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Ray-Ban Launches Ray-Ban.EXE Campaign Inspired by Korean Pop Culture

Ray-Ban EXE SHOT36_STAMPA

Ray-Ban has introduced a new global campaign, Ray-Ban.EXE, blending the visual language of Korean webtoons with dystopian storytelling to connect with younger audiences worldwide.

Unveiled on September 4 at the brand’s first-ever pop-up in Seongsu-dong, Seoul, Korea, the campaign reflects Ray-Ban’s growing alignment with Korean pop culture as a key influence for Gen Z identity and creativity. The launch event brought together cultural leaders from Seoul’s thriving creative scene, underlining the city’s role as a hub for global youth trends.

At the center of the campaign is an animated short film that depicts a world controlled by humanoid machines where individuality is erased. The story follows EV11, a robot assigned to destroy non-conforming objects, who discovers a pair of Ray-Ban Clubmaster sunglasses. The discovery sparks a memory and sense of identity, transforming EV11 into a human named Kim. He joins a group of rebels working to awaken others, symbolizing Ray-Ban’s positioning of its eyewear as more than accessories—tools for self-expression and liberation.

With Ray-Ban.EXE, the brand reinforces its reputation for challenging convention and embracing cultural innovation. By drawing on Korean creative influence, Ray-Ban is positioning itself to resonate with a new generation of consumers around the globe.

Click HERE for the full press release.

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The Vision Council Releases New Research Spotlighting Optical Market Trends for Second Quarter of 2025

The Vision Council logo

The Vision Council released new market data and analysis reporting on the performance of the $17.4 billion optical industry for the second quarter of 2025. The Market inSights Q2 2025 report reveals industry performance across a variety of categories, including eye exams, eyeglasses, frames, lenses, contact lenses, readers and plano sunglasses. 

As is expected with seasonal shopping trends inherent in the optical sector, the second quarter of 2025 saw a $800 million decline in sales compared to the first quarter. The market value also experienced a year-over-year decline of 1.5 percent. All products, except for plano sunglasses, also experienced a decline in sales volume from the first quarter of the year.

“The second quarter data reflects both the challenges and resilience within the optical industry,” said Alysse Henkel, Vice President of Research and inSights. “While overall market value softened compared to the first quarter, we continue to see consistent demand for core vision care, including comprehensive eye exams and prescription lenses. At the same time, consumer preferences show a willingness to pay more per exam or frame — suggesting that consumers are still investing in their eyecare and eyewear even as sales volumes have decreased. These patterns provide valuable insight for businesses as they navigate a changing marketplace and plan for the remainder of 2025.” 

Key Highlights from Q2:

  • The market value of exams for Q2 2025 is 14 percent higher than Q2 2024, but the market volume decreased year-over-year by 4.5 percent. With these estimates, the average value of an exam in Q2 is almost $17 more than it was one year ago.
  • Lenses led the prescription market in value and were up nearly four percent from Q2 2024.
  • Compared to 2024, the volume of frames sold is down, while the average value of a pair of frames has increased by an estimated $21.
  • The average value of a pair of plano sunglasses purchased decreased both year-over-year and quarter-over-quarter.
  • The market volume of readers remained steady compared to Q1 2025, but overall, the market volume and value for readers has decreased since Q2 2024.
  • The contact lenses market had a seven percent decrease in volume compared to Q2 2024, but only a one percent decrease compared to Q1 2025.

The 2025 quarterly estimates are based on a variety of data sources, including consumer retail credit card spending data, patient billing and payment data, and optical retail location data, along with a robust consumer survey program. The data sources used in this report are routinely updated. Adjustments may be made to previously published estimates. 

The full report is available in The Vision Council’s Research Download Center. Members of The Vision Council can access immediately at no cost, while non-members can purchase the report directly for $1,000. 

For more information about the Market inSights report or The Vision Council’s research program, visit thevisioncouncil.org.  

Source: The Vision Council

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Seneca Polytechnic Partners with I-MED Pharma on Eyelid Hygiene Research

Seneca Polytechnic logo

Montreal-based I-MED Pharma and Seneca Polytechnic’s School of Biological Sciences and Applied Chemistry (BSAC) have collaborated on a study evaluating the performance of I-LID ‘N LASH HOCl Cleansing Spray, one of I-MED Pharma’s eyelid hygiene products designed for patients with dry eye.

The project brought together I-MED Pharma’s R&D team, led by Dr. Mahmoud B. Rammal, Dr. Adel Al-Amodi, and Dr. Karim Fahmy, with Seneca faculty Dr. Frank Merante and Paulina Sarzala, and research scientist Sina Elahipanah. Their work, published in the Biomedical Journal of Scientific and Technical Research, focused on methods to evaluate the concentration and stability of hypochlorous acid (HOCl) in the formulation. HOCl is an antimicrobial molecule naturally produced by the human body and serves as the active ingredient in the cleansing spray.

