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IOT Introduces New Camber Steady Plus Progressive Lenses

New Camber Steady Plus Progressive lenses combine a digital free-form back-side built on IOT’s new proprietary IOT Digital Ray-Path 2 Technology, with patented Steady Plus Methodology, and a special Camber™ lens blank created by Younger Optics, to provide a comfortable visual experience for wearers. Camber Steady Plus Progressive lenses are the most advanced progressive lenses ever developed by IOT.

Click HERE for the full press release.

What Caught our Eye at Vision Expo East?

SWV Strategy with Vision, an independently owned Consultancy and Market Research Company, specializing in the eyewear and eye care business, routinely provides perspectives on major international trade shows.

Optik provides a summary of SWV’s day-by-day insights on Vision Expo East (VEE) , April 1- April 2, 2022.

DAY 1, (Friday)
As usual in past years, industry leaders looking to the transform the industry kick off VEE with several significant announcements. Here’s what caught the eye of SWV.

Satisloh launched revolutionary technology designed to shake up the AR coating world. Rx Laboratories can now apply an AR film to lenses that is laminated onto the surface. The result is a front-side and back-side coated lens in 15 minutes.

Satisloh® Tech-Film AR, a prefabricated, all-in-one, multi-layer film that replaces several coating consumables by combining multiple coatings and a bonding adhesive, laminates in a few easy steps.
Satishloh claims the process shortens the time it takes to produce an AR lens to 15 minutes and saves on consumables

Realign The Eyes
It’s estimated that ⅔ of adults’ experience eye misalignment, which can lead to Digital Vision Syndrome.

Neurolens technology solves this issue by bringing things back into focus using a contoured prism design reducing headaches, eye strain, dizziness, and dry eye by up to 80%. The design provides more prism where it is needed most, helping the patient effectively focus on tasks.

Bluetooth Eyewear
UK based Lucyd eyewear is changing the way people wear glasses with the integration of Bluetooth technology that offers vision correction paired with open-ear audio and microphone capabilities.

Unlike previous ‘smart glasses’ technology, Lucyd eyewear is lightweight and looks like traditional glasses. Lucyd also takes digital eye technology further with app integration technology that allows wearers to listen to audiobooks, music, and mediation sessions.

The Miru 1 day UpSide is designed to improve wearer comfort and safety by only allowing wearers to touch the outer surface of the lens. The smart zone faces downwards meaning the inner surface is completed protected from human contact.

Saying Goodbye To Dry Eye
Dry eye technology continues to make innovative leaps with tools designed to more precisely treat symptoms. Optilight with Lumenis patented Optimal Pulse Technology (OPT) drew significant attention from attendees looking to improve their level of patient care.
The Optilight is designed to reach the contours of the eye, providing enhanced treatment of dry eye due to Meibomian Gland Dysfunction.

Lifting the Fog
Since the pandemic began, glasses-wearers have suffered through the inconvenience of foggy glasses due to ongoing mask mandates. Nano Magie has released new nanotechnology that reduces fog build up improving the visual experience without the use of heavy chemicals.

The non-abrasive spray is also residue and streak-free, reducing wear and tear on lenses.

AMD Detection
Catching AMD early lessens the chance of developing more serious vision complications, and slows the progression of dry to wet macular degeneration.

AdaptDx Pro (Maculogix) is a headset that does a complete diagnostic on the eyes providing ECPs a better understanding of how AMD is progressing. Patients are asked to complete a series of tests to determine the level of vision deterioration so that the right treatment can be prescribed.


DAY 2, (Saturday)
There was a strong focus on education at VEE with many vendors using the
day to educate customers about products and treatment options, including:

Smart Technology
As contact lens technology continues to develop, Miru (Menicon) has upped the game by introducing contact lenses with integrated Smart Touch technology.

DAY 3, (Sunday)
Day three continued to welcome eye care professionals from around the world eager to learn about the latest frame collections and new lens products. There was also a significant focus on education at this year’s event with industry leaders taking the lead in providing learning opportunities.

Eye Care Education
EssilorLuxottica officially launched Leonardo, a single learning platform to help educate eye care professionals about the latest products and health innovations.

