Blog - Page 27 of 900

September 10, 2025September 11, 2025

Oakley® and Justin Jefferson Unveil his First Signature Series

The Justin Jefferson Signature Series Oakley De Soto™ fuses standout design and innovation to reflect his style, energy, and influence beyond the game.

Oakley® and Justin Jefferson debut the Justin Jefferson Signature Series Oakley De Soto™, his first with the brand. Inspired by his own personal style, the eyewear embodies Jefferson’s distinct blend of athletic dominance and bold personal expression, on and off the field. This statement silhouette is all about the details, with premium design elements inspired directly by one of football’s most dynamic young talents.

2025_NA_Football_JJ_Sig_Series_De_Soto_JustinJefferson

Part of the Player’s Collection, De Soto is a true blend of style and thoughtful, refined design. Channeling the retro energy of 1960s acetate eyewear and fueled by signature Oakley technology, the ending result is a bold dual‑lens profile, made to stand out.

Infused with Oakley DNA, lightweight, durable O Matter™ delivers all-day comfort and rugged resilience, while Prizm™ Lens Technology amps color and contrast. The high-bridge, full-rim rectangular frame is finished in a deep purple gradient with platinum accents. Reflecting Jefferson’s captivating aesthetic, the temples are adorned with diamond-encrusted Oakley Fractal logos. As a final, personal touch, the product is delivered in custom premium packaging featuring the athlete’s signature jet motif.

“It’s surreal to see my own Signature Series with Oakley come to life — from wanting a partnership to building those connections and now holding the product in my hands. It shows that the work I put in on the field, and the person I strive to be off the field, truly pays off,” Justin Jefferson, Oakley athlete and All-Pro Minnesota Vikings Wide Receiver. “I’m incredibly thankful for this opportunity and grateful to my parents for shaping me into who I am today.”

The Justin Jefferson Signature Series Oakley De Soto™ is available on Oakley.com beginning September 9th, followed by an in-store release at Oakley retail locations. For more information on Oakley’s football and lifestyle collections, and Team Oakley, please visit Oakley.com.

Source: Oakley

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September 9, 2025September 9, 2025

Alcon Launches Fully Personalized LASIK Treatment with wavelight plus in U.S. and Canada

Alcon has announced the launch of wavelight® plus, the first fully personalized LASIK treatment now available in the U.S. and Canada.

Alcon describes wavelight plus as a next-generation platform offering a new level of precision in laser eye surgery. The system uses ray tracing technology powered by the Sightmap diagnostic device to create a three-dimensional “Digital Eye Twin” of each patient’s eyes, based on more than 100,000 data points. This allows surgeons to plan and deliver highly personalized procedures without the need for nomogram inputs.

According to clinical data from over 200 patients, wavelight plus demonstrated strong outcomes:

100% of myopic eyes achieved 20/20 uncorrected distance visual acuity at three months.
89% achieved 20/16, and 50% reached 20/12.5 at three months.
98% were within one line of preoperative corrected vision.
94% achieved the same or better corrected vision compared to preoperative results.

“Patients expect excellent results after surgery. Wavelight plus enables a premium, personalized treatment with a high probability of achieving outcomes beyond 20/20 vision,” said Dr. Mark Lobanoff, CEO of OVO LASIK + LENS (Minnesota).

Canadian refractive surgeon Dr. Raymond Stein, Medical Director of the Bochner Eye Institute and Professor of Ophthalmology at the University of Toronto, added: “This next-generation technology allows me to deliver refractive surgery precisely tailored to each patient’s unique optical system.”

Wavelight plus has already been introduced in China, Europe, and Asia-Pacific markets. The technology is expected to be commercially available in Canada in late 2025.

Patients interested in refractive surgery are advised to consult with their surgeon to determine eligibility.

Source: Alcon Announces First Fully Personalized LASIK Treatment with wavelight plus in the U.S. and Canada | Alcon

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September 9, 2025September 9, 2025

Finalists Announced for Inaugural NOW Design Competition

NOW by Vision Expo has revealed the five finalists for its first-ever NOW Design Competition, a new initiative celebrating creativity and innovation in eyewear design.

The competition drew more than 100 entries from both design students and established professionals, each presenting concepts that highlight the future of eyewear as both cultural expression and technological innovation.

The Five Finalists

ARCATURA by David Minich
LUMEN VANTAGE by Rosebell Gicheru
ORBIT PROGRESSIVES by Jennifer Wicks
SEE BEYOND by Haoxuan Huang
THE CINEMATIC FRAME by Dohn Ash

On Display at Vision Expo West

Attendees at Vision Expo West 2025 (Las Vegas, September 18–20) will be able to preview the finalist designs in the NOW Pavilion (Booth P22015) and cast votes for their favourites. The entries will be displayed alongside the NOW Award 2025 winners.

Following the show, the NOW creative team will make the final selection, with the Grand Prize winner to be announced on January 15, 2026. The winning design will then be featured in the NOW Trends Showcase at Vision Expo East in Orlando (March 12–14, 2026).

