We love how the fun and bold flavours of acetate colour combinations translate to metal styles in the OGI collection. Triple layers of complementary and contrasting hand-sprayed colours create eye-catching yet wearable frames. With fresh ideas and innovative techniques, OGI Eyewear promises to support the independent spirit of optical practices.
Established in 1997, we’re a design house first, an innovator with a proven record of setting industry standards, of working with top tier manufacturers and suppliers to create new eyewear designs that stay ahead of the trends.
Our releases are frequent, distinct, and tell a consistent story without overlapping existing styles across Brands. Each one of our Brands tells a unique story that identify and serve a captive audience. Think durable, handcrafted frames designed to appeal to a diverse range of lifestyles so your clients can connect with the perfect piece instead of feeling shoehorned into a more generalized look.
Want to see more like this article? Click here to subscribe to our FREE print magazines and e- newsletters!
CooperVision has unveiled its broad scientific program for the 2024 American Academy of Optometry annual meeting, helping build clinical knowledge and practice around a range of topics such as myopia management, presbyopia, dry eye, and contact lens handling. The event is expected to draw thousands of eye care professionals (ECPs), researchers, educators, and students to Indianapolis this week.
“As a longstanding partner to the global eye care community, we strongly believe in conducting and sharing research that advances how ECPs work with patients to achieve the best possible outcomes. Our scientists and study collaborators are eager to discuss several of the timeliest topics in optometry, reinforcing CooperVision’s focus on developing innovative products whose clinical advantages are complemented by robust evidence.”
Francis Erard, Vice President of Research & Development, CooperVision
A worldwide leader in myopia management, the company will spotlight multiple works relating to the efficacy of its MiSight® 1 day* contact lens1 and Paragon CRT® 100 orthokeratology contact lenses2, as well as clinical practice patterns.3
Following the debut of its clariti® 1 day multifocal with Binocular Progressive System™ contact lenses earlier this year, CooperVision adds to the conversation at Academy with two studies that provide ECPs with information on multifocal fit success. A comparison with a differently designed daily disposable multifocal contact lens indicates better overall vision satisfaction with the unique Binocular Progressive System™ technology4, while another investigation highlights patient acceptance and first fit success when moving from the original clariti® multifocal to the new 3-Add lens.5
Rounding out the scientific program are a presentation from the Centre for Ocular Research & Education (CORE) that explores how symptomatic soft contact lens wearers and non-wearers can be successfully fit with Onefit™ MED scleral lenses6, and another that examines the impact of lens back vertex power and material on subjective contact lens handling,7 which can be a discontinuation driver among patients, especially neophytes.
Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!
* Indications for Use: MiSight® 1 day (omafilcon A) soft (hydrophilic) contact lenses for daily wear are indicated for the correction of myopic ametropia and for slowing the progression of myopia in children with non-diseased eyes, who at the initiation of treatment are 8-12 years of age and have a refraction of -0.75 to -4.00 diopters (spherical equivalent) with ≤ 0.75 diopters of astigmatism. The lens is to be discarded after each removal.
__________________________________
References:
1 Arumugam B et al. Efficacy of MiSight® 1 day dual focus lenses in controlling myopia progression in Chinese children. AAO 2024 poster presentation.
2 Jung L et al. Efficacy of OrthoK in axial inhibition: A comprehensive retrospective review of real-world patient population from UC Berkeley Myopia Control Clinic. AAO 2024 poster presentation.
3 Fromstein S et al. Clinical Practice Patterns for the Initial Management of Young Myopic Patients in Canada. AAO 2024 poster presentation.
4 Sulley A et al. Patient Acceptance of Two Daily Disposable Multifocal Contact Lenses. AAO 2024 poster presentation.
5 Vega J et al. Ease of Success Refitting Habitual Multifocal Soft Lens Wearers with a New Progressive Multifocal Lens System. AAO 2024 poster presentation.
6 Fadel D et al. Evaluation of Scleral Lenses in the Management of Dry Eye Symptoms. AAO 2024 poster presentation.
7 Read M et al. The impact of lens back vertex power and material on contact lens handling. AAO 2024 poster presentation.
