The Vision Council is promoting the
importance of ultraviolet (UV)-protective eyewear through the celebration of National
Sunglasses Day,
taking place Saturday, June 27. The annual day of recognition reminds consumers
that wearing sunglasses is not only fashionable, but also a health necessity to
protect the eyes from long- and short-term damage from the sun’s harsh UV rays.
As the COVID-19 pandemic continues to
disrupt the lives of millions, a recent Google
Community Mobility Report indicates that activity in outdoor places like
national parks, public beaches, dog parks, plazas and public gardens is up 52%,
which means it is more important than ever to promote the importance of
protecting one’s eyes from exposure to harmful UV rays.
The Vision Council encourages members the
industry at large to participate in National Sunglasses Day by posting on
social media channels using the official hashtags, #SunglassesSelfie and
#NationalSunglassesDay, and tagging @TheVisionCouncil on Facebook and Instagram and @OpticalIndustry on Twitter. The Vision Council has created downloadable
marketing assets, including sample social media graphics and posts, web
banners, posters, logos and more. For access to the materials, visit nationalsunglassesday.com.
The Vision Council also encourages
eyecare providers to engage their patients in discussions about healthy vision
maintenance including the impact of UV eye exposure and the breadth of
UV-protective eyewear options that are available. Additional information
regarding UV eye protection and sunglasses is available on ThinkAboutYourEyes.com.
“As practices around the country are
staring to reopen, National Sunglasses Day is a great way for eyecare providers
to engage with patients in a positive way,” said Ashley Mills, CEO of The
Vision Council. “By providing resources like shareable social media posts, we
hope to make it easier for eyecare providers to connect with their patients and
reinforce the importance of eye health.”
Amélie Morel, Chairman of SILMO Paris “Although the unprecedented period that we have been
experiencing for several months has been causing upheavals in our personal and
professional lives, SILMO Paris continues to work on a daily basis to protect
and enhance the industry. The
calendar of great events has been disrupted overall, but we are keeping a close
eye on the encouraging evolution of the situation, and we are prepared for any
possible scenario with one central objective: to protect the interests of our
communities.
Resolutely positive and enthusiastic, our team is ‘all
hands on deck’ to prepare the next edition of the trade fair, eagerly attended
by the entire profession (700 companies have already confirmed their
registration, for an exhibitor attendance rate of 80%). Since the lifting of lock-down has been unfolding smoothly
throughout Europe, we are very optimistic, and are more determined than ever to
propose a forward-looking 2020 edition rich in innovative content and friendly,
inspiring encounters.”
Optimistic, responsible, flexible, and prepared to ensure everyone’s
safety, SILMO Paris 2020 is preparing to welcome the industry back.
When the theme for the 2020 edition – #FUTURISSILMO – was
first conceived, it was impossible to foresee that the current crisis would
bring even more meaning to the subject. Now, it is as essential as ever to
accompany the optical and eyewear industry to ensure that it recovers its
activities, and that it does so in a lasting way. In this unprecedented
context, the 2020 edition is being driven forward by a precise ambition: to
invite the profession to picture itself in the future, boosting SILMO Next and
the SILMO Family to help opticians better understand and prepare for what is to
come.
SILMO Next, towards a techno-responsible optical and
eyewear future.
A laboratory of ideas, a multi-disciplinary discussion
space, a showcase for creation and innovation, this new edition of SILMO Next
strives to encapsulate the work that began two years ago imagining the future
of the sector, product developments, and the optical profession.
SILMO Next 2020 is organised into five spaces that project
us into a techno-responsible future, emphasizing the twofold transformation
underway in our sector: the increasing importance of technology for both
eyewear brands and opticians, and the growing awareness of the need to act more
responsibly on a daily basis.
Space #1 Corporate
Social Responsibility (CSR)
The essential CSR discussions that that began at Silmo 2019
will be sustained by the results of a survey conducted with optical
professionals, as well as their testimonials and shared experiences. This
content will form the basis of a collective consideration and a co-construction
of the CSR approach for the entire industry.
Space # 2 Futurology
Eco-design, new materials, circular economy, connected
products, and more: the Futurology space will examine the theme of
techno-responsibility through the filter of the future, predicting the
innovations that will gradually shape tomorrow’s optical and eyewear
industry.
