Blog - Page 508 of 908

March 4, 2019February 27, 2019

New ZEISS Ordering Platform Supports Launch of New Product Lines

Carl Zeiss Vision Canada announced the launch of a new online lens ordering platform for eye care professionals providing an enhanced portfolio of Finished Single Vision (FSV) lenses and lens cleaning solutions.

The new ordering website is available immediately and Canadian ECPs are invited to set up an online ordering account at stocklenses.zeiss.ca.

The new site will provide a full range of lens materials with premium coatings including ZEISS DuraVision BlueProtect UV and ZEISS PhotoFusion. All ZEISS FSV lenses provide UV protection up to 400 nm.

The company is also offering an FSV and Edge program for accounts that do not have in-house edging capabilities. For a small add-on fee, ZEISS labs in Toronto and Montreal will edge ZEISS FSV lenses for customers.

In addition to the new FSV lenses, new ZEISS Lens Wipes, formulated for all optical lenses, including glasses, camera lenses and scopes, will also be available through the new online ordering platform. The company is offering a special display case with starter kit orders for a limited period.

For more information on the new service, ZEISS FSV and ZEISS Lens Wipes, contact ZEISS at:

1-800-268-6489 or sales.vision.ca@zeiss.com.

To read the full press release on the Finished Single Vision (FSV) lens portfolio, click HERE.

Click HERE to read the full press release on Lens Cleaning Solutions.

March 1, 2019February 27, 2019

Carrera Hits the Race Track and Presents the New Ad Campaign

Carrera launches the new SS19 communications campaign and collection at an exclusive event held directly on the race track.

The Safety Center in Vairano will host one of the most thrilling events of the season, featuring Carmen Jorda, F1 driver and face of the new Carrera campaign.

Guests will enjoy a full day at the circuit: not only will they have the chance to check out all the new Carrera products, they will also get a taste of the thrill of racing with the new Alfa Romeo range, main partner of the event.

Carmen Jorda is one of the faces of the new Spring/Summer 2019 CARRERA ad campaign: in both adv and videos, Carmen wears the Flag collection sunglasses with the iconic C front Carrera 1021/S, the fabulous and unconventional Flag “Lab” sun style Carrera Facer and the Signature optical frame Carrera 174, a classic but daring shape with the distinctive tank hinge.

Click HERE for the full press release.

February 28, 2019February 5, 2019

OWP Men: Pure Titanium Meets Aluminium

Clearly men’s business: a powerful, elegant pure titanium nylor front gives style 8754 its defined masculine look. The cool tones of the aluminium lugs and the straight pure titanium temples add strength to the clear character.

Distributed by Lanctôt: www.rlanctot.com

February 28, 2019February 28, 2019

Transitions Launches Refreshed Website Exclusive to Canadian ECPs

Transitions Optical has unveiled an updated website exclusively for Canadian eye care professionals—with access to educational tools, marketing materials and resources related to style, generational content and harmful blue light.

The new website can be found by visiting Transitions.com and clicking on the Transitions PRO tab. While on the site, eyecare professionals can find downloadable information and assets within the following four categories:

Educational Resources – The most up-to-date tools and resources to help eyecare professionals unlock the benefits Transitions^® lenses can have on their practice.
Marketing Assets – Logos, videos and images featuring Transitions Optical’s rejuvenated brand and the Transitions^® Light Under Control^™ campaign.
Style – Updated materials include information on the Transitions^® Signature^® lenses style colors and Transitions^® XTRActive^® style mirrors and how to talk to patients about the new products.
Generational Content – Insights driven by research about how patients across all generations—including Millennials—shop for eyeglasses.
Blue Light – A wealth of information on how to protect patient eyes from harmful blue light, including videos, a study guide, a white paper and tech notes.

Source: Transitions Optical

February 28, 2019February 27, 2019

Silmo Academy Supports for a Research Project in the Optical and Vision Science Field

SILMO Academy has set itself the goal of supporting professionals working in ophthalmic optics in their quest for excellence by proposing workshops and a scientific symposium where they can enhance their knowledge and share ideas with experts from every field.

Since 2016, SILMO Academy has chosen to support a research project in the optical and vision science field. Every year it is offering a €10,000 grant for a project submitted by an individual researcher or research team, with the winning project selected by the scientific committee.

Eligibility Criteria:

– You must be leading a research project specifically in the field of optics and vision science.

– Only French and English presentation should be accepted.

Applicants must submit their resume, full presentation of their project, methodology, resources already available to them (sponsor, internship supervisor, grants secured, etc.), and resources still required in order to successfully complete their project before July 2, 2019.

Project applications will be accepted until July 2, 2019. The selection of the three best projects will be made by the Scientific Committee. In September, an oral presentation of the selected projects may be required. During Silmo Paris, the winning project will be announced and presented during the SILMO Academy symposium.

Please send projects to: SILMO Academy: 185, rue de Bercy – 75012 Paris – France or by email to: silmoacademy@silmo.fr .

Click HERE for the full press release.

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New Vision Council Research Shows Stable Consumer Vision Care Habits in Q4 2025, with Modest Spending Increases

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Explore 2025 men’s eyewear trends through the eyes of top designers. Discover the colours, materials, and styles defining the modern masculine look.

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The Sergio Cereda Eyewear Design Award reveals its Top 10 student designers ahead of MIDO 2026, with Olympic-inspired concepts and a live awards ceremony in Milan.

EssilorLuxottica Unveils New Clinical Findings Demonstrating Significant Improvements in Hearing Performance with Nuance Audio Glasses

New clinical studies presented by EssilorLuxottica demonstrate significant improvements in hearing performance with Nuance Audio Glasses, an open-ear solution integrated into smart eyewear.

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Adrien Brody Joins Lacoste as Global Eyewear Ambassador

Lacoste names Adrien Brody as global eyewear ambassador, reuniting after the 2012 Unconventional Chic campaign and spotlighting a new geometric sunglass style.

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Explore 2025 men’s eyewear trends through the eyes of top designers. Discover the colours, materials, and styles defining the modern masculine look.

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The Sergio Cereda Eyewear Design Award reveals its Top 10 student designers ahead of MIDO 2026, with Olympic-inspired concepts and a live awards ceremony in Milan.

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