The Your VuePoint Survey™ on Professional use of Social Media is now open. We’re interested in how you use Social Media for your practice and for professional development.
Share your experience for a chance to win a $100 or one of two $50 Visa prepaid gift cards by completing the short online survey.
Go to Survey now.
Optik will select random winners from all entries and publish the names of winners in our September edition. Good Luck.
Survey closes June 30th at 5 PM EST.
The OWP design team has once again satisfied its passion for uniqueness and presents its own acetate collection in two refined combi variants. Style 1406 is a modern and elegant interpretation of the combination frame’s classic look –the acetate upper line guaranteed to turn heads, while the fine metal rims merge an attractive light look with retro flair.
MONTREAL, QC – Essilor Group in Canada has named Isabelle Tremblay-Dawson, Business Development Director – Transitions, effective immediately. In her new role, Tremblay-Dawson will support each of the entities and affiliates of the Essilor Group in Canada through development, management and execution of Transitions trade and consumer marketing programs, to accelerate growth for the Transitions® brand. Tremblay-Dawson will report directly to Marc Tersigni, Chief Strategic Officer – Canada.
“Isabelle has an extensive knowledge of the Canadian market within our industry and a proven track record for building integrated marketing plans that deliver significant results across multiple channels,” said Tersigni. “With over 17 years of marketing and sales experience, she is an ideal choice to lead the Transitions® brand in Canada within the Essilor team.”
Tremblay-Dawson joined Transitions Optical in 2002 as a Marketing Specialist, and has since provided guidance for the company’s growing consumer outreach initiatives and trade relations in her most recent role as Senior Marketing Manager.
Prior to joining Transitions Optical, Tremblay-Dawson held sales and marketing positions for Air Canada and Sunquest Vacations. She served as a Corporate Giving Officer for the Transitions Healthy Sight for Life Fund and is currently on the Executive Board of Directors of the Eye Disease Foundation
The OCULUS Keratograph® 5M is an advanced corneal topographer with a built-in real keratometer and a color camera optimized for external imaging. Unique features include examining the meibomian glands, non-invasive tear film break-up time and the tear meniscus height measurement and evaluating the lipid layer.
Many easy to understand displays support communication and patient education. Use your Keratograph® 5M as a marketing tool to make your services transparent.
In Canada, distributed by Innova.
The Q4 consumer panel data from VisionWatch Canada has been updated. The report now reflects a breakout of key measures by gender and by age category. Per cent use of vision correction devices, repurchase cycles, and average price paid for lenses and frames, are among the “demographic comparisons” provided.
As reported by VuePoint InfoClip in April, the data shows that the key measures from the initial Q2 study are confirmed, including 65% use of any vision correction device, 26% of the adult population having an eye examination in the last 6 months and a 2.5 year eyewear repurchase cycle. The report also adds consumer measures of Refractive Surgery, indicating that the percentage of Canadians having refractive surgery in the past 6 months as being considerably higher than in the US.
A Chicago Tribute article, published May 30 in the Toronto Star indicated that the number of LASIK procedures had fallen more than 50% form 2007 to 2015. No Canadian data was reported in the Star article.
The full Vision Watch Canada report can be viewed by clicking here.
Italian eyewear is being showcased at Italy on Madison in New York, where 13 brands are highlighting Made in Italy design, craftsmanship, and innovation.
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Myopia Profile has expanded its Ask Kate AI assistant to families through MyKidsVision.org and is offering open access across both platforms during Myopia Awareness Week.
Read more
Oakley has expanded its Players Collection with a new Jaylen Brown sportswear and eyewear release, alongside a new signature eyewear model from Kylian Mbappé.
Read more
SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.
Read more
Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.
Read more
Italian eyewear is being showcased at Italy on Madison in New York, where 13 brands are highlighting Made in Italy design, craftsmanship, and innovation.
Learn More Myopia Profile has expanded its Ask Kate AI assistant to families through MyKidsVision.org and is offering open access across both platforms during Myopia Awareness Week.
Read More Oakley has expanded its Players Collection with a new Jaylen Brown sportswear and eyewear release, alongside a new signature eyewear model from Kylian Mbappé.
Read More SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.
Read More Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.
Read More
Italian eyewear is being showcased at Italy on Madison in New York, where 13 brands are highlighting Made in Italy design, craftsmanship, and innovation.
Learn More Myopia Profile has expanded its Ask Kate AI assistant to families through MyKidsVision.org and is offering open access across both platforms during Myopia Awareness Week.
Read more Oakley has expanded its Players Collection with a new Jaylen Brown sportswear and eyewear release, alongside a new signature eyewear model from Kylian Mbappé.
Read more SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.
Read more Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.
Read more Italian eyewear is being showcased at Italy on Madison in New York, where 13 brands are highlighting Made in Italy design, craftsmanship, and innovation.
Learn More Myopia Profile has expanded its Ask Kate AI assistant to families through MyKidsVision.org and is offering open access across both platforms during Myopia Awareness Week.
Read more Oakley has expanded its Players Collection with a new Jaylen Brown sportswear and eyewear release, alongside a new signature eyewear model from Kylian Mbappé.
Read more SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.
Read more Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.
Read more
