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NOW Trend Showcase Sees Exciting Surge in Submissions for Vision Expo East 2025 in Orlando!

Vision Expo new logo

Vision Expo East, organized by co-owners RX and The Vision Council, announces that submissions are now open for the highly anticipated NOW Trend Showcase and Awards at Vision Expo East 2025, taking place in Orlando, FL. Known for its forward-thinking curation of eyewear trends, NOW is back with four dynamic new themes that showcase the latest in design, innovation and sustainability.

With a record number of products submitted to date, it’s clear designers, brands and innovators alike are eager to share their work. There is only one month left to join the excitement and showcase designs.

The themes for the 2025 edition are:

  • Sensorial Design: Fresh / Bold / Brilliant Innovations 
  • Innovation: Modern / Tech / New Materials / Wearable 
  • Memories are Made Of: Opti-Heritage / Timeless / Classic 
  • Consciously Designed: Sustainable / Eco-Friendly 

“We’re incredibly excited to unveil these new themes for the NOW Trend Showcase. The response has been overwhelming, and we can’t wait to see the creativity and ingenuity that comes through in the submissions this year. Each theme offers a unique take on the future of eyewear, whether it’s about pushing innovation or honoring timeless design.”

Nico Roseillier, creator and director of the NOW by Vision Expo program and founder of UN-TI-TLED creative agency

On Thursday, February 20, 2025, at 4:30 PM, the NOW Advisory Committee will present the NOW Awards: 3rd Edition on the main stage at Vision Expo East. The event will include a panel discussion with the committee, followed by a celebratory Champagne toast. All award winners will receive a trophy to display in their booths and will be featured in the post-show press release as well as on Vision Expo’s social media channels.

All frame submissions for the showcase are automatically entered to win an award in the following categories:

  • NOW Best Sunglass Awards for independent and branded collection 
  • NOW Best Optical Awards for independent and branded collection
  • NOW Best to Direct to Consumer (readers, blue lens, plano sunglasses etc.)
  • NOW Optical Achievement Award
  • NOW People’s Choice Award
  • NOW Best Emerging Award
  • NOW the Ultimate Accessory presented by the Accessories Council

The NOW Trend Showcase continues to be a premier feature of Vision Expo, providing a stage for the most trend-setting and innovative designs in the eyewear industry. This year’s NOW promises to be a must-see experience, focusing on the creative intersection of modern trends and heritage craftsmanship.

Roseillier adds, “Don’t miss your chance to be part of this exciting event—submit your work today and contribute to the future of eyewear!”

Submissions are free and due by December 15, 2024 for Vision Expo East exhibiting eyewear brands. Shipment of product samples must be received no later than January 10, 2025 to be considered for inclusion in the NOW Trend Showcase.

To submit products for consideration, visit the official Vision Expo East website.

Source: Vision Expo

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AOQ to Challenge Ministerial Order Compelling It to Participate in Public Health Plan

Association des optométristes du Québec logo

The Association des optométristes du Québec (AOQ) will take the relevant legal measures to challenge the validity of the government’s ministerial order preventing optometrists in the province from exercising a right to which they are entitled: to opt out of the public health plan.

“Since every professional has the legal right not to participate in the public plan, we greatly deplore the government’s attitude. Negotiations have been at a standstill for nearly five years. We are dismayed by this authoritarian approach, as we have been waiting for a reasonable offer for years now. We will be immediately initiating the relevant legal measures to contest the validity of the order.”

Dr. Guillaume Fortin, President, Association des optométristes du Québec

The AOQ reminds the public that nearly 90% of its members have decided to exercise their right to withdraw from the Régie de l’Assurance-maladie du Québec (RAMQ) to protest the stalemate in negotiations to renew the five-year agreement on fees between the AOQ and the Ministry of Health and Social Services. The withdrawal was to take effect on November 21.

The agreement, which expired in 2020, sets the fees and the conditions for optometrists’ participation in the public plan, which covers the population under 18, those 65 and over, and social assistance recipients.

“Our operating costs have risen three times faster than the government’s fees for services, such that our compensation per RAMQ patient visit is now only $3.50,” Dr. Fortin added. The affected groups make up 55% of optometrists’ patients, and that proportion is growing.

“We are asking for reasonable and fair treatment, so that we can continue to play our role throughout Québec and help to relieve congestion in the system, not least by treating some 180,000 eye emergencies every year,” he concluded.

Reimbursement to optometrists by the RAMQ represents 0.16% of Québec’s health budget, or $11 per Quebecer per year.

Click HERE for the press release.

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Ambassadors Share Insights on WCO CooperVision® Myopia Management Navigator in New Roundtable Discussion

World Council of Optometry and CooperVision logos

A new video of a roundtable discussion highlighting the WCO CooperVision® Myopia Management Navigator is now available. In the video, three of the four World Council of Optometry (WCO) myopia management ambassadors—Nicola Logan, Jagrut Lallu, and Síofra Harrington—came together for the first time to talk about the new educational resource and offer their insights on advancing myopia care globally. The conversation took place during the International Myopia Conference (IMC) in Sanya, China.

