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SILMO PARIS 2019, the Pre-program

The 2019 edition of SILMO PARIS promises to be a dynamic one, with very active sales (92% of objectives are already reached with 5 months to go before the trade fair opening) and the activity programme is as rich as ever. A detailed overview.

SILMO NEXT

This futurology space remains the central prospective optical hub at the heart of the trade fair, with theme lectures, innovative business corners, and a discussion space where visitors may better encounter and understand what is going to transform the optical and eyewear industry, products and distribution services.

For this edition, the concept of anticipation takes on a whole new meaning with a world premiere of the Silmo HACKATHON!

For 24 hours non-stop, five international multidisciplinary teams of five people each are invited to imagine tomorrow’s retail world. Open to professionals of vision, distribution, merchandising, design, social sciences, marketing and production – from the optical industry or elsewhere – this collaborative event should provide stimulating answers to the changes underway.

SILMO D’OR AWARDS

The SILMO D’OR awards have been recognising the best in creation and innovation since 1994. These now very eagerly-awaited awards – and the ceremony held for them in an emblematic location of the French capital – are celebrating their 25th anniversary.

SILMO ACADEMY

SILMO ACADEMY will be held on Sunday, September 29, 2019 on the theme of “refraction”, for which the full program of lectures and speakers will be specified at a later date. For the fourth consecutive year, the Silmo Academy Scientific Council will award a grant of €10,000 to an optical vision scientific research project. The competition is open to all researchers and research teams who wish to apply, following a selection process.

SILMO M@TCH

This multi-purpose app is a source of networking and information to optimise your SILMO experience. It allows you to schedule meetings, discover innovations and new products, search according to special criteria, receive personalised suggestions, discuss various subjects with professionals, and so on.

Click HERE for the full press release.

NEI Finds No Evidence Calcium Increases AMD Risk

Taking calcium supplements or eating a diet rich in high-calcium foods such as milk, cheese and kale is not linked to an increased risk to age-related macular degeneration, said scientists from the National Eye Institute in the U.S. in the March issue of JAMA Ophthalmology.

This finding was consistent with a 2014 report in the British Journal of Nutrition that found a high calcium diet had either no risk or a protective effect against AMD, but contradicts a 2015 JAMA Ophthalmology study on self-reported calcium supplementation in elderly patients that found calcium consumption was associated with a higher AMD risk.

“Although the findings suggest that high calcium intake may be protective, the jury is still out on whether people should alter their calcium intake to prevent the onset or progression of AMD,” said, Emily Chew, the study’s lead investigator.

“These latest findings provide no evidence that there is a need to change the management of calcium intake for individuals who are already taking calcium for other medical indications.”

This study used data from the landmark AREDS (Age-Related Eye Disease Study), which followed patients over a period of 10 years, looking specifically at self-reported calcium intake of 4,751 participants.

The study found that participants with the highest intake of calcium had a lower risk of getting to late-stage AMD.

While an association was found between calcium and AMD, researchers said there could be other factors involved, including that people who took calcium supplements may be more conscientious about eating healthy or taking their prescribed medications, which are also associated with lower AMD risk.

More research is needed to determine if calcium does provide a protective effect against AMD, Chew said.

Read more: https://www.nei.nih.gov/content/nih-study-finds-no-evidence-calcium-increases-risk-amd

Superior Sport Performance

Designed for endurance, Outline is the embodiment of Julbo’s expertise in technical excellence and style. With a superb wraparound shape and available with Reactiv photochromic lenses, Outline sunglasses offer perfect vision and can be fitted with prescription lenses. Adjustable temples designed to fit snugly under a helmet and the adjustable nose piece ensures a flawless grip. The glasses feature exceptional venting for maximum comfort.

Distributed by Lanctôt: www.rlanctot.com

Optik EyeStyle Vancouver to Showcase Premium Designer Eyewear in June

#optikEyeStyle Tour

Over 30 distinguished independent frame collections are lined up for the Optik EyeStyle Showcase in Vancouver June 4th.  Vancouver will host the inaugural #EyeStyle Showcase tour on Tuesday, June 4th from 5 pm to 9 pm. 

Doors will open at 5 PM for independent frame buyers and optical store/practice owners.  Many of the vendors have made show specials available to add to the excitement.  Admission is $25, which includes beverages and light fare through the event. Admission tickets are still available

Host Sheena Taff, Optik Optical & Fashion Editor, is eager to welcome fellow eyewear enthusiasts. “We have a modern venue and a fantastic array of premium independent eyewear collections for attendees to view and learn about. Above all it is an opportunity for local independent eyecare professionals to network with peers and industry representatives in a relaxed environment.”

The tour will continue in Toronto on August 22nd and Montreal September 5th.  

For more information and to see the full list of Frame collections available at the show, visit the #OptikEyeStyle home page on the web.

Carrera Official Partner of Gumball 3000

This year, kicking off from Mykonos for a 3000-mile road trip to Ibiza, the Gumball 3000 Rally will mix top celebrities, influencers and crazy supercars owners to enjoy together a full week of terrific experiences and challenges.

Started in 1999, the Gumball 3000 Rally is an annual luxury automotive road trip taking place every year and travelling a different 3000-mile route. Drive through capital cities in front of hundreds of thousands of fans and photographers as Gumball shuts down famous landmarks in each city where spectacular static car displays are hosted and documented by the world’s press.

All these Gumball 3000 ingredients are close to the spirit of Carrera: a perfect mix of daring attitude, fashion forward style and speed to bring a step ahead the brand’s #driveyourstory communication platform.

This year, the Carrera Driving Team will run the engine of a very special Alfa Romeo Supercar in Mykonos and reach Athens together with the other 120 participant cars, where the rally continues travelling across Tessaloniki, Porto Montenegro, Venice, Monaco, Barcelona and finally Ibiza.

Gumball 3000 Founder and CEO, Maximillion Cooper says of the partnership “I am absolutely delighted to be able to partner with Carrera on our 21st Birthday Rally. My first pair of special sunglasses was Carrera, and to have them be part of my vision is a dream come true. We fully embrace their ethos and excited to be part of their #driveyourstory campaign. The last two decades have provided countless stories and adventures for drivers and spectators alike and this year will be no different.”

Source: Safilo

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