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Where the Future of Optics Takes Shape: Highlights Revealed

SILMO Paris 2024

From September 20 to 23, inspired by the Olympic values of performance, innovation and talent, SILMO Paris opens its doors to all industry professionals. With more than 900 exhibitors and 1,500 brands spread over 75,000m2 in Halls 6 and 7 of the Paris-Nord Villepinte exhibition centre, this year’s event promises to be an experience where the exchange of ideas, the discovery of the latest trends, forecasts, training and information are at the heart of the interactions.

SILMO NEXT AREA

FUTUROLOGY: THE FUTURE OF POSSIBILITIES

SILMO NEXT – Futurology invites you to immerse yourself in the future of optics and explore fascinating prospects for the years 2025 to 2035. Professionals will discover a space divided into several distinct zones where technological innovations, personalized solutions, and interactive experiences, including augmented and virtual reality, converge.

The SILMO NEXT expert committee – Who are these specialists and professionals? What topics were discussed, and what conclusions were drawn? Discover the Expert Committee’s report.

CSR: AT THE HEART OF OPTICS

SILMO is actively committed to supporting the optical industry in adopting sustainable and ethical practices. In partnership with the agency Hyssop, SILMO provides practical guides that decode essential issues such as sourcing, packaging, and transportation to help companies integrate social responsibility into their core activities. These guides offer concrete advice on reducing ecological footprints, promoting diversity, and improving supply chain transparency. By combining innovation with responsibility, SILMO supports industry professionals in their transition toward a more sustainable future.

INSPIRATIONS & TRENDS

TRENDS FORUM

Visitors will enjoy a visual snapshot of the shapes, colors, and materials of eyewear, offering a comprehensive overview that highlights the best optical and sunglasses frames from the exhibitors at the show. Here are the four trends to watch that will shape the successes of tomorrow.

The magazine Trends by SILMO, crafted like a true trend book, complements this scenography.

PODCASTS: RIGHT OPTICS BY SILMO

“The Right Optics” is designed to support professionals throughout the year, beyond the borders of the show. These engaging conversations with experts and special guests, all hosted by Nick Coffer, delve deeply into the captivating world of eyewear. The episodes reveal success stories, spotlight exceptional craftsmanship, and share inspiring visions for the future of the industry.

SILMO TV & SILMO NEWS, THE PROGRAMME

During the four days of the show, SILMO TV journalists will be on-site to provide live coverage of all the latest industry developments, ensuring visitors don’t miss any key moments of the event. With expert analysis, testimonials, and reports, professionals will stay connected to the latest news from SILMO Paris and can also follow SILMO News throughout the year to stay informed about the latest trends and innovations in optics.

DISCOVERING CRAFTSMANSHIP

BEST CRAFTSMEN OF FRANCE

Visitors can explore the must-see workshops of the Best Craftsmen of France (MOFs), where masters of French craftsmanship showcase their exceptional skills. Attendees can witness live demonstrations, including custom frame design, hand shaping, welding, and more.

DESIGN CHALLENGE EXHIBITION

The “Design Challenge” was conceived as a team-based competition, pairing design students with interns from the École de Lunetterie de Morez. The result? A collection of highly eclectic frames, diverse in both form and inspiration. These different visions of eyewear, focused on the theme of plant-based materials, highlight inspiring stories of knowledge-sharing and collaboration.

FRENCH EYEWEAR CRAFTSMANSHIP

The French Eyewear Makers will take visitors on a journey to the Jura Mountains to discover the unique expertise of local companies and meet their artisans through captivating demonstrations. This showcase highlights the talent and tradition of eyewear artisans who continue to uphold centuries-old craftsmanship, crucial to the global reputation of “Made in France.”

OYONNAX-MOREZ MUSEUM

This museum, a showcase of French eyewear heritage, presents a fascinating collection of historical objects and innovations that have shaped the optical industry. Visitors can explore this unique exhibition to discover the evolution of frame-making techniques and designs while immersing themselves in the rich history and legacy of the iconic towns of Oyonnax and Morez. It’s an opportunity to get up close to the craftsmanship that has marked the history of eyewear and to immerse yourself in two centuries of eyewear history.

THE SILMO D’OR AWARDS: 30TH ANNIVERSARY

The SILMO d’Or Awards honor technical excellence, creativity, and innovation—key qualities that drive the optical industry into the future. Each year, this event garners attention from professionals and media worldwide, underscoring its significance and impact on the global market.

The 2024 edition of the SILMO d’Or is particularly special as it marks the 30th anniversary of this prestigious event. This milestone celebration not only highlights current innovations but also pays tribute to the progress made over the years.

This anniversary reflects the enduring influence and legacy of this award in the eyewear industry and promises a memorable 2024 SILMO d’Or, emphasizing the importance of craftsmanship in this ever-evolving field.

