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Transitions Unveils Updated Website Exclusively for Canadian Eyecare Professionals

Transitions GEN S website interface

Transitions Optical has launched an updated website designed exclusively for Canadian eyecare professionals—with access to educational tools and marketing materials related to the Transitions® portfolio of products.

The updated website also includes exclusive content on Transitions’ latest innovation, Transitions® GEN S, providing eyecare professionals with valuable information to learn about the new, groundbreaking technology and educate their patients about the product.

The newly designed website has been enhanced for user-friendly navigation and can be found by visiting Transitions.com/en-canadapro. While on the site, eyecare professionals can conveniently access downloadable resources and assets, including new content within the Transitions GEN S page:

Transitions GEN S Product Information:

  • Technical brochure
  • Technical one pager
  • Technical white paper
  • FAQ document

Resources to help educate consumers and patients:

  • Consumer brochure
  • One pager focusing on pairing lenses and frames

Transitions GEN S social media kit featuring official visuals for owned social media channels:

  • Static images in Sapphire and Ruby
  • Animated GIFs in several colors
  • Video showcasing the different lens color activations

Eyecare professionals can access the new Transitions GEN S menu and other content from Transitions at Transitions.com/en-canadapro/

Click HERE for the press release.

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New Gene Replacement Clinical Trial Launched for RP Test

Fighting Blindness Canada

ViGeneron in Munich, Germany has launched a new Phase 1b clinical trial testing a novel gene replacement therapy in individuals affected by retinitis pigmentosa (RP) caused by mutations in the CNGA1 gene. Rod photoreceptor cells sense light and convert light signals to electric signals which are then passed to the brain to create vision. CNGA1 plays an important role in the conversion step and when CNGA1 is mutated this disrupts the ability of the rod cells to send visual signals and leads to vision loss.

Typically, retinal gene therapy has been delivered via a subretinal injection – this involves a surgical procedure that detaches the retina and delivers the treatment directly to the back of the eye close to photoreceptor cells.

This new therapy can instead be injected into the vitreous. Injections such as these are frequently done in an ophthalmologist’s office and do not require more advanced surgery.

This first-in-human trial will test if the gene therapy is safe and will also look at effectiveness.

About Fighting Blindness Canada

Fighting Blindness Canada (FBC) is the largest charitable funder of vision research in Canada.

Over our 49-year history, FBC has contributed critical funding for the development of sight-saving treatments and cures for blinding eye diseases. By raising and stewarding funds, FBC is helping drive forward research that supports our goal of understanding why vision loss occurs, how it can be slowed and how sight can be restored.

We are an invaluable resource for individuals and families impacted by blindness, providing accurate eye health information through our website and educational events, as well as engaging with government and other stakeholders to advance better vision health policies.

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Capture Childhood Memories with Kaleos Kids’Trendy Andersen Frame

Lanctôt Optical Kaleos Andersen

Kaleos Kids, when each frame becomes a companion to childhood memories. The Andersen model is the perfect partner for adventures, both summer and school days. With its hexagonal shape and ultra-trendy green colourway, this handmade frame will delight young trendy looks.

Distributed by Lanctôt: www.rlanctot.com

About Lanctôt:

Lanctôt Ltée is excited to be celebrating its 65th Anniversary with over 5000 customers and partners! Since 1953 Lanctôt Ltée has been a Canadian based, family-run business that specializes in the distribution and production of premium sporting goods, apparel and eyewear. Our distribution and design expertise combined with our passion for sports is the foundation of our success.

Lanctôt offers 3 distinct categories: Sports Equipment, Apparel and Optical. Lanctôt’s brands fall into 7 divisions: Ski, Bike, Golf, Outerwear, Team Sports, Fashion and Eyewear. 

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CooperVision Launches Fourth Annual Canada Back-to-School Campaign: “Your Child’s Tomorrow Starts Today”

CooperVision

CooperVision Canada announces its 2024 consumer myopia control advocacy initiative, “Your Child’s Tomorrow Starts Today.”

This year’s initiative focuses on the critical importance of scheduling comprehensive eye exams for children before the school year begins, educating parents and caregivers about the consequences of myopia, and MiSight® 1 day’s ability to slow its progression and keep it from getting worse.

New engaging digital and video assets in French and English, along with strategic content investments nationwide, are designed to raise awareness, educate, and drive action. The campaign will be featured on various social media platforms targeting parents and broadcast integrations on various television news programs.

MiSight® 1 day, the first and only FDA-approved* product proven to slow myopia progression in children aged 8-12 at the initiation of treatment,1† is now available in higher prescriptions in Canada up to -10.00D, covering 99.97% of prescriptions for age-appropriate children with myopia and less than 1D of astigmatism.2

Visit www.misight.ca for more information. 

 Click HERE for the press release.

