Ray-Ban and Meta have introduced You Ain’t Seen Nothin’ Yet, a new global campaign featuring Grammy Award-winning artist Doja Cat and multihyphenate performer Teyana Taylor. The initiative highlights the next generation of Ray-Ban Meta smart glasses by pairing iconic style with advanced AI-driven features.
Directed by Lope Serrano with photography by William Arcand and cinematography from Larkin Seiple and Chris Ripley, the campaign invites viewers to “look again” as the Ray-Ban Meta (Gen 2) glasses capture the rhythm of modern life through hands-free creativity and connection.
In Los Angeles, Doja Cat is shown riding through the city on her lowrider bike, using the glasses’ Ultra HD camera to record her surroundings as her new single “Gorgeous” plays. “They help me stay connected and creative wherever I go,” she says. “I can capture moments, listen to music, and share what I see with the world, all hands-free.”
Teyana Taylor brings the energy of New York City to the campaign, integrating the glasses seamlessly into her choreography and daily movement. “The hands-free capture means I can stay fully present without ever pulling out my phone,” she says. “I have multiple pairs so I can switch my look, but always stay connected.”
Ray-Ban Meta (Gen 2) features up to double the battery life of the previous model, a 3K ultra-wide 12MP camera, and new Meta AI tools including Hyperlapse, Slow Motion, and Live Translation. The collection is available in Wayfarer, Headliner, and Skyler shapes, with new colour options such as Shiny Cosmic Blue, Shiny Mystic Violet, and Shiny Asteroid Grey.
With Doja Cat and Teyana Taylor leading the campaign, Ray-Ban and Meta position the latest generation of smart glasses as a blend of classic design and intelligent technology, signalling that “You Ain’t Seen Nothin’ Yet.”
Click HERE for the press release.
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