The company has tapped a wide range of industry experts to help lead training and learning sessions on product development, lens technology, and practice management. The lessons are presented in a variety of digital formats, including videos, interactive lessons, podcasts, and virtual classrooms.

Leonardo replaces Essilor University/Luxottica University but will still provide participants with certification on completion of a course or program.

Tackling Digital Eye Strain
A two-year pandemic paired with the challenges of working from home has left many people suffering from digital eye strain.

IOT is tackling digital eye strain with its next generation of lens technology.
Endless and Endless Plus utilizes Digital Ray Path technology to reduce wearer fatigue and prevent digital eye strain. The Endless technology has been paired with most of their current lens offerings.

Careers in Optics
This year saw the Career Zone expand to more retailers looking for fresh new talent to help provide vision care.

Warby Parker, Walmart, VSP, Shopko Optical, and Bailey Nelson were among the nearly dozen businesses that are actively recruiting new team members as they expand their brand locations.

The Career Zone also offered workshops and presentations to help current students prepare to enter the optical industry.

Extra Protection from Transitions XTRActive

Transitions have always been known for protecting harmful UV light thanks to advanced photochromic technology. The latest version, XTRActiveNewGeneration was formally announced at Vision Expo East.

This new generation of technology is designed for protection against intense indoor light, outdoors, and driving blocking up to 34% of blue light indoors and 90% outdoors.

These lenses are also designed for people with light sensitivity and people who spend a lot of time in outdoor settings. Transitions XTRActive is available in grey, brown, graphite green, and six style mirrors.

New Optical Publication
IMAGINEM is a new optical publication shown at VEE. The concept was conceived in Milan. It showcases independent eyewear collections from around the world. IMAGINEM states that it is available to select independent optical retailers across North America. The Global digital version of IMAGINEM is published in English, French, Italian and German.

Complete Reports from SWV:
Day 1 Report, Day 2 Report, Day 3 Report

EssilorLuxottica Winner at the Red Dot Design Award 2022

Ray-Ban Stories and SPHERE® by Starck Biotech Paris – both EssilorLuxottica brands – have been awarded in the product design category for the 2022 edition of the Red Dot Design Award.

Ray-Ban Stories

Ray-Ban Stories

Ray-Ban Stories won the highest award in the competition, the Red Dot: Best of the Best. This prize is reserved for the best products in a category, the ones which stand out for groundbreaking design.

Result of the collaboration between Ray-Ban and Meta, Ray-Ban Stories are the first generation of smart glasses. They include a dual integrated 5MP camera to take photo and video; discreet open-ear speakers to listen, and a three-microphone audio array to deliver rich voice and sound transmission for calls and videos.

SPHERE® by Starck Biotech Paris

SPHERE® by Starck Biotech Paris

SPHERE® by Starck Biotech Paris received the Red Dot award for outstanding design quality. The Sphere hinge is designed on the idea of getting inspiration from Nature’s infinite intelligence and elegance in order to create high technologies.

The SPHERE® hinge is a revolutionary articulation, a minimalistic way to imagine eyewear thanks to its simplified structure, designed as a sphere. Made without screws or welding, SPHERE® technology offers unparalleled freedom of movement and unique lightness, with each frame weighting less than just 15 grams.

Click HERE for the full press release.

Nikon Launches New Lenses for Our Modern Lives

Nikon Optical Canada introduces a new series of lenses manufactured in Canada: E-Life Pro. On April 4, 2022, Nikon launches Home & Office Pro available in 1M and 2M and Online Wide Pro.

There is a tremendous consumer demand for near and intermediate vision to meet the needs of different lifestyles and activities, hence the need for greater precision and multiple solutions. A recent Eyesafe study shows that consumers spend 13 hours daily on digital devices. Thanks to a new algorithm in the Nikon Optical Design Engine, Nikon is able to address consumers’ needs while also providing eye care professionals with solutions that are simple to recommend and dispense.

With Home & Office Pro, eye care professionals can select the visual distance (1M or 2M) that corresponds best and specifically to the patient’s needs. This means that despite the patient’s add, eye care professionals are now able to guarantee the visual distance. Home & Office Pro is the lens solution to maximize each patient’s vision and comfort while performing mid-range activities.