Space #3 Trends Forum
In keeping with its
DNA, the Trends Forum will highlight the trends and new developments of 2020
that will determine the immediate future. It will also showcase the ways in
which the industry has already begun to take action for a more committed
long-term future, using design to further our environment and our society.
Space #4 SILMO d’Or
Once again this year, the SILMO d’Or will reward creativity
and innovation, key factors for a successful future in our profession.
Space
# 5 Meilleurs Ouvriers de France (MOF)
Representatives of the innovative dynamic of the optical field
in their own right, the “Meilleurs Ouvriers de France” are making their début
at SILMO Next. The heirs to a unique legacy and expertise, they are well
qualified to provide opticians with the keys of their future development.
And, last but not least, AGORA is a place for expression,
discussion, and shared experiences that enables all the professionals of the
industry to create new synergies and compare their points of view on the future
of their jobs, products and distribution to better understand this ambitious
future: one that combines technical achievement and innovation with the
protection of the environment and human rights.
Éric Lenoir, Director of SILMO Paris: “The protection of exhibitors, visitors and all our teams
is central to us: we are considering all the possibilities and are ready to
assume 100% responsibility for any risks. But most of all, we
wish to reassure optical and eyewear professionals that we are making every
effort – as we do every year – to prepare a trade fair at the cutting edge of
innovation and inspiration to lead the community through the developments
underway in the industry and in the business. After nine months deprived of
professional encounters, without seeing each other ‘in real life’, we will be
even more thrilled to see you again (safely, of course!) to celebrate the
creativity, conviviality and expertise of our entire field. We are resolutely
optimistic, committed and supportive: we are convinced the the future is at
SILMO and that SILMO is the future!
June-July issue of Optik Magazine
features IMAGINEM, which highlights advice from Eye Styling Expert Wendy
Buchanan, R.O.
Sunglasses can accelerate a client’s
total image from 0 to 100 in less than 3 seconds! Wendy explains how to look
toward styling your peeps with shades that are “swoon worthy”. Check out the
plethora of options for this season.
The art of sun wear styling is
knowing your client’s Spec Style and the current trends in sunglasses that will
have them swooning. What trends match the Spec Styles? Here’s a glimpse into
the trends and who will wear what.
The Subtle Sophisticate™
style
will love the “Cat Eye with a Twist,” a classic vintage remake in a colour
matched perfectly with their handbag for the season.
The Daring Dramatic™ style
will LOVE the “Futuristic IT Accessory” for summer in the oversized metal and
plastics with elements of boldness and strong horizontal lines.
Inspired Artist™ will
LOVE all of the trendy “Rainbow Tints” with each person giving off attitude and
elements of their personality in the “Double Bridge Remakes” and “Oval Cat
Eyes.”
The Natural™ LOVES
tortoise shell and can mix it up this season with the modern “Brow Bar” and
“Narrow Aviator” with gold accents.
Elegant Charmer™ woman
LOVES the opulence of the high fashion “Slim Oversized Square” that requires
only lipstick and furnishes their look with instant glam. Men love the
stand-alone statement wearing the “Double Bridge Angled Aviator”.
Find out which other trend cannot go unnoticed and that will help people feel happy and energized this summer here!
Vision Expo announces that attendee
registration for Vision Expo
West 2020, taking
place Sept. 23–26 in Las Vegas at the Sands Expo Convention Center, opens
today, Thursday, June 11, 2020 under the banner of ONE Vision – ONE Focus – ONE
Future. Additionally, co-owners of the Show, The Vision Council and Reed
Exhibitions, have released information regarding plans for health and safety
policies at the Show, including Reed Exhibitions’ creation of a Health &
Safety Task Force to develop and implement policies and best practices around
COVID-19 response and prevention.
The goal of the Health & Safety Task Force is to
organize Vision Expo West in line with guidance from public health officials,
including the Centers for Disease Control and Prevention (CDC), World Health
Organization (WHO), state and local governments and the protocols put in place
by venue partners. The Health & Safety Task Force will continually update
and adjust the policies and best practices to be implemented at Vision Expo
West as more information and guidance becomes available from Las Vegas
government and public health officials. At this time, the Health & Safety
Task Force is focused on five operational pillars:
Show layout and logistics, including floorplans and recommended booth guidelines
Physical distancing, including capacity and flow of people
Health screening and medical response
Cleaning, sanitization and personal protective equipment
Conference, special events and talent handling
“The safety and wellbeing of everyone in attendance at
Vision Expo West is our top priority. With that in mind, we are committed to
providing ongoing communication regarding the health and safety protocols that
will be implemented at the Show,” said Fran Pennella, Vision Expo event vice
president at Reed Exhibitions. “We are monitoring the Las Vegas reopening
rollout very closely and will develop and update our protocols as needed over
the coming weeks. We will communicate regularly with all our attendees and
exhibitors so that we can bring the vision community together again under the
best possible circumstances.”
