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Peter McKee Community Food Centre

Community Vision: The Groceries and Glasses Initiative

In the heart of New Brunswick, a unique collaboration between an optician and a food bank is lighting the path for a brighter, more inclusive future for community health and well-being. This initiative, known as the Groceries and Glasses Program, has become a beacon of hope for those in need, blending essential vision care with vital food support. Here’s a closer look at this transformative program and how it’s changing lives.

Bridging Vision and Necessity

In July 2014, Pierre Landry, a New Brunswick licensed optician, launched Personal Opticians Inc., embarking on a mission to provide mobile, personalized vision care primarily to seniors. Despite the innovative approach, Landry quickly identified a gap in service fulfillment, particularly when optometrist visits resulted in purchases elsewhere.

This realization led to a groundbreaking partnership with the Peter McKee Community Centre (PMCC) in Moncton, where, starting August 10, 2016, prescription eyewear became available for those in need, with no participation fees attached.

Eliminating Barriers to Eye Care

The partnership aimed to address the financial barriers that often prevent individuals from following through with essential eye care services or correction devices. By waiving eyewear fees and covering eye exam participation fees, over 400 New Brunswick Social Development clients have received free eye exams and glasses since April 2017. This initiative received a significant boost on April 1, 2023, when New Brunswick eradicated vision care participation fees, further ensuring that no individual is left behind due to financial constraints.

Expanding the Horizon

Recognizing that not everyone qualifies for social development optical coverage, the program introduced a monthly draw for free eye exams and glasses for uninsured individuals. This expansion reflects a deep understanding of community needs and a commitment to addressing them creatively and compassionately.

A Clinic Built on Generosity

The initiative’s success prompted the establishment of a clinic within the PMCC, supported by donated equipment and the expertise of Dr. Ed Doherty, a retired ophthalmologist. This clinic not only signifies the power of community collaboration but also highlights the importance of volunteerism in enhancing public health services.

Joining Hands with Visionaries

The program’s impact is magnified by the support of various organizations and individuals, including the Riverview Lions Club and the ONESIGHT EssilorLuxottica Foundation. Their contributions, ranging from donated frames to prescription lenses, underscore the collective effort required to make a tangible difference in people’s lives.

A Call to Action

The Groceries and Glasses Program is more than just an initiative; it’s a testament to the impact of combining resources, expertise, and compassion to address complex community needs. It serves as an inspiring model for opticians and community organizations nationwide, demonstrating the profound difference that can be made when we work together to remove barriers to essential services.

Pierre Landry’s vision, supported by Dr. Doherty’s dedication and the generosity of community partners, embodies the spirit of service and the power of community-led health initiatives. As this program continues to flourish, it invites others to consider how they, too, can contribute to a world where everyone has access to the care they need, regardless of their financial situation.

Groceries and Glasses Program in Moncton, NB
Left to Right: Christine Taylor, Dr. Ed Doherty, Pierre Landry, RO*

If you’re inspired by the Groceries and Glasses Program and wish to learn more or contribute to its expansion, please contact Mr. Landry at pierre@personalopticians.com for further details or visit www.personalopticians.com.

Together, we can ensure that vision care is within everyone’s reach, one community at a time.

*Left – Christine Taylor is the General Manager at the Peter McKee Community Centre, the largest food bank in New Brunswick and home to a teaching kitchen, thrift store, community boardroom and garden and of course, our eye clinic.

Seated – Dr Ed Doherty, M.D. Ophthalmologist, is retired Minister Govt. of New Brunswick, Minister Service NB, Aboriginal Affairs, Social Economic Inclusion, Poverty.

Right – Pierre Landry, RO is a Licensed Dispensing Optician retired from teaching optical dispensing at the Collège Communautaire du Nouveau Brunswick and owner of Personal Opticians Inc, providing prescription eyewear services at the Peter McKee Community Centre. 

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