The internationally experienced strategist Sylvia Jensch has taken over the position of Chief Sales and Marketing Officer at the Berlin eyewear manufacturer ic! berlin. She is responsible for the management of all marketing and sales activities worldwide.
Sylvia Jensch has undertaken the areas of marketing and sales worldwide
since May 1. “I joined the company to give the brand-new impetus. Together
with a very talented and committed team, we want to continue to push the
successful internationalization of ic! Berlin,” says Sylvia Jensch.
Sylvia
Jensch is an internationally experienced expert for prestige brands. In her
marketing career, she has held various positions within the WELLA Group, and
later with Procter & Gamble. Sixteen years ago, the German-British moved to
the European market leader for hotel cosmetics, ADA Cosmetics International. As
CMO/ CSO, she successfully repositioned the company in the market as an
innovation and sustainability expert and accompanied the post-merger
integration of Pacific Direct Ltd. into the ADA Group from the London office.
Jörg Reinhold, CEO of ic! berlin, emphasizes: “I
am very pleased that we were able to bring Sylvia to Berlin. I highly
appreciate her curiosity, speed and extensive experience. Unconventional,
clear, lively, Berlin. We’re a good match.”
Vintage-inspired
with a contemporary twist, these HUGO HG 1093 men’s optical frames are crafted
with an acetate front in a distinctive drop-shape silhouette and finished with
a coloured HUGO line across the metal temple for an urban look. Adjustable
end-tips provide added comfort. Offered in varying tones including black, gray,
Havana and dark Havana.
With myopia projected to impact 50% of the world’s population by 2050, CooperVision Canada has partnered with Canadian Health & Family to promote awareness of childhood myopia through an educational segment available to stream online at www.healthandfamily.ca/MyopiaEpidemic.
The segment—which originally aired on television
networks CTV and HGTV, and again last month on CTV Toronto and CTV
Montreal—features Debbie Jones, BSc, FCOptom, FAAO, clinical professor at the
University of Waterloo and clinical scientist at the Centre for Ocular Research
& Education (CORE). Dr. Jones has been studying the effectiveness of the
FDA-approved CooperVision MiSight®
1 day lens which has been shown to slow the progression of myopia
in children by 59%. She was also involved in a study that examined myopia
prevalence locally in Waterloo, Ontario and the surrounding area that revealed
that 35% of study participants were living with uncorrected myopia.
“At CooperVision, our goal is to elevate the standard
of care such that no case of paediatric myopiagoes untreated,” said Alexandra
Donkin, General Manager for CooperVision Canada. “Our partnership with Canadian
Health & Family on this educational segment is one part of our work to get
there. Parents, pediatricians, teachers and everyone in the life of a child
need to be aware of the myopia epidemic and its impact. Only through awareness
of the issue can a resolution towards slowing the progression be achieved.”
The segment also features the story of a young MiSight® 1 day clinical
study participant, who shared how the freedom offered by contact lenses is a
benefit for her active lifestyle, and a word from Joshua C. Smith, OD, past
president of the Ontario Association of Optometrists, who emphasized the impact
that time spent outdoors can have on reducing a child’s risk for developing
myopia.
In addition to the television broadcast and online streaming,
CooperVision has planned a digital advertising campaign featuring the segment,
which will run in targeted markets through October.
Essilor Vision Foundation Canada (EVFC) has
partnered with Essilor Canada to donate
10,000 goggles and protective glasses and 20,000 face shields in support of the
efforts of frontline healthcare workers in Canada. This equipment will help keep
frontline workers safe while they care for their patients and battle the
ongoing pandemic. This donation is part of Essilor’s broader activities to
support our communities through these difficult times.
The federal government as well as 19 hospitals
and healthcare organizations throughout Canada have received the equipment. As
the response to the COVID-19 pandemic has evolved, so too have the protocols
and practices for personal protective equipment (PPE), with a growing focus on
eye protection. EVFC encourages everyone to take the necessary steps to ensure
their safety and the safety of those around them.
“As a responsible organization, we remain
committed to working with stakeholders to support efforts to battle this
pandemic,” says Christophe Perreault, President of Essilor Canada and chair of EVFC. “During
these unprecedented times, we have created assistance programs and training
initiatives to help our partners within the industry cope and recover. We’ve
also provided prescription eye protection to those treating patients and
provided essential services through our national network of laboratories.”
