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For the Second Year, MIDO Takes First Prize in the MEDIASTARS Press Section with “SPHERES” Communication Campaign

MIDO logo

The campaign, developed by Max Galli in partnership with Mixer Group, was the first in the trade show industry to be created with Artificial Intelligence.

The “Spheres” campaign was a turning point in the advertising sector because it was the first, in the trade show industry, to be created by combining human creativity and the innovative power of Artificial Intelligence, exploring the new frontiers of visual communication. 

At its 28th edition, each year the Mediastars award is assigned to the best Italian campaigns, recognizing and adding value to the professionalism and talent of those working in the field of communication at the national level. More than 580 projects were nominated for this edition and evaluated by a jury composed of industry experts and professionals. 

The next edition of MIDO will take place from February 8-10, 2025, at Fiera Milano Rho. The team is already working on the new communication campaign with the aim of once again fascinating its audience and strengthening brand awareness internationally, thanks to unique, creative, engaging messages.


CREDITS:

“SPHERES – THE EYEWEAR UNIVERSE”
Agency: MAXGALLI Communication and MIXER GROUP
Creative Direction: Max Galli
Art Director: Sergio Copetti
Copy: Lorella Montanaro
Digital Processing: Silvia Badalotti
Client Manager: Martina Vailati

MIDO The Universe of Eyewear
In the picture, the MIDO team (Francesco Gili and Monia Innocenti), Mixer Group (Max Galli and Martina Vailati) together with Giulio Rodolfo, organizer and director of the award.

Click HERE for the press release.

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A New Sustainable Approach for EssilorLuxottica’s Operations in Italy

EssilorLuxottica

EssilorLuxottica implements an innovative project near Pescara, Italy which oversees the recovery and reconversion of industrial land surrounding the site of Barberini, an optical glass lens manufacturer and part of EssilorLuxottica. Covering ​​almost 40 hectares, EssilorLuxottica will create a large solar farm to produce renewable energy along with a green area hosting sports facilities and natural food crops for the corporate staff restaurants, with a sustainable and circular approach.

Covering an area of 25 hectares, the solar farm will be the first large-scale ground-mounted photovoltaic system built and directly managed by EssilorLuxottica and will have a total power of 20MW. The plant is expected to generate approximately 30,000 MWh of renewal energy per year (equivalent to the annual electricity consumption of approximately 10,000 families) and will be connected directly to Barberini’s industrial site to maximize self-consumption of onsite renewable power production.

The new solar farm, together with the photovoltaic panels which are already installed on the roofs of Barberini’s buildings and on most of the Company’s plants throughout the world, is a testament to the Group’s commitment to increase the production of renewable energy and confirms the ongoing investments to improve the efficiency across its logistic and manufacturing facilities and to reduce energy and water consumption.

The project is being implemented in coordination with local institutions and is part of the Company’s journey since 2019, following the completion of the acquisition of Barberini. The Group’s investments have made it possible to create a modern production area in Città Sant’Angelo which, in addition to hosting a new building with LEED certification for eco-compatibility, no longer uses fossil fuels and hosts the cultivation of native species such as olive trees, Abruzzo’s pear tomatoes, and melliferous plants in the areas close to the production sites. The Group works with local firm Tenuta Fragassi to introduce natural food production from this plant together with the ones from the new crops around the solar farm in its corporate staff restaurants. This in turn supports EssilorLuxottica’s Eyes on Food program launched in 2022 with Italian chef Davide Oldani to promote a healthy and responsible eating in the workplace.

Additionally, the area near the photovoltaic plant will also be open to the community and feature educational aspects of circularity and ecology initiatives along with seasonal crops, gardens and beekeeping. The site is expected to be completed in early 2025.

“We are continuing to realize EssilorLuxottica’s vision to produce extraordinary results in the market alongside major sustainability initiatives and investments to ensure an ethical and responsible approach. Today, we mark another key step to keep improving our energy efficiency globally while supporting our goal to become carbon neutral in our direct operations around the world by next year, as outlined in our Eyes on the Planet corporate sustainability program.”

Francesco Milleri, Chairman and CEO, EssilorLuxottica

Click HERE for the press release.

