New year, new trends and new highlights. From January 13 to 15, 2023, opti, the international trade fair for optics & design, will open its doors at the fairground Munich. Behind those: upcoming trends, brand-new innovations, strong content, as well as surprising formats.
36 new exhibitors are taking part this year. With exhibitors from a total of 28 nations, opti 2023 is once again proving itself to be an international meeting place for the industry, albeit this year concentrated in three halls due to continuing economic uncertainties in the markets.
The opti SUSTAINBILITY HUB
The topic of sustainability has long since arrived in the industry. The opti SUSTAINABILITY HUB will be there for the first time. In Hall C3, experts will inform visitors at stand C3.350 about new ways to save energy, recycle sustainably, filter grinding water successfully and more in keynote lectures on Friday as well as on Saturday at noon and 3 p.m. and on Sunday at noon. Afterwards, visitors and exhibitors will come together in a fishbowl discussion and interactively discuss the individual challenges and solutions already in practice.
The Push for Social Media
Opticians and interested trade visitors who would like to receive professional advice on their social media presence can do so at the consultation hours in the opti CAFÉ powered by ZVA. There, experts offer 20-minute quick courses on all days of the trade fair. The experts: Sarah Schleicher, German optician and eyewear blogger (19,000 Instagram followers) and French optician Anne-Sophie Lapetitte (100,000 Instagram fans) from AnSoStyle.
Tours on Key Topics in Ophthalmic Optics
On the opti 2023 website, interested visitors can register for exhibitor tours, in cooperation with and organised by epitop GmbH. On this occasion, various key topics in ophthalmic optics will be addressed. On Friday, Jan. 13 at 2:30 p.m., the first tour will take place on the topic of “Smart imaging in ophthalmic screening”. The second tour, on Saturday, Jan. 14 at 11:30 a.m., will focus on “Best practice measurement methods and management concepts in myopia management”. The concluding tour “‘Enthusiastic’ is the new ‘Satisfied’ when it comes to customer marketing” is held on Saturday, Jan. 14 at 2:30 p.m.
opti MYOPIA HUB
opti 2023 will be interactive: visitors will be invited to participate in lively exchanges and discussions. The opti MYOPIA HUB in Hall C3, is just one of the many focus areas dedicated to the topic of myopia management. Various approaches will be discussed in expert panels, lectures and one-on-one meetings with representatives of well-known exhibitors at the opti MYOPIA Hub powered by HOYA.
The Chance for Young Designers
At opti 2023, young designers will have the chance to present their products and prove why their innovations will set the trends in ophthalmic optics in the future. The best start-up will be chosen by an international jury of experts who will judge according to the new criteria of “innovation”, “design & function” and “sustainability”. The start-up will receive the opti BOX-AWARD and a credit towards the opti stand rental in 2023 and 2024 worth 1,000 euros each, as well as marketing PR support in the four-digit range from partners eyebizz and Ebner Media Group.
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