Marcolin Group announces the renewal of the licensing agreement for the
design, manufacturing, and worldwide distribution of sunglasses and eyeglasses
for Harley-Davidson Motor Company.
The agreement for Marcolin Group to produce Harley-Davidson branded
eyewear for men, women and kids has been extended through December 31, 2021.
Marcolin Group remains committed to faithfully
incorporating the Harley-Davidson brand’s heritage into every frame produced
with subtle callouts to those same handcrafted parts that make Harley-Davidson
motorcycles an enduring fixture on the world’s highways.
As
National Sunglasses Day approaches, The Vision Council encourages the optical
industry to utilize all social media platforms and the official hashtags, #SunglassSelfie and #NationalSunglassesDay,
to spread the message of the importance of ultraviolet (UV) eye protection to
consumers.
By using
the hashtags #SunglassSelfie
and #NationalSunglassesDay
on your posts, consumers can easily find, follow and contribute to the greater
conversation on UV eye health, while simultaneously drawing attention to your
brand’s visibility online. Be sure to encourage your followers to get involved
and share their own post with the hashtags.
With
more than 55 years of experience in the premium eyewear segment—including over
25 years in the sports eyewear category—Silhouette International is extending
its corporate strategy by developing its own sports performance collection. The
company’s technological expertise and chic design has produced many accolades
and awards for its adidas-branded sports eyewear.
Now
Silhouette International will design and make high-performance sports eyewear
at its company headquarters in Linz. Frame and filter technology are being
developed, producing a new premium sports eyewear collection.
The Vision Council announces their
National Sunglasses Day campaign won Gold in the 2019 Bulldog PR Awards Best
Viral Campaign category.
The Bulldog PR Awards recognize
outstanding public relations and communications campaigns from the previous
year through 40 categories, each highlighting a unique topic. The Best Viral
Campaign category spotlights a sensational campaign that had an incredible
impact on consumers, and the measurable results of that campaign.
“We’re so excited to receive Gold in the
Bulldog PR Awards for our National Sunglasses Day campaign,” said Maureen
Beddis, The Vision Council’s vice president of marketing and communications.
“Winning this award is testament to the hard work our team and the optical
industry at large has put into making this celebratory day something consumers
are excited to participate in. It’s a wonderful opportunity to spread important
ultraviolet protection messaging in a fun way, and highlight the great
sunglasses and lenses offered by our members. We look forward to another
successful National Sunglasses Day this June.”
National Sunglasses Day takes place
annually on June 27, and last year’s campaign efforts resulted in more than 1
billion online, broadcast and social media impressions.
Etnia Barcelona has announced a partnership with Linebacker Von Miller of the NFL’s Denver Broncos and his charitable foundation, Von’s Vision. With support from its own foundation, Etnia Barcelona is set to become the exclusive provider of fashionable frames
for Von’s Vision Centers.
The newest program of Miller’s foundation, Von’s Vision Centers allow in-need students to receive vision care on an ongoing basis without the burden of transportation. These new centers are a customized optical center kiosk, located at select Boys & Girls Club facilities in Metro Denver and soon-to-be Texas A&M University, that hold fashionable eyewear
and accessories, creating a unique and exciting optical center on wheels.
Volunteer medical providers, provided through Hero Practice Services, will use portable equipment to conduct onsite eye exams and the children and young adults will “shop” for fashionable eyewear, provided by Etnia Barcelona Foundation. Once ready, their fulfilled glasses with lenses will be delivered back to the participating Von’s Vision Center
location for a reveal day.
As a
part of their contribution the Etnia Barcelona Foundation has recently donated
over 3,000 frames with its anticipation for the Von’s Vision Center to serve a
minimum of 600 children this year alone.
Lacoste names Adrien Brody as global eyewear ambassador, reuniting after the 2012 Unconventional Chic campaign and spotlighting a new geometric sunglass style.
Lacoste names Adrien Brody as global eyewear ambassador, reuniting after the 2012 Unconventional Chic campaign and spotlighting a new geometric sunglass style.
Lacoste names Adrien Brody as global eyewear ambassador, reuniting after the 2012 Unconventional Chic campaign and spotlighting a new geometric sunglass style.
Lacoste names Adrien Brody as global eyewear ambassador, reuniting after the 2012 Unconventional Chic campaign and spotlighting a new geometric sunglass style.