“Essilor Vision Foundation Canada wished to help our country
through this pandemic with what it does best, protect, correct and enhance the
vision, and thus the lives of Canadians,” says Simon
Robert, Executive director of Essilor Vision
Foundation Canada.
During
National AccessAbility Week (May 31-June 6), the CNIB Foundation launched the
organization’s tactile branding project, a new aspect of the brand that’s not
designed to be seen.
“It
makes perfect sense for the CNIB Foundation to have a tactile brand; I think
it’s an original idea,” says Christine Malec, Participant, CNIB
Foundation.
The
tactile brand was a part of a collaboration between members of the community
with sight loss and Zerotrillion, a global creative agency, with the idea of
making the brand itself more inclusive. Together, they explored what the CNIB
Foundation represents – empowerment, inclusiveness, innovation, passion,
collaboration, and integrity – and created a brand that tells a story that you
can feel, touch and engage with.
“Inclusive
design is as much about the process as it is the product,” said Adam Fierman,
Creative Director, Zerotrillion. “This branding wasn’t created for the CNIB
Foundation; it was created by members of the community it serves – Canadians
impacted by blindness. Their diverse stories and experiences drove the design
and led to a result that is personal and deeply meaningful. We are so proud to
have participated in this process and we are truly touched by how much it means
to the CNIB Foundation and to everyone who feels the brand.”
The
timing of this launch is intentional. In a world moving very quickly towards
‘contactless’ everything, the CNIB Foundation believes this is the right time
to ensure the world does not forget the importance of inclusive design and that
some members of the community must still navigate the world through touch.
“There
are already far too many examples of the challenges that many ‘contactless’
measures have had on people who are blind or partially sighted,” said
Suzanne Decary-van den Broek, Executive Director, CNIB Foundation Ontario South
(GTA). “For example, grocery stores and pharmacies have printed signs and
floor stickers to help ensure physical distancing measures are met. These
measures are inaccessible for someone with sight loss and, in fact, have placed
many people in dangerous and degrading situations.”
As we
move to a more contactless way of living, society could inadvertently rebuild
barriers the CNIB Foundation and the people it serves have spent more than 100
years tearing down. Now is the time to ensure Canadians are aware of the
importance of the tactile experience for their neighbours, family members and
colleagues who are blind or partially sighted.
The
concept became reality at the CNIB Toronto Community Hub, which was designed to
be a welcoming, fully accessible, inclusive space for participants to access
innovative programs (e.g. career support, tech training, book
clubs, youth groups) in a community setting.
CAO launches a national awareness campaign highlighting the importance of regular eye exams for children and the rising prevalence of early onset myopia.
Discover how prioritizing pediatric eye care drives generational practice growth and builds lasting patient loyalty. Expert practice-building insights by Dr. Diana M. Monea.
Dr. Brianna Rhue joins Eye on the Industry for a lively discussion about AI, practice technology, patient experience, leadership and the business of optometry.
CAO launches a national awareness campaign highlighting the importance of regular eye exams for children and the rising prevalence of early onset myopia.
Discover how prioritizing pediatric eye care drives generational practice growth and builds lasting patient loyalty. Expert practice-building insights by Dr. Diana M. Monea.
Dr. Brianna Rhue joins Eye on the Industry for a lively discussion about AI, practice technology, patient experience, leadership and the business of optometry.
CAO launches a national awareness campaign highlighting the importance of regular eye exams for children and the rising prevalence of early onset myopia.
Discover how prioritizing pediatric eye care drives generational practice growth and builds lasting patient loyalty. Expert practice-building insights by Dr. Diana M. Monea.
Dr. Brianna Rhue joins Eye on the Industry for a lively discussion about AI, practice technology, patient experience, leadership and the business of optometry.
CAO launches a national awareness campaign highlighting the importance of regular eye exams for children and the rising prevalence of early onset myopia.
Discover how prioritizing pediatric eye care drives generational practice growth and builds lasting patient loyalty. Expert practice-building insights by Dr. Diana M. Monea.
Dr. Brianna Rhue joins Eye on the Industry for a lively discussion about AI, practice technology, patient experience, leadership and the business of optometry.
