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Myopia Action Month Rallied Global Momentum with Record-Breaking Engagement

Myopia Action Month logo Sept 2025

Myopia Profile’s third annual Myopia Action Month recently completed as a marked success with explosive growth over the prior two years. Eye care professionals (ECPs) and industry experts worldwide interacted with free, evidence-based educational tools throughout September, discovering new ways to strengthen their myopia management expertise and community involvement.

This year’s interactive content was shaped by clinician feedback and included a mix of short educational videos, focused lectures, practical business resources, and ready-to-use tools that helped ECPs share their myopia management experience with patients and communities.

Collectively, these resources drove over 3 million engagements across Myopia Profile’s platforms, with the Myopia Action Month webpage specifically experiencing a 40% increase in activity compared to last year and 4.5 times more activity than in 2023. Organic activity across Myopia Profile’s social media pages increased substantially with 4.5 times more growth. Sponsors, industry stakeholders, and ECPs worldwide significantly amplified the cause with 11 posts per day on average across platforms and more than 70% of Myopia Action Month posts coming from outside Myopia Profile itself.

2025 Myopia Action Month PR metrics graphic

“The massive interaction this year shows that listening to the eye care community pays off,” said Dr. Kate Gifford, co-founder of Myopia Profile. “We look forward to gathering feedback from this year to make next year’s Myopia Action Month even stronger, continuing to evolve and deliver content that truly supports ECPs and advances children’s vision care worldwide.”

Myopia Action Month aligns with the World Council of Optometry’s advocacy for myopia patient care and is supported by Myopia Profile’s visionary sponsors, including CooperVision, EssilorLuxottica, HOYA, Johnson & Johnson, Menicon, OCULUS, Ocumetra, Alcon, Eyerising International, SEED, Topcon Healthcare Europe, and SightGlass Vision, Inc.

Click HERE for the press release.

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Penticton’s Dr. Stewart McLeod Celebrates 50 Years of Care and Four Generations of Optometry

FYidoctors Trademark logo 2024

Dr. Stewart McLeod, a third-generation optometrist, celebrates 50 years in practice as his son Ben begins his own optometry studies – a fourth generation! For Dr. McLeod, optometry is about family, personal connection, and providing exceptional eye care for the people of Penticton. This remarkable milestone signifies a family’s commitment to the local community.

Ben McLeod left and Dr. Stewart McLeod right at Penticton Peach Festival 2025
Ben McLeod left and Dr. Stewart McLeod right at Penticton Peach Festival 2025

The family’s first foray into the field began with Dr. McLeod’s grandfather, Murdoch McLeod, who was one of the early optometrists in British Columbia. This included time in Penticton in 1920. Murdoch’s son and Dr. McLeod’s father, Clyde McLeod, then began his own optometric practice in Penticton.

Murdoch and Clyde each practised for over 50 years, and Dr. McLeod practised alongside his father for 15 years!

After Clyde retired, Dr. McLeod and his partners formed Waterfront Eye Care at the current clinic location. In 2008, recognizing the need for optometrists to join together to preserve doctor-owned and led practices, they partnered with other optometric clinics to found FYidoctors, which has grown into Canada’s largest eye care provider. Dr. McLeod is proud of the high level of care FYidoctors provides, and the increase in the scope of optometry, which has benefited both patients and the healthcare system.

Over the decades, Dr. McLeod has cared for countless families in the South Okanagan, often seeing successive generations. “It’s a privilege to be part of people’s lives in this way,” says Dr. McLeod. “Eye care is personal. You’re helping people see the world more clearly, and sometimes that means you get to be part of their world for a long time.”

Dr. McLeod still thoroughly enjoys working a couple of days a week, and the next chapter in the family story has already begun. His youngest child, Ben, spent the last five summers working in the clinic and began his first year of optometry studies at the University of Waterloo this fall.

“It’s quite something that Ben has also chosen a career in optometry,” Dr. McLeod reflects. “Four generations! I love every aspect of my work and it’s special to know that our family’s story in optometry won’t be ending when I eventually retire—it will just turn the page.”

Click HERE for the press release.

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2 in 5 Canadians Living with Diabetes Skip Annual Eye Exams

Specsavers logo

As Diabetes Awareness Month begins, new data from the Specsavers Canada Eyecare Report 2025 reveals a concerning trend: 38% of Canadians living with diabetes are not getting annual eye exams.

The findings, based on a national Angus Reid Group survey, highlight a critical gap in understanding the connection between diabetes and vision health. People living with diabetes are 25 times more likely to experience sight loss than the general population, and diabetic retinopathy (DR) remains the leading cause of new cases of legal blindness among Canadians aged 20–64, according to Diabetes Canada.

“Almost half of people with diabetes (47%) believe they would know if something was wrong with their vision,” said Naomi Barber, Clinical Services Director at Specsavers Canada. “This dangerous misconception means many are waiting for symptoms that may never come—until it’s too late.”