To avoid handling dangerous pathogens, the Seneca team tested the product against safer model organisms that mimic bacterial, fungal, and viral activity. “Some of these mimetic systems are incredibly valuable to mirror what would happen with pathogenic organisms,” said Dr. Merante.

Hands-on contributions came from Seneca students Dean Pickett, Amina Abane Cherrez, and Misako Kobayashi, all from the three-year Biotechnology – Advanced diploma program. The students carried out much of the lab work and analysis at the Seneca Centre for Innovation in Life Sciences (SCILS).

“It was such a great experience to interact with students who truly wanted to learn and excel,” said Sarzala. “They did an amazing job quantifying results in a reliable way.”

I-MED Pharma, which has specialized in dry eye solutions for more than 30 years, highlighted the value of Seneca’s facilities and expertise. “Seneca’s state-of-the-art facilities and advanced equipment played a pivotal role in streamlining the project and ensuring that key deliverables were achieved efficiently and on schedule,” said Dr. Al-Amodi.

Looking ahead, I-MED Pharma and Seneca expressed enthusiasm for continued collaboration. “Our priority has always been to validate the performance of our products through credible, data-driven research—and Seneca has proven to be a reliable partner in delivering exactly that,” said Dr. Rammal.

Source: Seneca Polytechnic

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Can Retinal Imaging Unlock Clues to Alzheimer’s?

Retina

Alzheimer’s disease and related dementias (ADRD) remain some of the most pressing challenges in healthcare today. Despite advances in neuroimaging and blood-based biomarkers, clinicians still struggle to identify the disease in its earliest stages, when interventions may be most effective. A growing body of research is now turning to the retina as a potential window into brain health.

A recent (August 2025) study published in Alzheimer’s & Dementia provides fresh evidence supporting this approach. Researchers at The Jackson Laboratory in Maine investigated whether retinal vascular changes in mice carrying a common Alzheimer’s-linked genetic variant mirror those occurring in the brain. Their findings suggest that subtle shifts in retinal blood vessels could serve as early indicators of cerebrovascular dysfunction tied to dementia risk.

For eye care professionals who routinely conduct retinal exams and imaging, this research offers a glimpse into a future where the clinic may play a central role in early dementia detection.

Why the Retina Matters

The retina shares structural and functional similarities with the brain. Unlike the brain, however, it is easily accessible through non-invasive imaging. This makes it an attractive candidate for detecting early biomarkers of neurological disease.

Previous work has largely focused on amyloid plaques in the retina, but there is growing interest in vascular changes. Cerebrovascular dysfunction, including small vessel disease, impaired perfusion, and blood–brain barrier disruption is believed to occur years before noticeable cognitive decline. Because retinal and cerebral blood vessels are so closely linked, changes in one may reflect changes in the other (Alzheimer’s & Dementia, 2025).

The Glaucoma – Dementia Gene Link

The study centered on a well-known genetic variant in the methylenetetrahydrofolate reductase (MTHFR) gene, known as C677T. This variant is carried by an estimated 20–40% of the global population. It has been linked not only to vascular dementia and Alzheimer’s disease but also to primary open-angle glaucoma and retinal vascular occlusion (Alzheimer’s & Dementia, 2025).

Using a mouse model engineered with this genetic variant, the researchers tracked changes in retinal vasculature over time and compared them with brain changes. Their methods included fundus photography, fluorescein angiography, and proteomic analysis.

What They Found

The researchers observed a range of vascular changes in the retinas of mice carrying the MTHFR variant. These changes paralleled what was happening in the brain, including:

  • Reduced vascular density: Particularly in 12-month-old female mice, there was a noticeable drop in retinal vessel density and fewer branching vessels, echoing previous observations of reduced brain vessel density.
  • Vessel abnormalities: Mice showed an increased number of arteriovenous crossings, vessel tortuosity (twisting), narrowed arterioles, and enlarged venules. These patterns resemble vascular phenotypes seen in human ocular and systemic disease.
  • Protein overlap: The study identified differentially expressed proteins in both brain and retina that are relevant to Alzheimer’s pathology, including pathways related to metabolism, mitochondrial function, and cell survival.

Interestingly, retinal thickness and ganglion cell function did not show significant changes, suggesting the variant alone was not producing glaucoma-like damage. This strengthens the case that vascular changes, not neuronal loss, may be the earliest signals (Alzheimer’s & Dementia, 2025; Medical News Today).

Why It Matters for Eye Care Professionals

For optometrists these findings reinforce the value of routine retinal imaging not only for ocular disease management but potentially as a frontline screening tool for neurodegenerative risk.

