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MyoPro™ Spectacle Lenses by East Optical Now Available in Canada

East optical MyoPro

Eyecare providers now have a new tool for the treatment of juvenile-onset myopia with the launch of MyoPro™ spectacle lenses in Canada by Toronto-based Plastic Plus Ltd., Canada’s largest independent optical lab.

MyoPro™ is an innovative spectacle lens design technology called H.O.R.I. (Hexagon Optimized Reticular Integration)  that features 540 seamlessly integrated hexagonal lenslets embedded into the front surface of the lens combined with a smaller central zone.

Randomized Clinical Trial Results

MyoPro™ lenses were subjected to a rigorous double-blind, randomized clinical trial at Wenzhou Medical University in China that demonstrated excellent efficacy in myopia control and visual performance.

The adjusted one-year results showed that children wearing MyoPro™ lenses, on average, experienced a 0.38D (57%) reduction in myopia progression and a -0.18mm (50%) reduction in axial elongation compared to the single-vision control.

“We are thrilled about the launch of East Optical MyoPro™ spectacle lenses in Canada.  In randomized clinical trials, MyoPro™ lenses have demonstrated excellent efficacy, wearability, and performance in myopia management.”

Olive Su, General Manager, East Optical

“We are pleased to offer this state-of-the-art lens technology in Canada. Myopia is one of the leading vision health concerns among children in Canada, and we are committed to helping eyecare providers find effective solutions and treatment options,” added Plastic Plus president Jason Faibish. “It is also a pleasure to collaborate with the team at East Optical to bring this innovative myopia control option to Canada.”

East Optical is a family-owned business established in 1982 and based in Jiaxing, Zhenjiang.

Today, East Optical is one of China’s leading manufacturers and exporters of a full range of premium lenses. For more information about East Optical click on www.myopro.ca  

Click HERE for the press release.

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Marcolin: Mark Parisi Appointed New VP of Optical Sales & Key Accounts

Marcolin Eyewear
Mark Parisi_Marcolin

Marcolin announces the appointment of Mark Parisi as the new VP of Optical Sales & Key Accounts for the US starting February 20, 2025. Mark will be directly reporting to the CEO of North America, Marco D’Acunzo.

With over 20 years of experience, Mark has established himself as a leader in multiple industries including medical devices, dental and optical. Mark most recently served as Chief Revenue Officer for ABB Optical Group where he was responsible for over $1.5B in company revenue and 3 business units. 

In his new role at Marcolin, Mark will be tasked in new business development and strengthening relationships with the US client network while launching new licensed brands in 2025 including Christian Louboutin, Abercrombie & Fitch and Hollister.

Click HERE for the press release.

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Embrace the Sunday Somewhere State of Mind

WestGroupe Someday Somewehere image and logos

Sunday hits the ‘pause’ button, the ‘space’ bar, the ESC key. Forget what Tuesday wants, what Wednesday di, what Thursday told Friday about you. And what’s important on Monday doesn’t matter on a Sunday.

So long as it’s still Sunday. My Sunday, Somewhere.

WestGroupe Someday somewhere image 2 femmes

Every detail tells a story.

Specialty gold hinges with a palm tree detail, because it’s the little things that make it all come together.

WestGroupe Someday somewhere hinge palm detail

Distributed by WestGroupe.

For more information, contact your WestGroupe sales representative or email sales@westgroupe.com.

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Multi-Hyphenate Artist A$AP Rocky Appointed as First-Ever Creative Director for Ray-Ban

Ray-Ban logo
Ray-Ban x A$AP ROCKY
A$AP ROCKY

Ray-Ban announces the appointment of fashion innovator and entrepreneur, A$AP Rocky, as its first-ever Creative Director.

Known for his trendsetting influence in both the music and fashion industries, Rocky will bring his distinctive vision to Ray-Ban Studios, guiding creative projects and shaping the future of the brand’s image & design.

He kicks off the appointment with the Blacked Out Collection, a redesign of the Mega Icons with a brand new lens type, expected for release in April of 2025.

