please visit: https://www.youcaring.com/victimsofhurricaneharvey-915053

September 12, 2017April 24, 2018

OPTIK and infoclip.ca Awarded Ontario Grant

VuePoint IDS, publisher of Optik Magazine and InfoClip.ca, is pleased to announce they are a successful recipient of an Ontario Media Development Corporation’s (OMDC) 2017 Magazine Fund grant.

“The OMDC grant will accelerate our growth and facilitate the provision of even more value-added services to the benefit of our viewers, readers, sponsors and advertisers in 2018. We are proud of this achievement and look forward to project implementation starting immediately.” said, David Pietrobon, VuePoint president.

OMDC, an agency of the Government of Ontario, supports the province’s creative economy by providing innovative programs, services and funding for magazine and book publishing, interactive digital media, and film, television, and music industries.

The OMDC Magazine Fund supports the business development of independent Canadian-owned Ontario-based magazine publishers. Funds are provided to assist in the growth of these businesses through the creation and implementation of new strategic initiatives that enable publishers to achieve business development and/or marketing objectives.

Click here for more information on the Ontario Media Development magazine fund.

About VuePoint IDS:

VuePoint IDS is a private 100% Canadian-owned media and marketing services company focused on serving the information needs of the eyewear and eye care industry’s professional service providers including optometrists, opticians and ophthalmologists and affiliated personnel. VuePoint publishes print and digital titles for eye care professionals under the Optik, InfoClip, Canadian Eye Care Business Review and EyeCareUpdate.com brands, and Tmag Optical Trends for eyewear consumers. In addition to its publications, VuePoint IDS offers and array of marketing and business development services to the industry, including targeted and customized communications, marketing research and accredited continuing education program development and delivery. VuePoint has offices in the Greater Toronto Area (GTA) and Montréal.

September 11, 2017April 24, 2018

Introducing Varilux® X Series™ Which Reinvents Near Vision

Available from September 19 to all Varilux Xperience partners, Varilux X series lenses are the result of the most advanced innovation process based on the collaborative efforts of internal and external resources, eye care professionals and nearly 3,000 presbyopes.

Generation X is getting presbyopic and is living in a faster-paced world compared to Baby Boomers. They grew up among digital tools, have learned to cope in a fast changing, multi-tasking world, and they want to keep up the speed with the younger generations.

Multiple Near Distances at Arm’s Length

Increasingly, people are spending time indoors and exercising their vision mostly in short and intermediate distances. Gen X is craving for seamless acuity in various everyday tasks, at multiple near distances. They want to send a text while catching up their favorite TV show on a tablet, they are checking breaking news alerts on their mobile while working on their desktop.

From 2D to 3D, Varilux^® X Series^™ is Setting a New Reference Criterium – Vision Volume

Historically, progressive lens designers were considering a single target object for one gaze direction, the near vision zone in a progressive lens was set at 40 cm at 36 degrees. Today, Essilor designers have focused their efforts on vision at arm’s length, formulating a new reference criterium: vision volume. This pioneer approach addresses the main limit of progressive lenses: the necessity to adjust head position to see sharp.

No Need to Move the Head to See Sharp at Near Distances

Essilor research has analysed in-depth the usual zone of vision in one posture. The objective was to meet most visual needs inside this zone. Varilux^® X series^™ is providing impressive 75% match with wearers’ visual needs at arm’s length in one gaze direction, without head adjusting movement, a significant improvement compared to other premium progressive lens (vs. 59% on average for competitors). Demanding progressive wearers can now seamlessly capture every detail within arm’s reach, and beyond. Their sharp vision is extended by 100% in width and length, in this new defined vision zone at arm’s length.

Varilux^® X Series^™, Made Possible by New Xtend^™ Technology

The new progressive lens generation is the result of a combination of Xtend^™, a revolution in lens conception thanks to a new calculator, with two latest Varilux technologies that have been improved: Nanoptix^™ and SynchronEyes^™, breakthrough in the semi-finished and in binocular vision. Varilux^® S series was breaking the compromise between fields of vision and swim effect. Xtend^™ can now process even more complex algorithms and optimize Nanoptix structure by clusters of seven in order to combine their power and multiply the effects.

Near Vision Behaviour Personalization

Varilux^® X Series^™is coming with a new in-store tool to get patient individual measurements. In only seven minutes of meaningful in-store experience, the protocol will provide reliable and robust measurements of Near Vision Behaviour.

Approved and Validated by Progressive Lens Wearers

Essilor has implemented a comprehensive consumer validation process to ensure full satisfaction. To assess the real added benefits of Varilux^® X series^™ lens, in-depth “real life” and “in lab” experiences have been run. Actually, 2,742 presbyopes around the globe have participated to the development of Varilux^® X Series^™. The new lens generation gets up to a stunning 95% satisfaction during multitasking at arm’s length. It is preferred by 86% vs. Varilux^® S series in multi-tasking situations at arm’s length.

Click HERE for the full press release.

September 8, 2017April 24, 2018

Luxexcel Partners with IFB Solutions Optical Lab

Luxexcel, the Belgium-based 3D ophthalmic lens printing company, announced on September 6^th it had formed a partnership with the independent North Carolina-based optical lab IFB Solutions Inc. IFB Solutions specializes in lenses for low vision patients.

Their focus will be on medical specialty lenses at first, saying that their 3D printing technique will enable “the development of unique ophthalmic products,” according to Luxexcel CCO Guido Groet.

We recognize that 3D printing is the future of the optical industry, and we want to be early innovators and adopters of this emerging technology,” says Dan Kelly, COO for IFB Solutions.

Read the complete press release HERE.

September 8, 2017April 24, 2018

Vision Expo: Supporting Those Affected by Hurricanes Harvey and Irma

As the vision industry prepares to gather in Las Vegas, International Vision Expo extends their thoughts to those affected by Hurricane Harvey and Hurricane Irma.

Vision Expo has received an incredible amount of interest and concern from their supporters, attendees and exhibitors, looking for ways in which they can help those affected by these events. The vision industry is and always has been a close, supportive community. To this end, Vision Expo supports Optometry’s Fund for Disaster Relief (OFDR), a program of Optometry Cares – The AOA Foundation.

For the many members of the industry who have reached out in search of ways to show their support, Vision Expo encourages you join behind this important effort. This Fund provides immediate assistance in the wake of natural disasters.

Details on how to support OFDR will be made available throughout the Vision Expo West show floor lounges, food courts and registration areas, or you can visit www.VisionExpoVegas.com/Relief to learn more about these disaster relief efforts, donate or request support from OFDR.