DACH Eyewear: A Story of Innovation and Craftsmanship
Monday, June 19 2023 | 09 h 37 min | Optik Magazine
By Nick Saraev Few places on the planet can be credited with the same impact, inspiration, and innovation as the DACH region With its unique...
Read MoreContact Lens Pricing Strategies for Today’s Consumer
Monday, June 12 2023 | 09 h 03 min | Optik Magazine, Practice Management
By Dr Trevor Miranda, OD The modern consumer is egocentric By that, I mean that they generally make purchases based on what is best for them, not...
Read MoreA Shady Past: The History of Sunglasses
Thursday, June 8 2023 | 08 h 49 min | Optik Magazine
By Sarah Bureau, RO The earliest known sunglasses were crafted by the Inuit people by carving a slit into a piece of bone and fastening it...
Read MoreAnatomy of Eyewear: The Earth’s Bounty, an Exploration of Sustainable Eyewear
Friday, May 26 2023 | 08 h 19 min | Optik Magazine
By Sarah Bureau, RO The majority of frames available in your average dispensary will be made from one of two materials, metal or a form of...
Read MoreTips on Building a Winning Sunwear Portfolio
Monday, May 22 2023 | 08 h 41 min | Optik Magazine
By Valerie LerouxIn Canada, spectacle lenses accounted for more than 40% of sales in 2022 while sunglasses represented 15% of revenues While...
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