News
Study Finds XIIDRA May Improve Comfort for Symptomatic Contact Lens Wearers
Thursday, September 11 2025 | 10 h 53 min | News
A new study from the University of Waterloo’s CORE suggests XIIDRA® may reduce end-of-day dryness and discomfort in symptomatic contact lens wearers.
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SILMO Paris 2025: Tech Village Launch Highlights AI and Smart Eyewear
Thursday, September 11 2025 | 08 h 44 min | News
SILMO Paris 2025 introduces the Tech Village, a new hub dedicated to AI and smart eyewear, featuring top exhibitors, exclusive demos, and talks by Meta, Google, and Snapchat.
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Oakley® and Justin Jefferson Unveil his First Signature Series
Wednesday, September 10 2025 | 13 h 40 min | News
Oakley® and NFL star Justin Jefferson debut the Justin Jefferson Signature Series Oakley De Soto™.
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Alcon Launches Fully Personalized LASIK Treatment with wavelight plus in U.S. and Canada
Tuesday, September 9 2025 | 15 h 06 min | News
Alcon has announced the launch of wavelight® plus, the first fully personalized LASIK treatment now available in the U.S. and Canada.
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Finalists Announced for Inaugural NOW Design Competition
Tuesday, September 9 2025 | 11 h 49 min | News
NOW by Vision Expo has revealed the five finalists for its first-ever NOW Design Competition, a new initiative celebrating creativity and innovation in eyewear design.
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Alcon Completes Acquisition of LumiThera, Expands into Dry AMD Treatment
Monday, September 8 2025 | 11 h 36 min | News
The deal brings the Valeda® photobiomodulation (PBM) device into Alcon’s portfolio—the first and only technology shown to provide patients with early and intermediate dry age-related macular degeneration (AMD) an average one-line improvement in visual acuity after two years of treatment.
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VSP Vision to Acquire Marcolin from PAI Partners and Minority Shareholders
Friday, September 5 2025 | 13 h 57 min | News
VSP Vision has entered into a definitive agreement to acquire Marcolin from PAI Partners, expanding its global eyewear portfolio and brand reach.
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Ray-Ban Launches Ray-Ban.EXE Campaign Inspired by Korean Pop Culture
Friday, September 5 2025 | 10 h 01 min | News
Ray-Ban unveils Ray-Ban.EXE, a campaign inspired by Korean webtoons and pop culture, connecting with Gen Z through style and self-expression.
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The Vision Council Releases New Research Spotlighting Optical Market Trends for Second Quarter of 2025
Friday, September 5 2025 | 09 h 47 min | News
The Vision Council’s Market inSights Q2 2025 report shows an $800M optical market decline vs. Q1, but exam and frame values rose. Explore key trends in lenses, contact lenses, and eyewear.
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Seneca Polytechnic Partners with I-MED Pharma on Eyelid Hygiene Research
Friday, September 5 2025 | 08 h 38 min | News
Seneca Polytechnic and I-MED Pharma partner to study HOCl eyelid spray, advancing dry eye care with innovative, data-driven research.
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