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And the Nominees for the Silmo d’Or are

The International Innovation and Creation Grand Prix, a unique prize recognized throughout the optical and eyewear world, awards the products representing the best innovations in terms of creation, technology and innovation. The designer Emmanuel Gallina will preside the 22nd edition of this quality label. The awards ceremony will be held in a legendary Paris location.

Emmanuel Gallina describes his work as a designer with a quote by Constantin Brancusi: “simplicity is complexity resolved”. Elegance, ease and simplicity are the keys to Gallina’s approach. For each of his projects, his creative ethics reflect both authenticity and coherence. Attention to detail is, to him, a constant reality of shape, form and function.

Here are the nominees in the different categories for the Silmo d’Or 2015:

“VISION” CATEGORY
ESSILOR with “Eyezen”
JOHNSON & JOHNSON with “1-Day Acuvue Moist Multifocal”
MONT- ROYAL with “Intégral”
SAFILENS with “Fusion 1 day Presbyo”

“MATERIAL / EQUIPMENT” CATEGORY
IPRO INTERNATIONAL with “Paskal 3D”
LUNEAU TECHNOLOGY with “VX 120” from Visionix
LUNEAU TECHNOLOGY with “Attitude” from Briot
NIDEK with “HandyRef-K”
SI INTERNATIONAL – KELNET with “Optinett Green”

“LOW VISION” CATEGORY
AXOS with “Zoomax Modulis”
CECIAA with “Traveller HD”
VISIOLE with “Blaez-Ez”

“CHILDREN” CATEGORY
ADCL PLUS with “TRI 227” Les Triplés
LOOK THE CONCEPT FACTORY with “Nil Titanium”
MINIMA with “Junior Hybrid”
NETOPTIC with “3119” from Kinto
SEAPORT with “FIL 01” from Façonnable

“OPTIC FRAME” CATEGORY
DZMITRY SAMAL with “08”
FROST with “Atelier”
MASUNAGA with “GMS-106”
SABINE BE with “Be Cat’s”
VUILLET VEGA with “Prestige 1693”

“SUNGLASS” CATEGORY
FACTORY 900 with “FA-087”
FALVIN with “Shade”
IRRESISTOR with “Stradust”
SELIMA OPTIQUE with “Chrisopé”
W-EYE with “AIFIR”

“SPORT EQUIPMENT” CATEGORY
GIORGIO FEDON & GIGLI with “Endurance”
JULBO with “Aero”
SEIKO Optical Group with “Seiko X Changer”

“FRAME TECHNOLOGICAL INNOVATION” CATEGORY
BAARS EYEWEAR with “Victor”
BLACKFIN with “Shark-Lock”
FIDELA with “Links 2 Flex” from Bugatti Eyewear
FLEYE with “Lolan”
VISTA Eyewear with “Double Screw”

When Your Extra-Curricular Life is in Need of a Little Visual Acuity, Grab a Wildcharge or a Whipstart

adidas unleashes two new stylish sunglass models that utilize adidas proprietary Light Stabilizing Technology, which is available in a variety of colours and filter combinations. Creating superior optics in a modern sporty frame that will take you from work to the baseball diamond, finishing the day off on a patio celebrating the win with your friends. adidas Wildcharge and Whipstart feature ribbed grip temples, state of the art adjustable nose pads, and quick release temples to protect your frame from damage for when you’re sliding into first.

Distributed by COS: www.adidas.com/eyewear

 

Marni Selects Marchon for Global Eyewear Venture

Milan – Melville (NY)- Marni and Marchon announce the signing of a new global licensing agreement that will see to the development, production and distribution of the Marni Eyewear collections under the design and creative direction of Consuelo Castiglioni. The two companies will launch the new men’s and women’s lines in Spring/Summer 2016 with a full range of styles for both optical frames and sunglasses.

The aim of Marni’s partnership with cutting-edge American eyewear group Marchon is to expand the brand’s reach by developing the market potential of what is a major fashion accessory segment. The collections will retail in Marni stores as well as in select optical retail locations and fashion multi-brand channels worldwide.

“We are strongly invested in this important agreement with Marchon, which aspires to further diversify and grow the Marni accessories business and to significantly consolidate our brand identity,” said Gianni Castiglioni, CEO of Marni Group.

“We are really excited to embark on this collaboration with Marni, which will enable us to focus on empowering our licensing strategy with the European luxury brands and to produce collections that are 100% designed and made in Italy, a driving force of our growth strategy,” added Claudio Gottardi, President and CEO of Marchon Eyewear.

Marni launched a calendar of international high-profile events early last year to celebrate the brand’s first 20 years in business, two decades in which the brand has continued to evolve its distinctive style of understated luxury and vision of alternative design.

Peeps, a Stylish, Effective Way to Clean Eyeglasses and Sunglasses

peepsdisplay

 

Peeps is the new all-in-one cleaner for eyeglasses and sunglasses from Vancouver-based Parkside Optical, creators of the LensPen family of products, which have been used to clean fine optics for more than two decades.

Cleaning eyeglasses with Peeps is a simple two-step process. First, clean the lens with the retractable goat-hair brush to remove any loose dust on the lens surface. Second, slide the arms out from the holder and clean the lens with smooth circular motions of the two cleaning tips.

A new compact POP for opticians and eyewear retailers displays 12 Peeps, along with colour photography and instructions for use, and uses less than 28 square inches of counter space.

For more information visit http://www.lenspen.com/

Omega-3, Beta-Carotene Shows No Benefits in Slowing Age-Related Eye Disease

A recent study from the National Eye Institute investigated potential changes to the nutritional supplements designed to combat AMD.

The AREDS2 (Age-related Eye Disease Study 2) study, which followed 4000 patients with intermediate AMD on average 72 years old over a period of five years, was one of the largest and longest studies of its kind.

The participants were all given the original AREDS formulation (vitamins C and E, beta-carotene, zinc oxide, cupric oxide) and in addition subgroups were given either omega-3 or lutein/zeaxanthin. A third subgroup was given the original formula without beta-carotene.

Taking omega-3 or lutein did not reduce the risk of advanced AMD, although patients with very low dietary lutein did show some benefits from increased lutein intake. Participants which took lutein without beta-carotene showed improved benefits, suggesting that lutein should be substituted for beta-carotene in the original formulation.

A fourth subgroup was given a reduced intake of zinc (to 25 mg) compared to the original formulation, due to the concerns from nutritionists that the original amount of 80 mg zinc oxide was too high. Investigators found no change in the effectiveness with the low-dose zinc formula.

Further information: https://nei.nih.gov/news/pressrelease/cognitive_decline

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