Prize Package

The Grand Prize includes:

Hotel and airfare to attend Vision Expo 2026
A feature in AC Magazine and other trade publications
Creative consultation with UN-TI-TLED Creative Agency
Mentorship opportunities with leading designers and brands

“The NOW Design Competition celebrates bold thinkers who dare to reimagine what eyewear can be. With over 100 applications, the selection process was both inspiring and challenging, reflecting the incredible talent driving our industry forward,” said Nico Roseillier, Director and Creator of NOW and Owner of UN-TI-TLED Creative Agency.

The competition was launched in collaboration with The Vision Council and the Accessories Council under the theme Visionaries of Tomorrow.

For more information on the finalists and Vision Expo West, visit west.visionexpo.com.

Source: Vision Expo

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September 8, 2025September 8, 2025

Alcon Completes Acquisition of LumiThera, Expands into Dry AMD Treatment

Alcon has announced the completion of its acquisition of LumiThera, Inc., a company recognized for its light-based innovations in ophthalmology. The deal brings the Valeda® photobiomodulation (PBM) device into Alcon’s portfolio—the first and only technology shown to provide patients with early and intermediate dry age-related macular degeneration (AMD) an average one-line improvement in visual acuity after two years of treatment.

Until now, treatment options for dry AMD have been limited, with therapies typically introduced only at advanced stages of the disease. With Valeda PBM, Alcon enters the clinic-based retina space, complementing its long-standing leadership in surgical retina.

“Since Alcon entered the retina space in 1997, we’ve focused our efforts mainly in surgical, delivering leading products and solutions for the operating room. As we welcome LumiThera and Valeda PBM to Alcon, we move into the retina clinic and the dry AMD space,” said Ian Bell, SVP, Chief Operating Officer of Alcon.

The Valeda PBM device uses non-phototoxic light therapy delivered through three wavelengths. Clinical trial data from the LIGHTSITE I, II and III studies have shown consistent gains in visual acuity, with 97% of patients reporting no discomfort during treatments.

Dr. Allen C. Ho, Director of Retina Research at Wills Eye Hospital and Chairman of the Alcon Research Institute Executive Committee, highlighted the significance of the technology: “Treating dry AMD earlier—before the development of advanced disease—has always made sense, but we did not have technology that could improve vision until the introduction of Valeda PBM.”

Valeda PBM is already available in the U.S., as well as in several European and Latin American countries. Alcon plans to generate revenue from the technology in 2025 in existing approved markets and expand into additional countries beginning in 2026, pending regulatory approvals.

For more details, visit myValeda.com.

Source: Alcon

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September 5, 2025September 5, 2025

VSP Vision to Acquire Marcolin from PAI Partners and Minority Shareholders

VSP Vision has entered into a definitive agreement to acquire Marcolin from PAI Partners and other minority shareholders, marking a major strategic move in the global eyewear sector.

The acquisition represents a significant investment by VSP Vision to expand its eyewear portfolio and strengthen its global reach. Marcolin, founded in 1961 in Northern Italy, is recognized worldwide for its expertise in eyewear design, manufacturing, and distribution. Today, the company distributes collections in more than 125 countries, with a portfolio that includes Tom Ford, Zegna, Christian Louboutin, ic! berlin, Max Mara, Guess, and many other luxury and lifestyle brands.

“The addition of Marcolin is another example of our commitment to purposeful growth that will provide greater value for VSP members, clients, doctors, and key customers,” said Michael Guyette, President and CEO of VSP Vision. “With a portfolio of some of the world’s most sought-after brands and advanced in-house manufacturing capabilities, Marcolin will strongly complement our existing offerings through Marchon Eyewear.”

Fabrizio Curci, CEO & General Manager of Marcolin, emphasized the alignment of vision between the two companies: “With a shared passion for bringing the highest quality eyewear to as many people as possible, joining VSP Vision is a perfect fit. We look forward to combining our expertise, focus on craftsmanship, commitment to product innovation and complementary portfolios and geographic presence.”

Under the ownership of PAI Partners, Marcolin expanded its international footprint, enhanced operational efficiency, and strengthened its brand portfolio through acquisitions, licensing agreements, and renewals. “We are delighted to have backed Marcolin’s transformation into a world leader in the wholesale eyewear business,” said Raffaele Vitale, Partner at PAI.

The transaction, advised by CapM Advisors (financial) and Latham & Watkins (legal) on behalf of the shareholders, with Kirkland & Ellis LLP and Chiomenti advising VSP Vision, is expected to close in the fourth quarter of 2025, subject to customary regulatory approvals.

Source: VSP Vision Newsroom

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Oakley® and Justin Jefferson Unveil his First Signature Series

Alcon Launches Fully Personalized LASIK Treatment with wavelight plus in U.S. and Canada

Finalists Announced for Inaugural NOW Design Competition

The Five Finalists

On Display at Vision Expo West

Prize Package

The Grand Prize includes:

VSP Vision to Acquire Marcolin from PAI Partners and Minority Shareholders

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