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References:

*USA Indications for Use: MiSight® 1 Day (omafilcon A) Soft (Hydrophilic) Contact Lenses for daily wear are indicated for the correction of myopic ametropia and for slowing the progression of myopia in children with non-diseased eyes, who at the initiation of treatment are 8-12 years of age and have a refraction of -0.75 to -4.00 diopters (spherical equivalent) with ≤ 0.75 diopters of astigmatism. The lens is to be discarded after each removal. Canadian Indications for Use: MiSight (omafilcon A) Soft Contact Lenses for Myopia Control may reduce the rate of myopia progression in children (6-18) and correct ametropia. Reduction of myopia progression was observed in children with wearing time of 12 hours (8-16 hours) per day, 6.4 days (5-7) per week in a clinical study. Permanent myopia control after lens treatment is discontinued is not supported by clinical studies. MiSight (omafilcon A) Soft Contact Lenses for Myopia Control are indicated for single use daily disposable wear. When prescribed for daily disposable wear, the lens is to be discarded after each removal.

† Compared to a single vision 1-day lens over a 3-year period.

1 Chamberlain P, et al. A 3-year randomized clinical trial of MiSight® lenses for myopia control. Optom Vis Sci. 2019; 96(8):556-567.

2 CVI Data on file, 2022. SERE coverage of childhood myopia prescriptions with MiSight® 1 day for 104,810 eyes in Asia (China, Korea) and 116,336 eyes in Europe and USA aged 8-18 years.

Enhancing Emotional Intelligence: Nurturing a Child-Friendly Environment in Optometry Clinics

Enhancing Emotional Intelligence Nurturing a Child-Friendly Environment

By Jade Bodzasy

In the bustling environment of an optometry clinic, dealing with children can present unique challenges.

From apprehension about eye exams to fear of the unknown, children often experience heightened emotions during their clinic visits. Therefore, fostering emotional intelligence among optometry clinic staff is paramount in creating a supportive and comforting atmosphere for young patients.

 By increasing emotional intelligence skills, staff members can not only alleviate children’s anxieties but also enhance the overall quality of care. Here are some strategies to cultivate emotional intelligence among optometry clinic staff when dealing with kids.

Empathy as a Foundation:

Empathy forms the cornerstone of emotional intelligence. Understanding and acknowledging a child’s feelings, whether it’s fear, confusion, or discomfort, can significantly impact their clinic experience. Staff should actively listen to children’s concerns and validate their emotions. By showing genuine empathy, staff members can build trust and rapport, paving the way for a smoother examination process.

A great example of this is allowing children the opportunity to speak. Don’t gloss them over the moment they start to say something. Of course, it is part of your job to keep the doctors on time, however this doesn’t mean you would completely disregard what a patient is trying to tell you. When we take a moment to listen to children, a few things will happen. They will listen to you in return, and you will greatly increase your rapport with their guardian as well.

This will result in positive experience for everyone and improve your chances of referrals and sales.

Effective Communication:

Clear and age-appropriate communication is essential when interacting with children in the clinic. Optometry staff should use simple language and avoid jargon to ensure that young patients comprehend instructions and explanations. Moreover, maintaining a calm and reassuring tone can help alleviate any apprehensions the child may have. Encouraging open dialogue and addressing any questions or concerns can foster a sense of security and empowerment in children.

Think about how you can simplify the terms you would use for taking a PD measurement with a child or when you mark an OC. By directing your responses to the child and making sure they fully understand what you are saying, they will be more involved in the process and in turn more attentive and patient with you while you are taking those measurements.

Tailored Approach to Care:

Recognizing that each child is unique, clinic staff should adapt their approach to meet individual needs. Some children may require extra reassurance and encouragement, while others may prefer a more independent experience. By being attuned to each child’s temperament and preferences, you can tailor their interactions and interventions, accordingly, fostering a sense of personalized care.

Watch the guardian and child for body language cues and “read the air” when the guardian is speaking. When focusing on these two aspects, you can quickly determine what might cause tension in this experience and how to remedy it. For example, little Tim likes to touch EVERYTHING, and his parents are trying their best to make sure he’s not grabbing every frame off the shelves.

Instead of letting him search the board with you, sit him down at the table and let him know he is the King today and it is your job to bring the king only the best frames for him to look at. Ask him lots of questions and bring the frame options that will work best for him to the table. Get the parents to take lots of pictures and if he needs a break to stand up and move his body, direct him to your child-friendly space so that he can do so. You will find his parents are incredibly grateful for helping them keep their own stress levels down through the experience which will make it more enjoyable for everyone.

Nurturing emotional intelligence among staff is essential for creating a child-friendly environment where young patients feel safe, supported, and valued. By cultivating empathy, effective communication, and a tailored approach to care, staff members can enhance the overall clinic experience for children and their families. If you’re not sure how to start nurturing emotional intelligence in your staff, I invite you to www.emotionalintelligenceconsultinginc.com where you will find Continuing Education centered around increasing emotional intelligence in yourself and your team.

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