A Visionary Partnership

A$AP Rocky, born Rakim Mayers, has taken the world by storm since his emergence in 2011. He’s amassed billions of musical streams and multiple award nominations. Now, on the heels of his fourth studio album, Don’t Be Dumb, Rocky takes the helm as the first ever Creative Director for Ray-Ban Studios, the creative platform that launched in 2016 which celebrates the power of music and stories of courageous artists. The partnership marks a major step in Ray-Ban’s evolution, blending its rich heritage with contemporary culture infused with Rocky’s signature style.

“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving. I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”

A$AP Rocky

“Ray-Ban transcends the eyewear industry; it’s not just a brand, it’s a lifestyle. For nearly 80 years the brand has been on the faces of the most iconic musicians, artists, actors and heroes – shaping and re-shaping the status quo, leading cultural revolutions of all the times. Today, we are welcoming A$AP Rocky into our family; he’s a visionary artist and creator. His ability to push the boundaries of the diverse worlds he explores, aligns with the Ray-Ban DNA. We are reinforcing the brand’s values of innovation, pioneering spirit, and courage. Let the future begin!” says Ray-Ban President, Leonardo Maria Del Vecchio.

Bringing Bold Ideas to Life

Rocky will launch disruptive frames that blend classic elements with bold and modern influences. The Blacked Out Collection includes traditional iconic styles turned Mega featuring

gold plated details and brand news ultra-black lenses. His involvement will extend beyond designing eyewear by directing campaigns, redesigning Ray-Ban stores while incorporating music, fashion, and the arts.

Click HERE for the press release.

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Optometry Australia Endorses World Council of Optometry Myopia Management Standard of Care Resolution

World Council of Optometry

Optometry Australia (OA) has endorsed the World Council of Optometry (WCO) myopia management standard of care resolution. As part of its position statement, OA affirms the WCO resolution and supports a significant shift in clinical practice from merely correcting vision to employing strategies that slow myopia progression.  OA recognizes that eye care professionals should focus on assessing myopia risk and offering preventive counseling in addition to regular comprehensive examinations.

The World Council of Optometry partnered with CooperVision, a global leader in myopia management, to introduce the WCO myopia management standard of care resolution in April 2021, defining evidence-based standard of care as comprising of three main components:

  • Mitigation — Optometrists educating and counseling parents and children, during early and regular eye exams, on lifestyle, dietary, and other factors to prevent or delay the onset of myopia.
  • Measurement — Optometrists evaluating the status of a patient during regular comprehensive vision and eye health exams, such as measuring refractive error and axial length whenever possible.
  • Management — Optometrists addressing patients’ needs of today by correcting myopia, while also providing evidence-based interventions (e.g., contact lenses, spectacles, pharmaceuticals, lifestyle changes) that slow the progression of myopia, for improved quality of life and better eye health today and into the future.

“Right now, 1 in 3 children in the world are myopic,1 and that figure is expected to continue rising, so it’s more critical than ever that our global optometric community turn its focus toward this rapidly growing health concern,” said Dr. Sandra Block, President of the World Council of Optometry. “We thank Optometry Australia for their commitment to addressing this epidemic and reinforcing the importance of identifying and treating myopia using the three pillars of evidence-based practice. We look forward to other country’s optometric associations also adopting this as a standard of care.”

OA is the latest optometric association to endorse WCO’s myopia management standard of care resolution, joining the Canadian Association of Optometrists (CAO) in supporting this global initiative.

Visit the World Council of Optometry’s myopia management online resource featuring the standard of care pledge signup page, resolution, practical tools, and information for optometrists at https://myopia.worldcouncilofoptometry.info/. Explore the WCO CooperVision® Myopia Management Navigator, a free online resource that provides a range of content, advice, and practical actions across the three M’s of myopia management by going to myopianavigator.info.

WCO OA Myopia Management Position Statement
photo credit: Optometry Australia, 2024

Click HERE for the press release.

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1. Liang, Jinghong, Yingqi Pu, Jiaqi Chen, Meiling Liu, et al. “Global prevalence, trend and projection of myopia in children and adolescents from 1990 to 2050: a comprehensive systematic review and meta-analysis.” British Journal of Ophthalmology, published August 14, 2024. https://bjo.bmj.com/content/early/2024/08/14/bjo-2024-325427.

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