The Vision Council’s National Sunglasses Day Campaign Wins Gold in Bulldog PR Awards
The Vision Council announces their National Sunglasses Day campaign won Gold in the 2019 Bulldog PR Awards Best Viral Campaign category.
The Bulldog PR Awards recognize outstanding public relations and communications campaigns from the previous year through 40 categories, each highlighting a unique topic. The Best Viral Campaign category spotlights a sensational campaign that had an incredible impact on consumers, and the measurable results of that campaign.
“We’re so excited to receive Gold in the Bulldog PR Awards for our National Sunglasses Day campaign,” said Maureen Beddis, The Vision Council’s vice president of marketing and communications. “Winning this award is testament to the hard work our team and the optical industry at large has put into making this celebratory day something consumers are excited to participate in. It’s a wonderful opportunity to spread important ultraviolet protection messaging in a fun way, and highlight the great sunglasses and lenses offered by our members. We look forward to another successful National Sunglasses Day this June.”
National Sunglasses Day takes place annually on June 27, and last year’s campaign efforts resulted in more than 1 billion online, broadcast and social media impressions.
Source: The Vision Council