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US Ad Monitor Recommends B+L Discontinue Claims About PeroxiClear

Bausch + Lomb has voluntarily agreed to discontinue certain claims about PeroxiClear product, such as superior comfort over Clear Care, but was able to support its claim of keeping lenses moister for longer.

The National Advertising Division, an investigative unit of the ad industry’s self-regulator, looked into the B+L claims due to a challenge made by Alcon, manufacturer of the competing brand Clear Care.

The discontinued claims include “85% of Clear Care users agree PeroxiClear provides superior all-day comfort” and PeroxiClear “keeps lenses cleaner for longer” or “cleans lenses better” than Clear Care.

The NAD found that the consumer preference studies submitted by B+L were insufficiently reliable to support their claims of superior comfort, though the NAD does not consider claims on their merits.

B+L issued a statement saying that they would comply with the NAD’s recommendations, but they disagree with “NAD’s conclusion that the randomized clinical trial submitted by Bausch & Lomb is insufficient to substantiate the comparative comfort claims at issue.”

Read the full press release here.

BOSS: Love to Detail – Cufflink Story

The Fall/Winter 2016 BOSS eyewear collection is soon launching new styles. These feminine rectangular shaped sunglasses (BOSS 0850/S) and optical frames (BOSS 0852) are made of a bilayer acetate front with matt solid colours and transparent Optyl temples. Through the transparent material of the temples a lace fabric can be seen. A customized functional “cufflink” hinge refers to BOSS cufflink brand code.

Distributed by Safilo: www.safilo.com

Congenital Nystagmus Linked to Defect in Retina’s Neurocomputation

In a child with congenital nystagmus, sometimes called “dancing eyes,” their eyes involuntarily dart back and forth due to a defect in their horizontal optokinetic reflex, causing loss of vision which occasionally is bad enough for sufferers to be legally blind.

In 70 percent of congenital nystagmus cases, the culprit has been identified as the gene FRMD7, but until now it was not known how that gene led to the disease.

But new research from the Friedrich Miescher Institute for Biomedical Research (FMI) in Basel, Switzerland, has shown that non-functional FRMD7 leads to a defect in the retina in starburst amacrine cells, part of the retina’s “computational network.”

Neurobiologists were able to track the electronic signal from thousands of ganglion cells as the retina of mice processed moving objects, and they noticed that in the absence of FRMD7, they totally lost signal in the horizontal direction.

“To my knowledge this is the first time that we can link a disease to a defect in neurocomputation,” said Keisuke Yonehara, the study’s lead author. The researchers believe that in the absence of FRMD7, connections between starburst amacrine cells and retinal ganglions do not properly form, a developmental step which occurs after birth.

With a model of the disease now in hand, scientists are now equipped to further investigate its molecular mechanisms.

Read the full text of the article HERE.

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