OD Practice Strategy Series

OD Practice Strategy Series Launches with Free CE Course on Social Media Featuring Dr. Alexa Hecht

One year ago, OptikNOW featured Dr Alexa Hecht in the article “ECPs with a Side Gig: The Power of Social Influencers,” highlighting how eye care...

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Integrating hearing care into optometry practice

Why Hearing Care Makes Sense in an Eyecare Practice

By Dr Trevor Miranda, OD If eyes are the windows into the soul, perhaps ears are the doorway to the heart Both vision and hearing play huge roles...

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Managing multiple optometry practices

Managing Multiple Practices

By Dr Diana M Monea, OD, FAAO, MHRM Developing, growing, and sustaining three optometric practices, one in Regina, Saskatchewan and two in...

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Dr. Vishakha Thakrar specialty contact lenses

Women of Distinction – Dr. Vishakha Thakrar: Leading with Expertise, Innovation, and Care

By Shan Khan, RO Some careers hit you in the chest and say, this is it For Dr Vishakha Thakrar, OD, that moment came in her fourth year of...

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MIDO 2026 optical show highlights

MIDO 2026: Olympic Fever

By Suzanne Sendel The largest optical show in the world, MIDO, filled six pavilions at Fiera Rho, in Milan, and this year the vibe was truly off...

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