Watch the video from the roundtable discussion at myopia.worldcouncilofoptometry.info/multimedia-resources/#myopia-navigator.

WCO partnered with CooperVision, a global leader in myopia management, to launch the Navigator (myopianavigator.info) in April 2024 as part of its efforts to further the adoption of myopia management as the standard of care. The Navigator is a free, interactive guide to evidence-based content, advice, and practical actions across the three Ms of managing myopia: mitigation, measurement, and management.

“With myopia reaching pandemic levels, the need to treat it proactively and slow its progression in children has never been greater. Since launching earlier this year, the WCO CooperVision® Myopia Management Navigator has already demonstrated its value in guiding eye care professionals in those important conversations with young patients and their families while helping advance myopia management as the standard of care. We are incredibly grateful to our ambassadors for their continued partnership in raising awareness of the Navigator on a global scale.”

Dr. Sandra Block, President, World Council of Optometry

The ambassadors’ roundtable discussion was moderated by Elizabeth Lumb, Director of Global Professional Affairs, Myopia at CooperVision.

“Our global ambassadors are leaders in the field of myopia management and are perfectly placed to introduce the Navigator to a wider audience and champion this cause,” said Lumb. “Hearing Nicola, Jagrut, and Síofra share the feedback they’ve already received about the Navigator—and how it’s being used by both experienced eye care professionals and those new to myopia management—highlights just how valuable they are in helping CooperVision and the WCO’s shared ambition in driving the adoption of myopia management with the support of this important resource.”

The WCO appointed a team of ambassadors, comprised of Nicola Logan, Global Ambassador, professor of optometry and physiological optics at Aston University in Birmingham, United Kingdom; Jagrut LalluAsia–Pacific Ambassador, owner of Rose Optometry in Hamilton, New Zealand; Síofra Harrington, European Ambassador, lecturer and researcher at Technological University Dublin; and Ashley Wallace Tucker, Americas Ambassador, optometrist and owner of Bellaire Family Eye Care in Houston, Texas, to spread the word about the Navigator based on their myopia management educational roles, outreach, and practice-building initiatives. All four Navigator ambassadors are actively involved in day-to-day myopia management. For their full biographies, visit the WCO website.

“Translating research into clinical practice is essential for integrating myopia management worldwide, and using the Navigator supports these efforts. The clinicians I’ve shared the Navigator with find it to be a great resource. It’s beneficial not only for those just starting out with myopia management by providing a comprehensive overview, but also for those who have some knowledge about myopia but want access to up-to-date evidence.”

Nicola Logan, PhD, MEd, MCOptom, SFHEA, FBCLA, Global Ambassador

To access the WCO CooperVision® Myopia Management Navigator, visit myopianavigator.info. Explore the World Council of Optometry’s myopia management online resource featuring the standard of care pledge signup page, resolution, practical tools, and information for optometrists at https://myopia.worldcouncilofoptometry.info/. For questions about myopia management, email the WCO ambassadors at MMNambassador@worldoptometry.org.

Click HERE for the press release.

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Transitions and the OAC Now Accepting Applications for the 2024 Students of Vision Scholarship Program

Transitions Optical Opticians Association of Canada

As part of a partnership to support the next generation of eyecare professionals, Transitions Optical and the Opticians Association of Canada (OAC) are now accepting submissions for the 2024 Students of Vision Scholarship Program. Opticianry, optometry and optometric assistant students from across Canada are eligible to apply for the chance to win one of three prizes: a $2,000, $1,500 or $1,000 scholarship.

To be eligible, you must either be currently enrolled for the 2024-2025 school year or registered for the upcoming 2025 school year. All winners will also receive a pair of Transitions® evaluation lenses, and the first-place winner will receive an invitation to Transitions® Academy, taking placing on February 2-5, 2025 in Orlando, FL.

Transitions Optical and OAC 2024 Students of Vision Scholarship Program

To enter the scholarship program, students must develop a project in the form of an essay, video or presentation about how they will educate younger patients about protecting their eyes from UVA, UVB and blue-violet light. A webpage with more information can be found at Transitions.com/en-canadapro/students-of-vision. Submissions will be evaluated by a panel of judges against the following criteria: creativity, strategic thinking and ethics.

“Raising awareness about the importance of protecting young eyes from UV and blue-violet light is essential for promoting long-term eye health,” said Arnaud Rajchenbach, marketing and sales manager, Transitions Optical in Canada. “We’re proud to support future eyecare professionals who are dedicated to educating younger generations and making a lasting impact on vision care.”

All submissions should be sent to StudentsofVision@Transitions.com by December 10, 2024. The winners will be announced in January 2025.

Click HERE for the press release.

