Blog - Page 542 of 873

June 4, 2019June 4, 2019

CooperVision, CORE Share Insights from Myopia Clinical Trial at GCOMM 2019 Conference

Eye care professionals and researchers from Canada and around the world will gather at the Global Council on Myopia Management’s 2019 Conference June 7 and 8, 2019. CooperVision, as well as Paragon Vision Sciences, a member of CooperVision’s Specialty Eye Care Division, will be on site championing the best way to manage myopia progression and improve treatment of the condition.

Dr. Jill Woods, Research Manager and Senior Clinical Scientist at the Centre for Ocular Research and Education (CORE), will be sharing four-year results from CooperVision’s landmark MiSight^® 1 day myopia management clinical trial during her breakout session on Saturday, June 8 at 1:00 p.m.

“Myopia is affecting children at a much younger age, causing them to have a much higher prescription in their teen and adult years. This can lead to serious eye conditions down the road,” said Woods. “The MiSight^® 1 day clinical trial illustrates the benefits of beginning myopia management early and shows how a contact lens management solution can maximize the benefit to the child.”

The clinical trial has shown the significant impact of a contact lens management approach to slowing the progression of myopia in children. After year three, myopia progression slowed in children wearing the MiSight^® 1 day contact lens: 59% as measured by mean cycloplegic spherical equivalent (SE) and 52% as measured by mean axial elongation of the eye when compared to the children in the control group wearing a single vision 1-day contact lens.

Blanchard Contact Lenses, another member of CooperVision’s Specialty Eye Care Division, will also be at GCOMM promoting its scleral contact lenses designed to treat a variety of eye conditions.

Click HERE for the full press release.

June 4, 2019June 6, 2019

Marcolin Renews Worldwide Licensing Agreement with Harley-Davidson

Marcolin Group announces the renewal of the licensing agreement for the design, manufacturing, and worldwide distribution of sunglasses and eyeglasses for Harley-Davidson Motor Company.

The agreement for Marcolin Group to produce Harley-Davidson branded eyewear for men, women and kids has been extended through December 31, 2021.

Marcolin Group remains committed to faithfully incorporating the Harley-Davidson brand’s heritage into every frame produced with subtle callouts to those same handcrafted parts that make Harley-Davidson motorcycles an enduring fixture on the world’s highways.

Source: Marcolin

June 4, 2019June 4, 2019

Celebrate #NationalSunglassesDay with a #SunglassSelfie

As National Sunglasses Day approaches, The Vision Council encourages the optical industry to utilize all social media platforms and the official hashtags, #SunglassSelfie and #NationalSunglassesDay, to spread the message of the importance of ultraviolet (UV) eye protection to consumers.

By using the hashtags #SunglassSelfie and #NationalSunglassesDay on your posts, consumers can easily find, follow and contribute to the greater conversation on UV eye health, while simultaneously drawing attention to your brand’s visibility online. Be sure to encourage your followers to get involved and share their own post with the hashtags.

Source: The Vision council

June 4, 2019June 4, 2019

Silhouette Ends License to Produce Adidas Sports Eyewear; Launches Own Sport Eyewear Brand

With more than 55 years of experience in the premium eyewear segment—including over 25 years in the sports eyewear category—Silhouette International is extending its corporate strategy by developing its own sports performance collection. The company’s technological expertise and chic design has produced many accolades and awards for its adidas-branded sports eyewear.

Now Silhouette International will design and make high-performance sports eyewear at its company headquarters in Linz. Frame and filter technology are being developed, producing a new premium sports eyewear collection.

Click HERE for the full press release.

May 31, 2019May 31, 2019

The Vision Council’s National Sunglasses Day Campaign Wins Gold in Bulldog PR Awards

The Vision Council announces their National Sunglasses Day campaign won Gold in the 2019 Bulldog PR Awards Best Viral Campaign category.

The Bulldog PR Awards recognize outstanding public relations and communications campaigns from the previous year through 40 categories, each highlighting a unique topic. The Best Viral Campaign category spotlights a sensational campaign that had an incredible impact on consumers, and the measurable results of that campaign.

“We’re so excited to receive Gold in the Bulldog PR Awards for our National Sunglasses Day campaign,” said Maureen Beddis, The Vision Council’s vice president of marketing and communications. “Winning this award is testament to the hard work our team and the optical industry at large has put into making this celebratory day something consumers are excited to participate in. It’s a wonderful opportunity to spread important ultraviolet protection messaging in a fun way, and highlight the great sunglasses and lenses offered by our members. We look forward to another successful National Sunglasses Day this June.”

National Sunglasses Day takes place annually on June 27, and last year’s campaign efforts resulted in more than 1 billion online, broadcast and social media impressions.

Source: The Vision Council