Barber encourages Canadians with diabetes to take three key steps to protect their sight:

  1. Book your annual eye exam. Even if vision seems fine, annual comprehensive exams are the best defence against preventable vision loss.
  2. Ask about OCT technology. Optical coherence tomography (OCT) allows optometrists to detect early retinal changes invisible through traditional exams. OCT scans are included as part of every standard comprehensive exam at Specsavers.
  3. Know your coverage. Many Canadians with diabetes qualify for provincially covered annual eye exams, and extended health insurance may cover additional costs.

“Affordable, accessible eye care is essential for early detection,” added Barber. “An annual exam can make the difference between healthy vision and irreversible sight loss.”

Source: Specsavers

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The Vision Council Opposes Expanded Tariffs on Optical Products and Equipment

The Vision Council logo

The Vision Council, representing manufacturers, suppliers, and retailers across the optical industry, has submitted formal comments to the U.S. Department of Commerce opposing potential new tariffs that could affect key optical products and manufacturing equipment.

The organization’s submissions respond to two ongoing Section 232 national security investigations into:

  • Personal Protective Equipment (PPE), medical consumables, and medical equipment (Docket No. BIS-2025-0258), and
  • Robotics and industrial machinery (Docket No. BIS-2025-0257).

The Council warns that the broad product definitions in these investigations could encompass spectacle lenses, frames, diagnostic instruments, and production machinery, raising costs across the vision care supply chain.

“Affordable access to corrective eyewear is a public health necessity,” said Ashley Mills, CEO of The Vision Council. “Additional duties on optical devices or equipment will make it harder for Americans to access the care they need.”

The Council’s filings emphasize that optical medical devices, such as eyeglasses, contact lenses, and low vision aids, are among the most widely used medical devices in the U.S., with 61% of Americans wearing prescription eyewear. New tariffs, it argued, would increase prices for patients and providers while limiting access to essential care, especially for children, veterans, and vulnerable populations.

The Vision Council also highlighted the ongoing economic strain caused by existing Section 301 tariffs and other trade measures, which have already led to higher costs and reduced margins for many optical businesses. The organization noted that supply chains from countries such as Italy, Germany, Japan, and Mexico are focused on health and vision care, not national security concerns.

Both filings urge the Department of Commerce to establish a transparent exclusion process and to exempt optical products, diagnostic devices, and related manufacturing equipment from any new Section 232 tariff actions.

“Our mission is to ensure policymakers understand that optical products are health tools, not security threats,” added Omar Elkhatib, Senior Manager of Government Relations at The Vision Council. “Tariff relief is essential to maintaining affordable, high-quality vision care for millions of Americans.”

The Vision Council’s Government and Regulatory Affairs team continues to engage with Congress and federal agencies to advocate for tariff relief and protect patient access to vision care.

Source: The Vision Council

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Hans Stepper Honoured at Hong Kong Optical Fair: Celebrating 90 Years of Vision

WestGroupe logo

This year marks a remarkable double milestone for STEPPER EYEWEAR—the 90ᵗʰ birthday of founder Hans Stepper and the 55ᵗʰ anniversary of the brand’s creation. Both achievements will be celebrated at the Hong Kong Optical Fair in November, where STEPPER EYEWEAR’s booth will highlight the enduring legacy of a pioneer who reshaped the way eyewear is designed and fitted.

STEPPER Origin Lifestyle Photo Hans Stepper
Hans Stepper

Hans Stepper began his career as a German Master Optician, guided by the belief that eyewear is foremost a medical device, not merely a fashion statement. His conviction that fit comes first transformed frame design, turning eyewear into a precision instrument for both comfort and clarity.

In 1970, Stepper introduced the first SI frames, applying anatomical data and optical science to create eyewear that truly fits. His principles of comfort, stability, and optical precision remain central to STEPPER EYEWEAR’s philosophy today.

Over the decades, Stepper’s innovations have defined modern eyewear design:

  • “Fit First” Concept: A patient-focused approach ensuring frames align precisely with facial anatomy.
  • World Fit: Inclusive designs developed from global facial measurement studies, with European, Asian, African, and Paediatric fits.
  • TX5 Technology: A lightweight, hypoallergenic material engineered for superior comfort and durability.
  • Professional Partnership: A long-standing respect for the expertise of eyecare professionals in delivering optimal visual outcomes.

From its origins in a small German workshop, STEPPER EYEWEAR has grown into a global brand distributed in over 60 countries. Its innovation now extends to STEPPER VISIONCARE lenses, integrating frames and lenses into a unified vision solution.

“Hans Stepper’s contribution to modern eyewear is immeasurable. His work redefined what it means for a frame to fit—not just in style, but in science. We honour his 90ᵗʰ year and 55 years of STEPPER EYEWEAR by continuing his mission: to deliver The Perfect Fit to faces across the world.”
Saskia Stepper, Director, STEPPER EYEWEAR

Source: WestGroupe

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