CooperVision announced the immediate Canadian availability of its new clariti® 1 day multifocal 3 Add contact lenses. Several of the company’s advanced technologies are combined in the new lens to provide all-day comfort, ease of fit and the widest range, to meet the needs of more patients.*2,3
clariti® 1 day multifocal 3 Add features the CooperVision Binocular Progressive System®, an innovative 3 Add design that caters to all levels of presbyopia to provide optimal visual acuity at all distances.4 The design offers the additional advantage of a simplified fitting process to make it easier for practitioners to fit patients with the right lens, without the need for extended chair time.3
With a focus on maximizing patient comfort, CooperVision utilized its proprietary Optimized Comfort Edge™—an upgraded edge design—in the clariti® 1 day multifocal 3 Add contact lens to provide a high level of comfort from the first fit.5,6 The new lens pairs this design with WetLoc® Technology, which creates a naturally wettable lens that locks in moisture to help keep lenses moist throughout the day, supporting all-day comfort.*
“As our R&D teams continuously advance contact lens technology, we actively look for ways to extend meaningful innovations across other products, so that more practices and wearers can benefit. The addition of the Binocular Progressive System®—the same multifocal design first introduced in the highly regarded MyDay® multifocal—elevates the performance of clariti® 1 day multifocal 3 Add, including the incredible fit success.”
Michele Andrews, OD, Vice President, Marketing and Professional & Academic Affairs, Americas, CooperVision
In a clinical study, a remarkable 98% of patients were fit with their final clariti® 1 day multifocal 3 Add prescription with two pairs of lenses or fewer.3,7,8
To further enable prescribing for more patients, the new clariti® 1 day multifocal 3 Add is available in the industry-leading range of +8.00D and -12.00D, providing more sphere powers than any other competitive 1-day multifocal lens.2
“A lot of patients who have grown up not requiring any vision correction get to a point in their 40s where they suddenly experience changes in their vision. This is all new to them and can bring on frustration.” said Dr. Michael Shaheen, OD, Hills & Dales Vision, Inc. “Offering solutions like the clariti® 1 day multifocal 3 Add lens gives patients the ability to see without help from glasses, giving them their freedom back.”
It is estimated that 128 million Americans currently have presbyopia, and recent data reveals that 40% of new contact lens wearers are over the age of 40, pointing to substantial opportunity for practices to fit more multifocal contact lenses.9,10
Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!
*Manufacturer’s quoted core water content.
References:
1. CVI data on file, 2022.
2. CVI data on file 2024. Based on prescription option combinations (sph and add) available across all daily disposable multifocal soft lenses from CVI, JJV, B+L and Alcon in USA Feb 2024.
3. CVI data on file 2021. Prospective, double-masked, bilateral, one-week dispensing study with clariti® 1 day multifocal 3 add; n=90. 4. CVI data on file 2021. Prospective, double-masked, bilateral, one-week dispensing study with clariti® 1 day multifocal 3 add; with ratings from 85 to 89 out of 100; n=90 habitual MFCL wearers.
5. CVI data on file 2021. Prospective, double-masked, bilateral, one-week dispensing study with clariti® 1 day multifocal 3 add with a rating of 88 out of 100; n=90 habitual MFCL wearers.
6. CVI data on file 2021. Prospective, double-masked, bilateral, one-week dispensing study with clariti® 1 day multifocal 3 add; with a rating of 93 out of 100; n=90 habitual MFCL wearers.
7. CVI data on file 2020. Prospective, double-masked, bilateral, one-week dispensing study UK with MyDay® multifocal; n=104 habitual multifocal contact lens wearers.
8. CVI data on file 2021. Prospective, subject-masked, randomized, bilateral, two-week dispensing study at 5 US sites with MyDay® multifocal; n=58 habitual multifocal contact lens wearers.
9. Timothy R. Fricke, MSc. Nina Tahhan, PhD. Serge Resnikoff, MD. Eric Papas. Anthea Burnett. Suit May Ho. Thomas Naduvilath. Kovin S. Naidoo. Global Prevalence of Presbyopia and Vision Impairment from Uncorrected Presbyopia. American Academy of Ophthalmology. Published May 9, 2018.
The world of Opticianry has a place for everyone and their preferred marketing strategies. Some opticals will opt to sell lower priced products, with multiple pair sales and deeply discounted eyewear. Others will choose to go the boutique route, offering artisanal eyewear from independent designers around the world. While there is no right way to build your brand, there is one key frame quality strategy that every type of optical should avoid!
Frame quality vs quantity is one of the fastest ways to either succeed or fail in the optical industry.
Optical dispensary owners receive daily targeted advertisements from companies offering bulk frame purchases at surprisingly low prices. While it is tempting to see how these low-end products can turn a high profit, choosing quantity over quality can be a fast track to money slipping away.
