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New Paper Equips ECPs with Evidence-Based Information to Help Manage Myopia

A new literature analysis published in Ophthalmic & Physiological Optics, the peer-reviewed journal of The College of Optometrists, gives eye care practitioners (ECPs) a comprehensive analysis of evidence-based information needed to help manage myopia.

Written by Dr. Mark Bullimore and Dr. Kathryn Richdale, “Myopia Control 2020: Where are we and where are we heading?” presents a range of critically evaluated safety and efficacy considerations for behavioral, optical and pharmaceutical myopia management pathways. The paper is available via open access.

The authors note the paper seeks to present a snapshot of the rapid evolution of the field, addressing multiple questions that ECPs may have. These include not only who to manage, but also relative strengths of various methodologies and when to modify or stop care. The review also discusses potential future avenues for myopia management, including a continuum of care starting with the delay of onset followed by individual or combination therapies to slow myopia progression.

“Management of an individual child should be underpinned by the evidence-based literature and clinicians must stay alert for ongoing myopia research. [This] will undoubtedly result in the evolution of the standard of care for the myopic and pre-myopic child,” write Bullimore and Richdale.

The review supports a call for ophthalmology and optometry to determine a collaborative framework and referral patterns in the interest of prevention, education, and proactively addressing associated pathology. This includes working with the pediatrics and school communities to reach a broad population with high impact.

The paper was supported by an educational grant from CooperVision.

Click HERE for the full press release.

Safilo Hosts Live Social Media Webinar in Partnership with Marketing 4ECPS

Safilo has partnered with marketing4ecps to provide its customers in the United States and Canada with a live webinar, today, Wednesday, May 20th at 4:00pm EST, entitled Build a Strong Social Media Presence in a Post COVID-19 Market. Hosted by Robin Brush, Safilo North America’s director of education, the one-hour webinar will include speakers from marketing 4ecps, Kevin Wilhelm and Jill Nowak, as well as Tyler Kemp of POD Marketing. The Webex is designed to provide fundamental strategies to help build a strong online presence in order to increase product demand and drive foot traffic to brick and mortar locations, which is needed today more than ever, due to Covid-19.

Contact your Safilo sales representative to sign up and for additional supporting materials from marketing 4ecps.

Click HERE for the press release.

neubau eyewear Sets Its Sight on Sustainability

Understanding that sustainability has become as important as style, neubau eyewear is
launching its first ever 100% bio-based optical line, using the innovative material natural3D. Frames with this material will be produced by 3D printers, which allows any excess to be reused.

The temples contain an integrated titanium needle, making them easily adjustable. BILL (unisex) is available in Deep Ocean Matte/Graphite, Olive Matte/Gold, Concrete Matte/Graphite or Black Coal/Graphite.

Distributed by COS: canadianoptical.com

Health Canada Approves New CooperVision Biofinity Toric Multifocal Contact Lenses

Health Canada has granted CooperVision approval for its new Biofinity® toric multifocal contact lenses.

The product combines the proven optical designs of CooperVision’s Biofinity® toric and Biofinity® multifocal to provide patients with both astigmatism and presbyopia vision correction. The company plans to make the lenses available to Canadian eye care professionals later this year. 

“Biofinity® toric multifocal extends the reliable performance of our Biofinity® toric lenses to presbyopic patients,” said Michele Andrews, OD, Senior Director, Professional and Academic Affairs, North America, CooperVision. “Canadian eye care professionals will soon have an easy-to-fit, familiar lens design they can count on to keep current toric wearers satisfied in contact lenses for longer, and provide new astigmatic wearers an alternative to reading glasses. It’s a win-win for practitioners and their patients.”

Lens parameters and other details will be made public in the coming months.

Click HERE for the full press release.

Spec Styles for Every Personality

April-May issue of Optik Magazine introduces a new feature called IMAGINEM, which highlights advice from Eye Styling Expert Wendy Buchanan, R.O.

Twenty-five years ago, Wendy was bored with the repetition of fitting the same frames over and over and had decided to exit the optical world and trained to be an Image Consultant. She started a small consulting business styling wardrobes of clothing to match personality but realized that once the client’s clothing style was put together, their eyeglasses were all wrong for their new wardrobe and their new look.

Listening to her client’s advice, she started to include Eyewear Styling as part of her Image Consulting services. She shifted her business focus from styling wardrobes to styling “wardrobes of eyewear” and created a mobile eyewear boutique.

Wendy created five “Spec Styles” that include clothing style, hairstyles, personality traits and eyewear choices. There are five Spec Style personalities, and clients will be dominant in at least two — and often three — depending on the style of clothes, fabrics, profession and unique casual wardrobe. Each Spec Style prefers a different look in their eyewear.

“Uncovering your client’s individual style in your retail environment may be as simple as observing the garments they are wearing when they arrive at your dispensary. You can visually assess and note to yourself some details of their clothing style”, said Wendy.

What is the first impression?

1. A strong look with sharp angles and colours.

2. A neat, tailored look with matching belts and shoes.

3. An eclectic look with a mix of new and vintage garments.

4. A relaxed look with comfortable ankle boots.

5. A soft look with shiny fabrics or in luxurious cashmere.

Wendy’s advice: As you style your next client:

• Pay attention to their clothing style and make a mental note of designs and lines.

• Check out the shapes, colours and styles of the accessories they are wearing: jewellery, handbags and shoes.

• Ask more questions about their fashion preferences and recommend multiple frames!

Want to find out more? Click HERE to check out Wendy’s five Spec Styles and find out how to be Spectacular & Successful in all you do!

You can learn more about Wendy’s image and eyestyling program for optical fashionistas at www.specstyling.com.

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