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FYidoctors Featured as World’s Greatest Optical Company

FYidoctors Trademark logo 2024

FYidoctors announces its feature on the internationally broadcasted television series World’s Greatest, which highlights leading organizations, innovators, and companies making a meaningful impact across industries.

The episode, filmed in Calgary, Alberta, showcases FYidoctors and its doctor-led, patient-first approach to eye care. The segment highlights how the organization is working to redefine modern optometry through clinical excellence, innovation, and a focus on improving patient outcomes across North America.

FYidoctors - Calgary - Mission Square - Filming World's Greatest (CNW Group/FYidoctors)
FYidoctors – Calgary – Mission Square – Filming World’s Greatest (CNW Group/FYidoctors)

“Being featured on World’s Greatest is an opportunity to highlight the passion and purpose that drives our doctors and teams every day,” said Dr. Alan Ulsifer, Chair & Chief Executive Officer of FYihealth group. “It reflects our commitment to putting patients first and continuously improving how eye care is delivered, while also building an organization where doctors are empowered to lead and shape the future of the profession.”

The segment underscores FYidoctors’ foundation as a doctor-led network, where collaboration across clinics, support teams, and manufacturing operations enables consistent, high-quality care across more than 370 locations. It also highlights the organization’s integrated approach from advanced diagnostic technology and in-house lens manufacturing to specialized programs such as myopia management and dry eye care which are designed to support patients at every stage of their eye health journey. The feature also touches on efforts to improve access to care, including mobile clinic services for underserved communities.

For patients, this means more accessible, coordinated care closer to home, supported by leading clinical expertise and technology. By integrating clinical care, diagnostics, and manufacturing within one national network, FYidoctors is helping to advance a more connected, patient-centered approach to vision care in Canada. This positions the organization as a leader in redefining how eye care is delivered nationwide.

The full episode is available to watch here: https://fyihealthgroup.com/fyidoctors-featured-as-worlds-greatest-optical-company/

Source: FYidoctors

Jennie Named Global Ambassador for Ray-Ban and Ray-Ban Meta

Ray-Ban Jennie Ambassador April 2026

Ray-Ban has named Jennie as global ambassador for both Ray-Ban and Ray-Ban Meta, marking the first time the two brands have been presented under a shared creative campaign.

Jennie, a singer, rapper, songwriter, actress and member of the K-pop group BLACKPINK, is being positioned by the company as a figure who reflects the intersection of style, self-expression and innovation central to both brands.

Ray-Ban Meta Jennie ambassador
Jennie

According to Ray-Ban, the new campaign connects its heritage eyewear identity with the more technology-driven positioning of Ray-Ban Meta. The campaign presents a unified creative vision built around Jennie’s personal style and public image.

“I’m really happy to be partnering with Ray-Ban – it felt natural from the beginning. To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy: simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that,” says Jennie.

The campaign visuals distinguish the two lines through different visual cues. Ray-Ban’s imagery uses a bold but minimal aesthetic with red accents, while the Ray-Ban Meta campaign incorporates softer blue tones and places greater emphasis on wearable technology.

Ray-Ban says the collaboration is intended to highlight both timeless eyewear design and next-generation smart eyewear through a single global ambassador platform.

RAY-BAN META BLAYZER OPTICS (GEN 2):

Featuring a slim silhouette with reduced temple height and thickness for a lighter, more comfortable fit while flexible comfort tips and interchangeable nose pads adapt effortlessly to different face shapes.

Ray-Ban Meta Blayzer Gen 2
Ray-Ban Meta, Blayzer Gen 2

RAY-BAN ALIX – RB3781 003&80

The Alix full-lens shield wraps the face for maximum impact with a Y2K urban edge. Featuring sleek metal temples and a streamlined silhouette, this is a bold statement piece for standout stars.

RAY-BAN ALIX
Ray-Ban, Alix

DREA RB3783 003/81

The Drea features a subtle metal cat-eye silhouette with bio-based nylon lenses and vintage flair. Part of the Pulse collection, this frame adds a touch of effortless retro-chic to her curated capsule.

RAY-BAN DREA
Ray-Ban, Drea

Click HERE for the full press release.

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Specsavers Celebrates Canadian Design with New Hilary MacMillan Eyewear Collection

Specsavers logo

Specsavers unveils its newest designer collaboration with Hilary MacMillan, championing Canadian design with a brand celebrated for its confident aesthetic, extended sizing and empowered approach to fashion. The Specsavers x Hilary MacMillan eyewear collection includes 13 optical frames and four sunglasses. 

HILARY MACMILLAN Specsavers

Drawing on Hilary’s love for 70s style, the new Specsavers x Hilary MacMillan eyewear collection plays with colour transitions, sculptural silhouettes and discreet tartan accents, inspired by her Scottish heritage, for timeless eyewear that’s easy to reach for again and again. 