Here are some ways that low frame quality products can end up costing your dispensary more:
Time spent with the optician. If the frame quality is poor and frequently out of alignment, the client will need to come into the dispensary for adjustments more often than compared with a quality frame. An optician’s time is more profitable when they can focus on new sales than on frustrating repairs and adjustments.
Warranties and returns. When a collection has more breakage, it also means recurrent warranties or returns for reimbursement. While the frame company may replace a broken product at no charge, additional costs are incurred for the optical store. Time spent by staff dealing with acquiring a replacement frame, managing return authorizations, and the time and charges to ship broken frames back to the manufacturer all add up to disappearing dollars in the end.
Loss of the client’s trust. When a client purchases a frame, they anticipate that it will last them for many years. If their eyewear is frequently breaking or requiring adjustment, they will question the quality of products being sold at your store. It is also incredibly frustrating for them to have to continue taking the time to return to the dispensary for service. The combination of the loss of their trust and time may affect retention of their future purchases.
Making high sales of poorly fabricated eyewear over fewer sales of quality products is a potential recipe for disaster. A perfect example of how a business plummeted with this strategy is illustrated in the history of Ray-Ban. Ray-Ban built their original success over decades of innovation in sunglass sales. From the original aviators designed during the war in 1929 for military pilots to the fashionable cat eyes worn by celebrities on the sets of movie filming in the 1950s and beyond. After decades of leading-edge designs and brilliant marketing, Ray-Ban made a choice to make their frames available to an even larger audience. By reducing the quality of their sunglasses, they were able to offer low priced products in convenience stores and gas stations.
This choice to prioritize quantity over quality sent the brand’s reputation tumbling as their products were no longer performing as the public expected. Using antiquated tooling and cheaper materials, the frame quality was terrible. It was at this point, when the Ray-Ban reputation was at its lowest, that Luxottica made a bid to purchase the Bausch + Lomb eyewear brands in 2000. At that point Ray-Ban frames were falling apart four times faster than any other Luxottica brand.
With convenience stores not being known for selling quality optical frames, they made the difficult decision to pull the product from 13,000 points of sale in the early 2000s. This decision would impact their profits in the short term, but they hoped it would pay off in the long run. By changing many aspects of the manufacturing process, including materials and the facilities they were being fabricated in, Luxottica was able to improve the construction of their frames. By 2004, the improved quality combined with their preexisting relationships with companies like Neiman Marcus and Saks Fifth Avenue, they were able to start selling Ray-Ban frames for higher price points again.
At the time of the acquisition in 2000, frames started at $79. As the poor-quality frames disappeared from the market and the reputation of the new product improved, the starting price point had jumped to $129 by 2009. Today, Ray-Ban is the most popular sunglass brand on the planet! The collection is worn by celebrities and the general public alike and you can’t walk down the street without seeing them on multiple faces. The lesson behind this story is that the decision to sell more for less can actually become the death of an established brand.
By selling quality eyewear you will save money on staffing, create confident relationships with your clientele, and avoid a lot of frustration on both sides of the dispensing table!
In a world where sport and lifestyle converge, Oakley presents Born to Rewild, a futuristic collection brought to life by evolution running wild. Manifesting destiny to rediscover the primal connection to nature, the collection symbolizes preparedness for the unknown, and dedication to preserving the spirit of adventure in every facet of life.
Plantaris eyewear and the Latitude Flex Vest emerge as hero pieces, challenging conventional engineering and design to adapt to the wearer as they reclaim exploration even within the banality of city life. The collection signals a protopian future for Oakley, breaking from the ordinary to embrace the wild side.
OAKLEY Plantaris
Plantaris eyewear redefines convention, bringing the elements of nature closer with its Matte Trans Fern/Matte Dark Brush finish with Prizm Tungsten lenses. Inspired by biomimicry and the organic shapes found in nature, the high-wrap dual lens design is an evolution of early Aughts eyewear adapted for maximum function and comfort. The uniquely shaped frames and silicone wire core temple tips mimic frog legs, allowing the frame to hold onto the head with a long-lasting grip with an almost weightless feel. A detachable nose guard adds versatility, instantly transforming the eyewear’s look and making it both unexpected and highly functional. Additional colourways of the frames include Matte Stonewash, Matte Black, and Matte Sand.
Plantaris eyewear is currently available for eyecare professionals at my.essilorluxottica.com.
The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.
The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.
Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.
EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.
CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.
The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.
The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.
Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.
EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.
CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.
The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.
The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.
Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.
EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.
CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.
The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.
The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.
Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.
EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.
CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.