SILMO ACADEMY CONFERENCES

New Format: This year, the SILMO Talks space will also host SILMO Academy, where internationally renowned specialists will reveal the latest research advancements. Program details will be available on silmoparis.com.

OPTICAL DESIGN CONTEST

Promoting craftsmanship, supporting the industry, and stimulating innovation : SILMO Paris also champions future talent with the Optical Design Contest. The third edition of this competition, open to design students from around the world, focuses on eyewear accessories that go beyond vision correction and protection, exploring new functionalities and uses.

Discover the biography of the President, Olivier Jault, as well as the projects of the 2024 nominees.

RESPONSIBLE COMPANY PRIZE

In today’s context, adopting a comprehensive CSR strategy is essential to meet stakeholder expectations while enhancing the resilience and competitiveness of companies in the optical sector. To encourage these sustainable and responsible practices, SILMO, in collaboration with the agency HYSSOP, has established the Responsible Company Award. This distinction recognizes companies that take a holistic approach, addressing ethical, environmental, and social issues, and actively commit to a more responsible future.

INTERNATIONAL OPTICIAN OF THE YEAR AWARD

This award, presented by the IOA (International Opticians Association) in partnership with SILMO Paris, recognizes and honors an optician for their vision and commitment to promoting the values of their profession, both to their colleagues and clients.

Discover the 2024 nominees.

THE OPTYMPICS

A fun and engaging competition, the OPTYMPICS celebrate the intersection of sportsmanship and the fascinating world of optics. Just as athletes push their limits, opticians continuously hone their skills with passion, creativity, and expertise.

In collaboration with Radioottica, Nico Caradonna & Behind My Glasses.

SILMO JOB

As a key partner to the optical industry, SILMO Paris supports professionals in addressing crucial sector challenges, including talent recruitment with SILMO JOB. Whether recruiter or candidate, professionals can benefit from a dynamic space offering exclusive opportunities and direct networking to build the teams of tomorrow. Opticians and companies can sign up now to discover job offers, schedule meetings, and maximize connections during the event.

DRINK CORNERS

During their visit, attendees can take a refreshing break at the water bar, Cockorico cocktail bar, or Lillet wine bar. These drink corners offer a chance to relax and recharge before continuing their exploration and networking in the exhibition halls.

INTER-SCHOOL CHALLENGE

Every Monday at SILMO Paris, School Day provides students and teachers with a unique opportunity to immerse themselves in the heart of the optical industry. Through interactions with professionals, exposure to expertise, technologies, and products, they can explore the entire sector, a constantly evolving environment, in a dynamic and collaborative atmosphere. A special inter-school challenge, a fun contest in partnership with OPTIC 2000, will also take place during this day, dedicated to second-year BTS students. The top five students will win a trip to a European optical trade show.

See you from September 20 to 23 at Paris Nord Villepinte

Click HERE for the press release.

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Opto-Réseau: Founding Partner of the Summer Entrepreneurship School at University of Montreal’s School of Optometry

Opto-Réseau logo

Following the success of the 2023 edition, Opto-Réseau, the largest network of independent eye care professionals in Quebec, has reinforced its position as a founding partner of the Summer School in Entrepreneurship, in collaboration with the University of Montreal’s School of Optometry and Millénium Québecor. Thanks to this partnership, which includes a donation of over $200,000, a training program was deployed on August 28 and 29 to instill an entrepreneurial spirit in 4th and 5th-year optometry students.

More Than 200 Students to be Trained by 2027 Through this Innovative Program


Students were immersed in a constantly evolving learning experience designed to adapt to each cohort and the rapidly changing knowledge base. The program covered critical topics such as optometry clinic business models, human resource management, financial analysis, and key steps to acquiring a clinic. The cohort also benefited from an inspiring closing lecture by renowned Quebec entrepreneur Nicolas Duvernois.

Opto-Réseau’s Commitment


“Developing entrepreneurship among students is essential to ensure their success and to strengthen the vitality of optometry in Quebec. Opto-Réseau’s business model, based on the entrepreneurship of independent clinics, is the cornerstone of our mission. This training aims to inspire the next generation to create and own their clinics, providing them with the independence needed to innovate and excel in our field.”

Christine Breton, CEO of Opto-Réseau and Chair of the Strategic Committee at the School of Optometry

Opto-Réseau École d'été Université de Montréal, École d'optométrie
From left to right: Jean-François Bouchard, Director of the School of Optometry (UdM), Nicolas Duvernois, Founding President of Duvernois Esprits Créatifs, Christine Breton, CEO of Opto-Réseau (OR) and Chair of the Strategic Committee at the School of Optometry, Mélissa Bastien, Vice President of Business Development (OR), Hafed Ben Taher, Head of Millenium (Québecor), Annie Boucher, Business Development Manager (OR).

