Blog

February 8, 2016April 24, 2018

Canadians Recognized at Transitions Academy

Transitions welcomed hundreds of optical industry representatives at the 20^th annual Transitions Academy, held in Orlando, Florida, February 3 to 6.

On the same occasion, Transitions introduced an important feature of its photochromic lenses: they provide partial blue light protection, both indoors and outdoors. The company is counting on this advantage to attract more consumers, namely teens and young adults.

With Transitions Academy also comes awards, and this year saw many Canadians receive recognition. In addition to being nominated in the “Training” category, Lunetterie New Look Eyewear won the “Best in Marketing” award, for which Opto-Réseau was also in the running. Rachel Hill, optician and owner of Personal Optical, was a finalist in the “Transitions Brand Ambassador” category, and InSightful Visions was competing for the “Growth Achievement” award.

New Look Eyewear was awarded the 2015 Best in Marketing title during a recognition ceremony on Friday at the Transitions Academy event in Orlando.

February 5, 2016April 24, 2018

Go Vintage with Marc Jacobs

The Marc Jacobs Fall/Winter 2015 eyewear collection reflects a vintage feeling with a contemporary twist. Oversized shapes, vivid colours and geometric lines reflect the smart and sophisticated attitude of the brand.

MJ 62 I /S sunglasses and MJ 629 optical frame

Vintage inspiration: Men’s fashion pilot sunglasses and optical frame in acetate, featuring bold shapes and double bridges, with contrasts between faceted volumes and flat construction.

MJ 626/S sunglasses and MJ 633 optical frame

www.safilo.com

February 5, 2016April 24, 2018

Eyewear Designs and Westgroupe Announce Canadian Distribution for Ále

Eyewear Designs Ltd. is proud to announce the agreement with WestGroupe to distribute Ále by Alessandra Eyewear and Sunwear collections in Canada.

Ále by Alessandra is the popular lifestyle brand inspired by the life and style of international fashion icon and supermodel, Alessandra Ambrosio. A Victoria’s Secret angel for more than 10 years, Alessandra is the Brazilian born supermodel whose signature style has graced the cover of more than 70 fashion publications around the world.

For full press release, click HERE.

February 4, 2016April 24, 2018

Get Expressive with Etnia’s Originals Frames

Etnia Barcelona presents new models in its Originals collection. A collection made up of 15 optical models in acetate and metal, and 17 sun models. This collection underlines Etnia Barcelona’s signature attributes: original and highly expressive frames with advanced use of colour. This collection includes an extensive range of colours and new finishes.

All the models are fitted with mineral crystal lenses, which guarantee maximum protection and greater visual perfection.

www.etniabarcelona.com

February 4, 2016April 24, 2018

New and Exclusive Partnership with PREMIERE CLASSE and SILMO Paris

From the 2nd September 2016 at Porte de Versailles, the Premiere Classe trade show will be hosting an eyewear designer village by the name of “Village Silmo.” In addition to this the Silmo trade show, taking place from 23rd-26th September 2016, will open up an area dedicated to fashion accessories under the label Premiere Classe.

Over the years, eyewear has become the ultimate fashion IT Product; as a must-have accessory, it has managed to secure its place in the Premiere Classe trade show aisles. Today, many eyewear brands have witnessed a rapid growth in their distribution networks world-wide and can now no longer confine themselves to the opticians market alone. As a result, Premiere Classe and Silmo, two trade shows organised by the Comexposium group, have decided to unite forces and expertise in order to showcase the creativity energies behind eyewear design in the entire range of accessories offered by Premiere Classe.

To read the full press release, click HERE.