Zig Eyewear presents the Jean Reno 1660 metal frame for men, with denim inserts for a highly original finish. The Ziggy 1605 for women is decorated with bright inlays in the epoxy, on the inside of the front portion.
Zig Eyewear Amazes Yet Again!
Introducing Eye Protect System from Essilor
Launching June 27, 2016 – In order to better protect your patients’ eyes, Essilor introduces Eye Protect SystemTM, a new reference in eye health, ensuring the most comprehensive eye protection against harmful light. The Eye Protect SystemTM originates from Essilor’s latest breakthrough innovation, Smart Blue FilterTM, providing protection against harmful blue light embedded in a wide range of clear lenses in Orma, Airwear, TL16 and TL1.67.
Eye protection is not an option: Presenting Smart Blue FilterTM
Findings about the consequences of increased exposure to harmful blue light led the Essilor R&D team in developing a revolutionary innovation that can be embedded in a clear lens: Smart Blue FilterTM. At the core of Smart Blue FilterTM is a unique absorption process: the molecular blend smartly absorbs the most harmful blue-violet light wavelengths and neutralizes, with specific complementary colour absorbers, the residual yellow tint that would have been perceptible because of the blue filtering. As a result, 20% of harmful blue light is filtered out while the beneficial blue-turquoise light passes through.
Definition of Eye Protect SystemTM:
Only product combinations guaranteed to block at least 20% of harmful blue light and offer a minimum UV protection of E-SPF 25** can be part of the Eye Protect System™.
Thus, thanks to the new Smart Blue FilterTM lens innovation embedding protection against harmful blue light in a clear lens combined with a Crizal® coating offering a minimum UV protection of E-SPF 25, Essilor’s widest range of premium clear lenses will now meet the minimal conditions of protection and be referenced in the Eye Protect System.
To read the full press release, click HERE.
OWP: Distinctive Titanium Temple Design for Men
Two new styles for men from OWP. The temple, comprising a titanium shell with integrated flex hinge embedded in structured plastic, creates special emphasis. Style 7596 as acetate frame, style 8750 (photo) completely in titanium.
Distributed by Lanctôt: www.rlanctôt.com
Stand Out from the Crowd with Kayla by Claudia Alan
Claudia Alan Inc. launches a new optical style in the AYA Pacific Northwest Collection. Featuring a fun Orca/Wolf/Raven design by First Nations artist Corrine Hunt, Kayla has proven to be a top seller right out of the gate. This style is comfortable and flattering to many faces. Available in a brown/turquoise, classic black/white or red/cream, it features a contemporary twist on classic First Nations designs.
Maria Petruccelli Joins HOYA Vision Care, North America
Mississauga, ON – Effective June 1st, 2016 Maria Petruccelli joined the global marketing team of HOYA Vision Care, North America located in Lewisville, Texas in the capacity of Director of Brand Marketing, Americas.
In her new role Maria will lead all marketing activities that pertain to the internal and external promotion of branded product. She will contribute to the overall marketing strategy, act as a liaison with the global marketing team and implement a tactical plan that will position and promote HOYA’s branded products in the marketplace. Her contributions will strengthen HOYA North America’s marketing efforts. Her focus will be on the US market combined with responsibilities in Canada and South America.
Maria has been a part of the HOYA family for thirteen years and has over twenty-five years of experience in the Vision Care Industry. Maria joined HOYA Vision Care Canada from the time of its inception thirteen years ago and has been instrumental in shaping its strategy and policy. Her HOYA career started as a Sales Representative calling on Eye Care Professionals and has progressively advanced in roles including Regional Manager and Director of Marketing and Professional Services.
For full press release, click HERE.