Retinal vascular features such as vessel caliber, branching patterns, and tortuosity are already visible through commonly used technologies including fundus photography, OCT angiography, and fluorescein angiography. If validated in human populations, these same tools could provide non-invasive biomarkers for Alzheimer’s risk long before cognitive symptoms arise.

As Maya Koronyo-Hamaoui, PhD, a neuroscientist at Cedars-Sinai not involved in the study, commented to Medical News Today:

“This study strengthens the ‘eye–brain’ axis for neurodegeneration. The data argue that the retina can report on disease-linked vascular biology in the brain, and that quantitative retinal imaging might serve as a minimally invasive readout of risk.”

Limitations and Next Steps

While promising, the study has important caveats:

  • Mouse model data: Results are based on animal studies. Human validation is essential before clinical translation.
  • Timing of changes: Reduced retinal vessel density was only observed at 12 months in mice, whereas brain changes appeared earlier. This suggests some retinal biomarkers may lag behind cerebral ones.
  • Specificity: Vascular changes in the retina are not unique to dementia—they are also linked to hypertension, diabetes, stroke, and other conditions. Distinguishing dementia-specific patterns will be critical.

Daniel Romaus-Sanjurjo, PhD, of the Health Research Institute of Santiago de Compostela, highlighted these challenges in Medical News Today:

“The vascular changes observed in this study can be related to other diseases (e.g., stroke), so this study should be taken carefully. More data is needed to clarify whether ocular changes occur before or after brain changes, and which ones are dementia-specific.”

Looking Ahead

The promise of retinal imaging as a biomarker for Alzheimer’s and related dementias lies in its accessibility. Eye exams are routine, safe, and already part of the standard of care for millions of patients annually. If future research confirms that subtle vascular changes in the retina align with early dementia pathology, eye care professionals could become key partners in the early detection of neurodegenerative disease.

  • Incorporating vascular biomarker screening into routine retinal imaging protocols.
  • Collaborating with neurologists and primary care providers to flag patients at risk.
  • Expanding the role of eye exams in systemic disease detection, reinforcing optometry and ophthalmology as gateways to overall health monitoring.

This study adds to a growing body of evidence that the retina may provide a clear window into the brain. By revealing how a common genetic risk factor for dementia affects both cerebral and retinal vasculature, the research underscores the potential of routine eye exams to aid in earlier detection of Alzheimer’s and related dementias.

For eye care professionals, the findings highlight a possible expansion of the profession’s role in systemic health. While more human data is needed before retinal imaging can be adopted as a clinical biomarker, the path forward suggests that what eye care providers already do best—looking closely at the retina—could one day help unlock earlier, more effective interventions for patients at risk of dementia.

Myopia Action Month Returns in 2025

Myopia Profile

Myopia Profile today announced the return of Myopia Action Month this September (MyopiaAction.com). Now in its third year, the global initiative builds on the success of previous editions by providing eye care professionals (ECPs) worldwide with new programs and free resources that turn myopia awareness into action. Throughout the month, participants will have access to focused, evidence-based education, actionable tools, and clinically relevant insights designed to assist ECPs at all points in their myopia management journey.

“Every year, Myopia Action Month improves thanks to feedback from ECPs around the world,” said Dr. Kate Gifford, co-founder and director of Myopia Profile. “That input guides us to deliver the resources practitioners need to focus on their priorities. This year, we’ve developed targeted, actionable content streams that address the most common themes we heard, helping them elevate their myopia management practices.”

Myopia Action Month 2025 image

Throughout September, ECPs can access programs and resources designed to guide practitioners at every step of building effective myopia management programs, including:

  • Myopia Quick Takes – More than a dozen bite-sized clinical snapshots covering essentials from testing to treatments, distributed across Myopia Profile’s social media channels throughout the month.
  • Clinical Clarity Series – A weekly 10-minute lecture offering practice pointers on key topics, including getting started, screen time, optical treatments, and atropine.
  • Practice Essentials – Highlights of resources from Myopia Profile and industry partners to support the next steps in building sustainable myopia management programs.
  • Social Media Toolkit – A free downloadable kit enabling ECPs to showcase their commitment and expertise in myopia management to patients and local communities.

The initiative aligns with the World Council of Optometry’s advocacy for myopia patient care and is supported by Myopia Profile’s visionary sponsors, including CooperVision, EssilorLuxottica, HOYA, Johnson & Johnson Vision, Menicon, OCULUS, Ocumetra, Alcon, Eyerising International, SEED, Topcon Healthcare Europe, and SightGlass Vision, Inc.

For more information on Myopia Action Month 2025, including access to free resources, visit www.MyopiaAction.com

Click HERE for the press release.

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