There are groundbreaking ideas that are still unsurpassed many years after their creation, and which continue to set standards. The Titan Minimal Art from Silhouette is one of these rare and precious ideas. To this day, there is no other premium eyewear in the world (and probably in the entire universe) that is so consistently and skillfully minimalistic.

The timeless, rimless eyewear has no hinges, no screws and, at 0.06 ounces, almost no weight. Instead, it inspires with unparalleled comfort, unsurpassed quality, vision without limits, and the empowering feeling of lightness.

With these unique characteristics, the Silhouette icon has fascinated millions of people around the world—and beyond, for 25 years. After all, the Titan Minimal Art has been space-qualified since the turn of the millennium and regularly supports missions in space as a crew member.

A Fascinating Star in The Eyewear Market Since 1999

“I simply wanted to omit anything that was unnecessary, while also refusing to compromise in terms of design and comfort,” says designer Gerhard Fuchs looking back on his approach, which surprised everyone in 1999 and revolutionized the eyewear market.

The Titan Minimal Art quickly became an international sensation and rose to become the new, fascinating star in the eyewear sky. “Suddenly, we were receiving letters and e-mails from all over the world, thanking us,” recalls Michael Schmied from the founding family and current CMO. “That was extraordinary and very moving.” Over 12.4 million pairs of the eyewear icon have been sold to date—and there is no end in sight to this success.

The Titan Minimal Art Left Its Mark

Who would have thought that the ultra-light Titan Minimal Art would one day be completely weightless? In 2000, it happened: after rigorous scientific testing, the Titan Minimal Art became space-qualified and was selected as the favored eyewear for all astronauts. It subsequently traveled into space and has since proven itself on numerous missions.

The lack of screws eliminates the risk of parts coming loose and causing damage or injury. The non-slip fit, and unique wearing comfort of the Titan Minimal Art is also very helpful, as astronauts cannot adjust the fit of their eyewear during their long outdoor missions.

A year later, the Titan Minimal Art took off in a somewhat different way: on the international catwalks. As sunglasses, they became an it-piece worldwide and inspired numerous stars. In the 2010s, Silhouette took it to the next level with the Titan Minimal Art Special Editions. Famous faces fell in love with the now equally famous premium eyewear.

Passion Never Ends

The iconic, timeless design of Titan Minimal Art has since won 18 international awards. The basic concept remains unchanged, but Silhouette is constantly working on the details with passion, dedication, and meticulousness.

Since its debut in 1999, the design has constantly evolved with over 22 optical and 27 sun collections. This year, Silhouette celebrates its icon with an anniversary collection—designed for the next generation of visionaries.

The 2024 collection combines the best of 25 years and enriches the legend with even more great details. For example, the dynamic, rimless models are characterized by an innovative lens finishing technique, a more delicate nose bridge and even more easily adaptable titanium temples with additional flex zones.

Silhouette has thought of everything with its innovative and timeless design. Customers can choose from feminine and masculine, as well as from modern and classic shapes and colours. The colour palette ranges from galaxy-inspired green, blue, and violet to timeless tones such as gold, rose gold, and silver.

100% Silhouette

Even an icon like Titan Minimal Art can still be improved. Silhouette has been a full-service provider since 2017. In the Lens Lab at its headquarters in Linz, the family business produces the perfect combination of frames, lenses, and service under one roof. For customers, this means tailor-made optical eyewear for a perfect visual experience. 

Born On Earth. Worn In Space

In homage to the Titan Minimal Art collection and 25 years of space travel, Silhouette will be promoting the 2024 collection “Born on Earth. Worn in Space.” with an international marketing campaign featuring models posing in deep-space backgrounds created by AI/CGI.

Click HERE for the full press release.

For more related content on Optik NOW, click HERE.

For six-year-old Justin, success in school has not come easily. Significant vision impairment hampered his earlier efforts to succeed. For children like him the classroom is especially challenging.

Thanks to an Optometry Giving Sight (OGS) funded project, implemented by See Better.Learn Better Jamaica, Justin underwent an in-school vision screening – his first — offered twice yearly by See Better.

He now has prescription eyeglasses that will be updated annually through his primary school years if necessary, and access to annual exams and follow-up care. And, it’s offered at no cost thanks in part to donors who give so generously to OGS in support of the organization’s mission to end preventable blindness and impaired vision throughout the world.

Learn more about Justin’s story.

For more related articles, go to www.optiknow.ca/?s=OGS&post_type=post

For the second year in a row, in a special giving-back initiative, Eschenbach Optik of America sponsored two visually impaired students to attend the Space Camp for Interested Visually Impaired Students (SCVIS). The SCIVIS camp was held from October 1-5, 2023 at the US Space and Rocket Center in Huntsville, AL and was a 4-day/night educational adventure for those visually impaired students who had the opportunity to attend.

Throughout the week, students were immersed in astronaut training techniques using equipment adapted from NASA’s actual astronaut program. They learned about space hardware, experienced space flight simulations such as a 1/6^th Gravity Chair and a multi-axis trainer, conducted a spaceflight mission, and performed an underwater scuba build, all while learning about aerospace career opportunities. It was also a special opportunity for them to work together with other students who had similar visual challenges and overcome those challenges together, as a team.

Eschenbach’s scholarship winners not only had their tuition paid in full, but they also received a care package that included an Eschenbach Smartlux® Digital portable video magnifier they could use at camp and keep for themselves afterwards.

The student winners this year were Kelsey K. from Smithfield, UT who attended the Space Academy program and Coy dale D. from Hope Hull, AL who attended the Advanced Space Academy program, each of which completed their space mission successfully!

Upon completion of the camp, one of our scholarship winners reflected upon how transformational her experience was:

“Thank you for this amazing sponsorship! It was so much fun at Space Camp with all the things I got to try and do and all the crazy experiences I had, it was so exciting and challenging!” – Kelsey K.

Learn more about the Space Camp for Interested Visually Impaired Students at http://www.scivis.org.

Click HERE for the full press release.

For more related articles on Optik NOW, click HERE.