Click HERE for the press release.

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Discover Coastal Elegance with Ambleside Sunglasses by AYA!

Claudia Alan AYA Ambleside

Introducing Ambleside by AYA! Transform your style with these sleek, sophisticated sunglasses inspired by Ambleside Beach. Available in Grey Tortoise with Blue Tint and Havana Brown with Smoke Tint, they offer lightweight comfort and superior clarity. Embrace coastal elegance and the protective spirit of the orca with Ambleside!

Distributed by Claudia Alan: www.claudiaalan.com

About AYA Optical:

Celebrate Indigenous Art with Us!

We believe that art is transformative, and that eyewear can be the canvas to share stories and art from around the world. AYA Eyewear was first launched in 2009 in collaboration with renowned First Nations Artist Corrine Hunt and has continued to flourish and grow every year. 

We are committed to the details and realize that beautiful design takes time, precision, and attention, so we don’t cut corners. We stand by our product. We treat our artists as our partners and make sure that their stories and art are always shared in the most heartfelt authentic way.

We take pride in our service and seek opportunities to give back to the communities we serve and the artist’s charities of choice.

AYA Eyewear is truly a brand that stands out from the crowd and is loved by Indigenous and non-Indigenous communities alike.

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A New President for Nikon Optical Canada

Nikon Optical Canada logo

Nikon Optical Canada announces the appointment of Denise Bernachez as the company’s new President, effective September 1, 2024. This appointment marks an important milestone for Nikon Optical Canada, reflecting their commitment to innovation, diversity and community involvement.

Nikon Optical Canada Denise Bernachez

A Passion for Nikon

Having joined Nikon Optical Canada in 2018 as VP Sales, within the executive committee, Denise Bernachez gradually extended her responsibilities to Customer Relations and Marketing. Her energy and passion have fuelled Nikon Optical’s strategic developments in Canada over the past six years, contributing to the success of a brand that is differentiating, innovative and close to its partners.

An Inspiring Leader

Denise Bernachez arrived in Canada over 25 years ago, originally from France, and had a wide range of leadership experiences before joining the industry. Known for her collaborative approach and dedication to excellence, she has inspired and motivated her teams throughout her career. Her inclusive management style and ability to unite talent will be invaluable assets for our company.

Committed to her community

In addition to her professional skills, Denise Bernachez is deeply committed to her community. She has been actively involved in a number of local initiatives, including serving on the fundraising committee for the Autiste & Majeure Foundation, serving two years in a row as Honorary President for the Fondation des Maladies de l’œil (FMO), and recently joining the advisory committee for the University of Montreal School of Optometry’s fundraising campaign. Her commitment to the well-being of the community and her desire to make a positive difference are a perfect fit with the values of Nikon Optical Canada.

Vision for the Future

Under the leadership of Denise Bernachez, Nikon Optical Canada is preparing to enter a new phase of growth and innovation. Her strategic vision and people-centered approach promise to strengthen our market position and create new opportunities for employees, customers and partners.

“I am honoured to become President of Nikon Optical Canada. I know our talented teams will continue to innovate and serve our customers with excellence, while contributing positively to our community. I firmly believe in the strength of our value proposition to continue to differentiate independent optometry clinics in a turbulent marketplace.”

Denise Bernachez, President, Nikon Optical Canada

Click HERE for the press release.

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Transitions Unveils Updated Website Exclusively for Canadian Eyecare Professionals

Transitions GEN S website interface

Transitions Optical has launched an updated website designed exclusively for Canadian eyecare professionals—with access to educational tools and marketing materials related to the Transitions® portfolio of products.

The updated website also includes exclusive content on Transitions’ latest innovation, Transitions® GEN S, providing eyecare professionals with valuable information to learn about the new, groundbreaking technology and educate their patients about the product.

The newly designed website has been enhanced for user-friendly navigation and can be found by visiting Transitions.com/en-canadapro. While on the site, eyecare professionals can conveniently access downloadable resources and assets, including new content within the Transitions GEN S page:

Transitions GEN S Product Information:

  • Technical brochure
  • Technical one pager
  • Technical white paper
  • FAQ document

Resources to help educate consumers and patients:

  • Consumer brochure
  • One pager focusing on pairing lenses and frames

Transitions GEN S social media kit featuring official visuals for owned social media channels:

  • Static images in Sapphire and Ruby
  • Animated GIFs in several colors
  • Video showcasing the different lens color activations

Eyecare professionals can access the new Transitions GEN S menu and other content from Transitions at Transitions.com/en-canadapro/

Click HERE for the press release.

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