“As someone who’s worn glasses on and off throughout my life, I’ve always understood how deeply personal eyewear is,” said Hilary MacMillan. “Intention is everything. I’m always thinking about how something fits, how it feels, how it empowers the wearer. That same philosophy guided this collection, we set out to create pieces that are elegantly understated: cool, modern and wearable for everyday life.”  

Hilary’s focus on confidence and self-expression is reflected throughout the collection, shaping pieces designed to help wearers feel seen. 

“When values align, collaboration feels effortless,” said Juan Carlos Camargo, Product Director at Specsavers Canada. “Hilary’s approach to fashion mirrors our mission to make high quality eyewear easily accessible to Canadians. Together, we focused on creating a versatile collection, that balances strong design and personal expression with everyday wearability.”  

“Partnering with Specsavers was an easy decision,” said MacMillan. “They helped bring my vision for the collection to life in a way that felt natural for our brand.” 

The designer eyewear collection starts at $199 for two pairs and is available at all Specsavers locations beginning April 17. To learn more, visit specsavers.ca  

Source: Specsavers

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Bausch + Lomb Reports Growth in U.S. Contact Lens Recycling Program

Bausch + Lomb

Bausch + Lomb announces that its ONE by ONE Recycling program, developed in collaboration with recycling company TerraCycle, has now collected and recycled 119,715,074 units of used contact lenses, lens care and eye care materials in the United States, representing a total of 724,922 pounds.

According to the company, the program is intended to help divert materials such as contact lenses, blister packs, multi-purpose solution caps and other eye health-related waste from landfills and waterways. These items are generally not accepted through standard municipal recycling systems because of their size and the types of plastics used.

Bausch + Lomb said the program continues to expand as more eye care practices and patients participate. In a statement, Amy Butler, vice president of Global Environment, Health, Safety and Sustainability at Bausch + Lomb, said the latest milestone reflects the cumulative impact of small recycling actions taken over time.

The company also cited estimates suggesting that, in the United States alone, between six and 10 metric tonnes of contact lenses enter wastewater systems each year. It says the ONE by ONE program is designed to reduce that environmental burden by providing an alternative collection stream for used eye care materials.

For participating U.S. practices, the program also includes a charitable component. Bausch + Lomb says that for each qualifying shipment of 10 pounds or more sent by a registered ONE by ONE Recycling program practice, a donation of $1 per pound is made to Optometry Giving Sight.

In Canada, the company operates a related initiative called Every Contact Counts, which Bausch + Lomb says has collected and recycled more than 78,269 pounds of used contact lenses, blister packs and top foils since its launch in 2019.

Bausch + Lomb says the recycling initiatives form part of its broader sustainability strategy, which includes environmental targets tied to fuel, energy, water and waste across its operations.

Source: Bausch + Lomb

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HOYA Vision Care Launches Sensity 3 Light-Adaptive Lenses

Hoya Vision Care Canada logo

HOYA Vision Care has announced the launch of Sensity® 3, the third generation of its Sensity light-adaptive lens line, highlighting improvements in activation durability, colour stability, and fade-back speed.

According to HOYA, Sensity 3 was developed to address patient expectations for longer-lasting photochromic performance over the life of a prescription. The company says internal testing simulating two years of regular wear found the new lenses offered improved durability over time, including greater resistance to fatigue and better colour stability compared with a leading competitor.

Hoya Vision Care Sensity 3

HOYA also reports that fade-back speed has improved by 25% compared with the previous generation of Sensity.

The company said the product builds on more than a decade of development in photochromic lens technology and reflects a continued focus on maintaining consistent lens performance in both activated and clear states.

“With Sensity® 3’s durability, leading color stability and improved fade back speed, HOYA is now offering the best photochromic package,” said Manisa Wozniak, Global Head of Product Category Management. “We believe these improvements best meet the needs of patients, so eye care professionals can have a competitive advantage when dispensing photochromics.”

Sensity 3 is available in four colour options — Silver Grey, Bronze Brown, Emerald Green, and Oceanic Blue — in polycarbonate, while other materials are offered in Silver Grey and Bronze Brown. HOYA says the lenses are also available across its premium iD progressive, single vision, and full backside progressive designs, and can be paired with its anti-reflective treatments.

The company says Sensity 3 lenses provide 100% UVA and UVB protection and are designed for both indoor clarity and outdoor sun protection. HOYA also noted that the product became available through VSP on April 16, with additional managed vision care plan availability expected to follow.

Eye care professionals can contact HOYA for additional product details.

Source : Hoya Vision Care

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