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And the Winner is…

Spectacle Eyeworks
Mehran Baghaie of Spectacle Eyeworks wins the NOW Award for Best Optical Style of 2024 by an Independent Brand

Spectacle Eyeworks Inc., the Canadian design house, announces that they were the recipient of a prestigious accolade at the inaugural NOW awards at the recent Vision Expo East 2024 in New York City. “Best Optical Style of 2024 by an Independent Brand” was won for their stunning new style “Shan”, from the infamous Pussy Galore collection, a line inspired and adapted from the authentic cat-eye styles of the 50s and 60s.

Shan epitomizes Spring awakening, with its subtle yet intricate flora etching décor adding an undeniable essence of sensual femininity. This creation epitomizes the true heart and origin of what the Pussy Galore collection set out to be at its very inception.

“I am humbled and grateful to be honoured, especially as an independent designer. I’ve spent a large part of my life dedicated to this industry and have witnessed the ups and downs, ebbs and flows over the years but in staying true to whatever inspires me, I have been given the gift of longevity and loyalty from my client partners. I love faces and the nuances of creating styles that enhance the appearance in some way, shape or form. Being publicly recognized for my passion is always a welcome bonus!”

Mehran Baghaie, Operations Director and Chief Designer, Spectacle Eyeworks
 

Click HERE for the press release.

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WestGroupe Partners with University of Waterloo School of Optometry & Vision Science to Fuel Innovation in Vision Care at Waterloo Eye Institute

WestGroupe logo

WestGroupe has announced a generous donation of $15,000 and ongoing partnership to support the transformative efforts of the Waterloo Eye Institute (WEI). This contribution highlights WestGroupe’s commitment to advancing eye care and promoting accessibility to vision services across Canada.

The Waterloo Eye Institute is a visionary project aimed at revolutionizing eye and vision care, clinical education and research at the University of Waterloo’s School of Optometry & Vision Science. It will result in 68,000 square feet of new and renovated space that will enhance patient care, expand research facilities and improve accessibility for patients onsite and, through the new Teleoptometry Centre, in remote and underserved areas.

The Waterloo Eye Institute is also dedicated to nurturing the next generation of optometrists. Through its clinical education and training programs, the WEI encourages innovation and equips aspiring optometrists with the skills and knowledge needed to provide best-practice eye and vision care to all.

“We are thrilled to support the groundbreaking work of the Waterloo Eye Institute. At WestGroupe, we believe in the power of innovation and accessibility in eye care. By contributing to the Waterloo Eye Institute, we are investing in a brighter future for patients across Canada.”

Michael Suliteanu, President of WestGroupe

“The WEI will be a national resource for our profession. It will offer us a chance to train and collaborate with optometrists from around the world as well as help us reach underserved and marginalized communities that are often at greatest risk of vision problems. We are truly grateful for the partnership we have developed with WestGroupe, which will help us achieve our ambitious vision to create the WEI.”

Dr. Stanley Woo, director, Waterloo School of Optometry & Vision Science

The $15,000 donation from WestGroupe will play a crucial role in advancing the mission of the Waterloo Eye Institute and bringing its vision to life. This contribution highlights WestGroupe’s ongoing commitment to making a meaningful impact in the field of eye care and aligns with its core values of innovation, excellence and accessibility.

Click HERE for the full press release.

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The Morel House Now Offers Reading Glasses!

Morel France Zoom readers

Discover the ZOOM BOX, which consists of a display containing one model of reading glasses, available in 12 colours, featuring the unique design signature of the Morel House and unparalleled quality. These frames come with premounted magnifying lenses with a diopter correction ranging from +1.5 to +2.5, covering the full spectrum of early presbyopia. Equipped with blue light filter, they also allow the wearer to enhance visual comfort by preventing dryness, eye fatigue, and headaches.

Morel France Zoom Box
Zoom Box

Featured model: ZOOM

Distributed by Morel Canada: morel-france.com

About Morel:

Family-owned, independent and responsible, the company strives to transmit the authenticity of its expertise while developing a strong international distribution network. Today, we are present in over 90 countries!

Today, more than ever, MOREL is proud of our past and resolutely turned towards our future. Our sincere desire for improvement lies close to our hearts and has led us to embrace an environmentally and socially responsible initiative. MOREL strives to become a company that is committed to addressing the major global issues of our time.

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