DACH Eyewear: A Story of Innovation and Craftsmanship

By Nick Saraev Few places on the planet can be credited with the same impact, inspiration, and innovation as the DACH region With its unique...

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Contact Lens Pricing Strategies for Today’s Consumer

By Dr Trevor Miranda, OD The modern consumer is egocentric By that, I mean that they generally make purchases based on what is best for them, not...

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A Shady Past: The History of Sunglasses

By Sarah Bureau, RO The earliest known sunglasses were crafted by the Inuit people by carving a slit into a piece of bone and fastening it...

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Anatomy of Eyewear: The Earth’s Bounty, an Exploration of Sustainable Eyewear

By Sarah Bureau, RO The majority of frames available in your average dispensary will be made from one of two materials, metal or a form of...

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Tips on Building a Winning Sunwear Portfolio

By Valerie LerouxIn Canada, spectacle lenses accounted for more than 40% of sales in 2022 while sunglasses represented 15% of revenues While...

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