Moreover, Online Wide Pro is designed to maximize the near vision potential so each patient can closely focus on the everyday details with a larger near vision and a 36% wider field of vision compared to the Online Wide Neo.

Whether you have patients that multi-task and require access to their near and intermediate vision for a long period of time or whether you have patients that remain in a static position for long hours at a very close distance, Nikon offers a solution: the new E-Life Pro series,  available in indexes 1.50 to 1.74 and a range of base curves from 2 to 8, best paired with SeeCoat Next Blue, SeeCoat Next Bright, SeeCoat Next, SeeSun Next and also available in Pure Blue UV material.

Nikon is offering eye care professionals a wide range of marketing tools from customer training to in-store patient experience. At all times, Nikon is able to provide their partners visibility on their order status thanks to the Customer Dispatch Date available online.

Click HERE for the full press release.

ZEISS Introduces the Next Generation of Photochromic Lenses

ZEISS PhotoFusion X lenses darken and clear faster[1] while providing a new level of integrated blue light and UV protection

 A single pair of glasses for all light conditions instead of having to switch between two pairs, a clear and a dark, sun tinted pair when moving between outdoors and indoors. That’s what photochromic lenses have been offering for years. ZEISS PhotoFusion X is the new and improved generation of photochromic lenses based on an entirely new photochromic system. With this relaunch, transition speed is significantly improved. In addition, comprehensive blue light protection both in- and outdoors is provided by a new base lens material.

Performance optimized When light-reactive lenses are exposed UV radiation, billions of photochromic dyes in the lens begin to change their shape. This reaction causes the eyeglass lenses to darken. The latest ZEISS PhotoFusion X lenses use a completely new photochromic system with faster dyes in a robust yet more open carrier matrix. In numbers, this means ZEISS PhotoFusion X lenses darken up to 60 percent faster than the previous generation of ZEISS PhotoFusion[2].

It’s even more important for many eyeglass wearers that lenses clear fast when moving from outside to inside. That’s why special efforts were made to improve this process.

Maryam Karbalaei, the Marketing Manager of Zeiss Vision Care Canada confirms “Thanks to its fast reaction speed, PhotoFusion has been the preferred choice of many eye care professionals and consumers for over a decade. Now, in light of the growing demand, ZEISS set out to take light-reactive lenses to a whole new level – ZEISS PhotoFusion X. With new, fast-reacting photochromic dye compounds, a new speed-optimized carrier matrix, and even a new lens material, ZEISS PhotoFusion X is not merely a product update. It is photochromics re-envisioned, a product reinvented”.

ZEISS PhotoFusion X lenses offer the advantage of glare and UV protection outdoors without the need for separate glasses. It provides UV protection of up to 400 nanometers in any activation state, whether clear or dark. But what’s so unique about the new generation of self-tinting lenses? The new generation photochromic lenses are based on ZEISS BlueGuard lens material. The base material selectively absorbs UV radiation and potentially harmful blue light.

With the new generation of ZEISS PhotoFusion X lenses, there are also many attractive styles and color options available.

Currently, photochromic lenses account for more than eleven percent of all eyeglass lenses sold worldwide. The segment is growing twice as fast as the overall global market for eyeglass lenses.[3] And, North America is expected to dominate the overall photochromic lenses market by 2026. Canada with a 14.6% Photochromics Market share is one of the most potential and growing markets among North American countries. “With the significant improvement in the performance of our self-tinting eyeglass lenses, the increasing consumer awareness of blue light protection, and the new trendy options offered by the ZEISS PhotoFusion X portfolio, we are confident about the future of this eyeglass lens segment,” says Bryan Rossi, the President of Zeiss Vision Care Canada.

To learn more, click HERE

Click HERE for the press release.

This post is sponsored by Zeiss Vision Care Canada.


[1] compared to previous generation ZEISS PhotoFusion

[2] Analyses by Technology and Innovation, Carl Zeiss Vision GmbH, DE 2021 in accordance to ISO 8980-3. Based on the average speed (%T/min) of activation from clear state to 30%T at 23°C in grey 1.60 index and polycarbonate in HC only form.

[3] Strategy with vision: Consultants to eyewear and eyecare. World lens and frame demand study 2020. Germany: SWV, September 2020.

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