“Following a period of disruption and unprecedented
challenges for the industry, it is more important than ever to bring the
community together for an inspiring weekend of connection, learning, and doing
business. To that end, we are organizing the show around the concept of ONE Vision
– ONE Focus – ONE Future. Vision Expo West is where the optical industry will
unite and get back to business,” said Mitch Barkley, Vice President of Trade
Shows and Meetings at The Vision Council. “We are pleased to share that we have
had an overwhelmingly positive response from exhibitors so far, with a majority
of our Vision Expo East exhibitors onboard, as well as several exhibitors
participating in Vision Expo West for the first time. Additionally, we look
forward to sharing details in the coming weeks on the new and exclusive content
originally planned for Vision Expo East 2020 that will be showcased at Vision
Expo West 2020.”
Additionally, The Venetian Resort and Sands Expo
Convention Center have developed extensive protocols for cleaning, health and
safety. The “Venetian Clean” Commitment was developed with information provided
by the Southern Nevada Health District (SNHD), CDC and WHO as well as
additional guidelines and procedures for sanitation and cleaning, with an
emphasis on the prevention of virus transmission.
To further supplement the extensive guidelines and
procedures that The Venetian Resort and Sands Expo Convention Center have in
place, the Vision Expo Health & Safety Task Force is considering additional
protocols like a ‘no handshake’ policy and non-invasive entry screening. Final
protocols will be announced closer to Vision Expo West in accordance with the
latest public health guidelines and government recommendations.
The American Academy of Optometry Foundation (AAOF) announces the
recipient of the Joe and Janet Barr Early Career Cornea and Contact Lens
Research Award.
Sidra Sarwat
Sidra Sarwat is a first-year Ph.D. candidate at the School of Optometry
and Vision Science, University of New South Wales. Her research project
entitled, “In Vivo Labelling and Bioimaging of the Tear Film Using Silicon
Quantum Dots,” was chosen out of the six applicants who applied for the award.
Sidra presented an impressive resume of experience in clinical research,
volunteer service and lecture presentation.
The award provides a first- or second-year M.S. or Ph.D. vision science
or physiological optics student with a $2,000 research project seed fund in the
area of cornea/ocular surface or contact lenses.
Sidra will be honored at the AAOF’s Annual Celebration Luncheon on
Saturday, October 10, 2020 at Academy 2020 in Nashville, TN.
CAO launches a national awareness campaign highlighting the importance of regular eye exams for children and the rising prevalence of early onset myopia.
Discover how prioritizing pediatric eye care drives generational practice growth and builds lasting patient loyalty. Expert practice-building insights by Dr. Diana M. Monea.
Dr. Brianna Rhue joins Eye on the Industry for a lively discussion about AI, practice technology, patient experience, leadership and the business of optometry.
CAO launches a national awareness campaign highlighting the importance of regular eye exams for children and the rising prevalence of early onset myopia.
Discover how prioritizing pediatric eye care drives generational practice growth and builds lasting patient loyalty. Expert practice-building insights by Dr. Diana M. Monea.
Dr. Brianna Rhue joins Eye on the Industry for a lively discussion about AI, practice technology, patient experience, leadership and the business of optometry.
CAO launches a national awareness campaign highlighting the importance of regular eye exams for children and the rising prevalence of early onset myopia.
Discover how prioritizing pediatric eye care drives generational practice growth and builds lasting patient loyalty. Expert practice-building insights by Dr. Diana M. Monea.
Dr. Brianna Rhue joins Eye on the Industry for a lively discussion about AI, practice technology, patient experience, leadership and the business of optometry.
CAO launches a national awareness campaign highlighting the importance of regular eye exams for children and the rising prevalence of early onset myopia.
Discover how prioritizing pediatric eye care drives generational practice growth and builds lasting patient loyalty. Expert practice-building insights by Dr. Diana M. Monea.
Dr. Brianna Rhue joins Eye on the Industry for a lively discussion about AI, practice technology, patient experience, leadership and the business of optometry.
