The latest episode of Eye on the Industry features Dr. Harbir Sian, an optometrist, clinic owner, educator, digital creator, and host of The 2020 Podcast, for a wide-ranging discussion on the future of optometry in Canada.

Hosted by Christine Zeggil and Isabelle Tremblay, Episode 10 examines several of the issues shaping modern practice today, including scope modernization, social media, clinic culture, myopia management, and the leadership skills needed to move the profession forward.

Digital Presence as a Modern Practice Tool

A central theme of the episode is the growing importance of digital and social media for optometrists. Dr. Sian explains that as more consumers spend time online, platforms such as Instagram and TikTok have become practical tools for patient education, practice visibility, and professional branding.

He encourages eye care professionals who feel intimidated by social media to start small and focus on consistency. Short-form video, regular posting, and repurposing content across platforms, he says, can help practitioners build confidence while learning what resonates with their audience.

Scope Modernization and Access to Care

Dr. Sian also shares his perspective on scope modernization across Canada, arguing that allowing optometrists to practise to the level of their training can improve access to care, reduce system inefficiencies, and better serve patients—particularly in underserved communities.

He notes that progress depends not only on regulatory change, but also on alignment within the profession itself. In his view, optometry must continue pushing forward rather than risk losing ground.

Why Myopia Management Matters

Another key topic is myopia management, an area Dr. Sian is especially passionate about. He frames myopia not simply as a refractive issue, but as a condition with long-term implications for ocular health.

By intervening earlier, he explains, practitioners may help reduce the future risk of conditions associated with higher myopia. He also points to the value of measurable outcomes, such as axial length tracking, in helping families understand the impact of treatment over time.

Culture, Empathy, and Leadership

When the conversation shifts to leadership and practice culture, Dr. Sian returns repeatedly to one word: empathy.

He suggests that strong clinic culture depends on empathy, consistency, regular team communication, and clearly defined values. Weekly staff meetings, ongoing feedback, and meaningful recognition, he says, all contribute to a healthier workplace and stronger long-term performance.

As leadership expectations continue to evolve, Dr. Sian argues that modern clinic leaders must understand what motivates different generations of team members and adapt their communication style accordingly.

Looking Ahead

Episode 10 offers a thoughtful look at where optometry is headed—and what today’s professionals can do to build more visible, modern, and patient-centered practices.

🎧 Listen to Eye on the Industry – Episode 10: What Optometry Needs Next with Dr. Harbir Sian wherever you get your podcasts.

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