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Canada’s Vision Health Stakeholders Applaud Parliament’s Passage of Bill C-284, the National Strategy for Eye Care Act

Fighting Blindness Canada logo

The recent passage of Bill C-284, the National Strategy for Eye Care Act by the Government of Canada, marks a significant advancement in the country’s commitment to eye health and vision care. This legislation sets forth a comprehensive framework to develop a national strategy to improve eye care and rehabilitation services, invest in research to provide treatments and cures, increase accessibility and promote eye health education nationwide, ensuring all Canadians will have access to essential eye health services.

As a collaborative unit of eye health advocacy groups, Canada’s Vision Health Stakeholders have been working diligently over the past two years on behalf of Canadians to develop solutions that address gaps in patient access to care and vision rehabilitation. Balance for Blind Adults, Canadian Association of Occupational Therapists, Canadian Association of Optometrists, Canadian Council of the Blind, Canadian National Institute for the Blind, Canadian Ophthalmological Society, Diabetes Canada, Fighting Blindness Canada, International Federation on Aging, Opticians Association of Canada, and Vision Loss Rehabilitation Canada, have long advocated for such measures, recognizing the critical importance of vision health and rehabilitation to overall well-being and quality of life.

Vision loss is an issue that affects over 1.2 million Canadians today, with more than eight million living with one of the top four eye diseases—age-related macular degeneration (AMD), cataracts, diabetic retinopathy and glaucoma. Bill C-284 encompasses several key initiatives that will help improve prevention, treatment and vision rehabilitation for patients across Canada, including the designation of the month of February as Age-Related Macular Degeneration Awareness Month.

Canada’s Vision Health Stakeholders extend their gratitude to the members of Parliament and Senators for championing this vital legislation, including the Honourable Judy Sgro, who proposed Bill C-284 as a private members bill. Their dedication to improving the health and well-being of Canadians has culminated in a significant policy achievement that will have a lasting impact.

Quotes:

“The Canadian Association of Occupational Therapists applauds the passage of Bill C-284 and acknowledges the importance of united, purposeful action to ensure equitable access to vision care for everyone living in Canada. Occupational therapists are essential in supporting individuals with low vision and blindness, helping them participate fully in meaningful activities and achieve their life goals.”
— Irving Gold, CEO, Canadian Association of Occupational Therapists

“The passage of Bill C-284 is a milestone in making eye care a priority for all Canadians. This legislation embodies our commitment to establishing eye health as a national priority, ensuring regular, proactive care is promoted at every level.”
— Dr. Martin Spiro, President of the Canadian Association of Optometrists

“The passage of Bill C-284 is a major step towards ensuring that vision rehabilitation of people who are blind, deaf- blind or partially sighted is integrated into the continuum of care and that all Canadians achieve the best possible vision health.”
— Jim Tokos, National President, Canadian Council of the Blind

“CNIB celebrates the passage of the National Strategy for Eye Care Act. We now turn our attention to putting together the strategy that will support the prevention, treatment of eye diseases and vision rehabilitation. Our hope is that this strategy will help increase the number of children who get eye exams before entering school, and ultimately give those with unavoidable blindness the supports they need to thrive.”
— Angela Bonfanti, President and CEO, CNIB

“We are extremely pleased with the passage of Bill C-284 as this legislation underscores the importance of advancing vision health, and a step forward to ensuring optimal eye care for all Canadians. Prioritizing vision care improves lives and strengthens our economy, which helps build a healthier society for all Canadians.”
— Dr. Mona Harissi-Dagher, President, Canadian Ophthalmological Society

“With diabetic retinopathy affecting nearly one million people in Canada and leading to new cases of blindness each year, the passage of Bill-C284, the National Strategy for Eye Care Act is a critical step toward protecting the health and quality of life for people living with diabetes. Nearly all people in Canada with type 1 diabetes and more than 60 per cent with type 2 will face some degree of retinopathy over time, so this strategy is needed to reduce the serious health impacts of sight loss, including increased risk of falls and mortality.”
— Laura Syron, President & CEO, Diabetes Canada

“An investment in research is an investment in hope. As we look to the future, the creation of a National Eye Care Strategy will help advance treatments and technology which have meaningful impacts on the quality of life for Canadians with vision loss and their caregivers.”
— Jennifer Jones, President and CEO, Fighting Blindness Canada

“The passing of Bill C-284 marks a significant milestone in advancing eye health for all Canadians. This achievement highlights the impactful work healthcare associations can accomplish when collaborating on issues that unite us as a nation. At the Opticians Association of Canada, we are proud to support initiatives that protect and enhance the vision health of Canadians, and we look forward to collaborating with our partners across the eye care community to drive further progress.”
— Claudia Rojas, President, Opticians Association of Canada

“Vision Loss Rehabilitation Canada looks forward to a future in which all Canadians have improved access to the vision health professionals which support their independence and well-being. Bill C-284 prioritizes the ability of Canadians to live the lives they choose by promoting awareness about their vision health and the services they need.”
— Jennifer Urosevic, President & CEO of Vision Loss Rehabilitation Canada

Click HERE for the press release.

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