The Fendi Facets sunglasses (FF 0264/S, pictured) are sophisticated and daring at the same time: the bold squared and butterfly acetate shapes incorporate on the temples the iconic triangle element, symbolic of the FENDI Eyewear Collection, reinterpreted in a graphic pattern.
Distributed by Safilo: www.safilo.com
Radiance XP, Nikon’s dedicated sun lens, is now available with tints providing even greater selection range and more flexibility. Tints are available in 85% density in black, brown, grey-green, copper and classic brown.
Nikon’s top-of-the-line progressive lenses, SeeMax Emblematic as well as Presio Wide Infinite are now available with polarization in 1.67 index and in sun wear friendly base curves. Base curves range from 2 to 8 depending on prescription.
Click HERE for full press release.
Irreverent, unconventional and unexpected sums up the Marc Jacobs Fall/Winter 2017 eyewear collection. The Marc Icon (096/s) is a full acetate sunglass – with its strong masculine and rectangular front and integrated nose pads – it mesmerizes with its striped finishing on the exterior temples, revealing an undoubtedly iconic new sunglass look for the fashion house.
Distributed by Safilo: www.safilo.com
Carl Zeiss Vision Canada is pleased to announce the addition of exciting new colours to the ZEISS PhotoFusion self-tinting lens portfolio. Extra Grey, Pioneer Green and Blue will be added to our current portfolio of Brown and Grey colours.
The new Extra Grey colour gets darker than the original grey – even in warm climates yet is still very clear indoors. Pioneer Green has the timeless grey-green sun lens tint when activated. Meanwhile, Blue is a bold, exciting new colour: A real attention grabber that is sure to get wearers noticed. The new colours provide additional options for patients seeking the convenience of clear lenses indoors with dynamic sunlight and glare reduction outdoors.
PhotoFusion was created by ZEISS experts to meet consumer expectations on self-tinting lenses that darken and clear again faster. The secret behind PhotoFusion technology is patented photo-active molecules that respond more efficiently to light energy, fading up to 2x faster* than other photochromic lenses.
Outdoors, all ZEISS PhotoFusion lenses offer full protection against UV rays up to the 400nm standard. Indoors, these same lenses provide 2 times more blue light protection than standard clear lenses.
See full press release HERE.
*Average performance compared to the other ZEISS photochromic lenses. Performance will vary according to material, temperature, treatments, and light conditions
SAFILO unveils its latest American Eyes marketing campaign in celebration of its Elasta and Emozioni ophthalmic collections featuring the husband and wife owners of Wichryk Eye Associates of Macungie, PA.
The Spring/Summer 2018 American Eyes campaign picks up where last year’s campaign of the same name left off. In celebration of the 2017 reintroduction of Safilo’s flagship Elasta and Emozioni ophthalmic collections, a marketing campaign as well as a captivating photo exhibition, timed to Vision Expo East, paid homage to American opticians across the country – celebrating the people, optical shops and landscapes they called home. A total of eight Safilo accounts were included based on their unique locations and high regard for the Elasta and Emozioni collections, of which, Wichryk Eye Associates of Macungie, PA was featured. The husband and wife team who own the practice, Antoni Wichryk, OD and Geena Wichryk, an ABO optician, were asked to star exclusively in this year’s campaign due to their love of Made in Italy product and their affinity for the Elasta and Emozioni brands. Each dons the eyewear in the American Eyes print ad campaign and promotional video which breaks this week on Safilo’s mysafilo.com b-2-b website and GalleriaSafilo.com.
As a thank you for participating in the campaign and closing their offices for a full day to shoot, Safilo made a sizable donation in the name of Wichryk Eye Associates to the Myotonic Dystrophy Foundation, an organization near and dear to the couple’s heart. Geena Wychryk and the couple’s two daughters both suffer from this genetic disorder that affects many parts of the body and is a complicated condition as the symptoms and disease progression can vary widely from person to person.
Click HERE for the full press release.
MIDO has released the exhibitor list for its 2026 edition, returning to Milan with around 1,200 exhibitors, new exhibition areas, and expanded industry programming.
Learn More
The World Council of Optometry has announced the theme for World Optometry Week 2026, emphasizing collaboration as a cornerstone of global eye care.
Read more
Patients are searching online for answers long before they see their eye doctor, changing how trust, education, and care begin.
Read more
Centennial Optical has partnered with Ió:ken Designs to develop and distribute a new Indigenous culturally inspired eyewear collection created in collaboration with Mohawk artist Bruce Boots.
Read more
Menicon has announced a change to the distribution of ROSE K lenses in Canada, concluding its licensing agreement with Blanchard Contact Lenses and continuing availability through Art Optical.
Read more
MIDO has released the exhibitor list for its 2026 edition, returning to Milan with around 1,200 exhibitors, new exhibition areas, and expanded industry programming.
Learn More The World Council of Optometry has announced the theme for World Optometry Week 2026, emphasizing collaboration as a cornerstone of global eye care.
Read More Patients are searching online for answers long before they see their eye doctor, changing how trust, education, and care begin.
Read More Centennial Optical has partnered with Ió:ken Designs to develop and distribute a new Indigenous culturally inspired eyewear collection created in collaboration with Mohawk artist Bruce Boots.
Read More Menicon has announced a change to the distribution of ROSE K lenses in Canada, concluding its licensing agreement with Blanchard Contact Lenses and continuing availability through Art Optical.
Read More
MIDO has released the exhibitor list for its 2026 edition, returning to Milan with around 1,200 exhibitors, new exhibition areas, and expanded industry programming.
Learn More The World Council of Optometry has announced the theme for World Optometry Week 2026, emphasizing collaboration as a cornerstone of global eye care.
Read more Patients are searching online for answers long before they see their eye doctor, changing how trust, education, and care begin.
Read more Centennial Optical has partnered with Ió:ken Designs to develop and distribute a new Indigenous culturally inspired eyewear collection created in collaboration with Mohawk artist Bruce Boots.
Read more Menicon has announced a change to the distribution of ROSE K lenses in Canada, concluding its licensing agreement with Blanchard Contact Lenses and continuing availability through Art Optical.
Read more MIDO has released the exhibitor list for its 2026 edition, returning to Milan with around 1,200 exhibitors, new exhibition areas, and expanded industry programming.
Learn More The World Council of Optometry has announced the theme for World Optometry Week 2026, emphasizing collaboration as a cornerstone of global eye care.
Read more Patients are searching online for answers long before they see their eye doctor, changing how trust, education, and care begin.
Read more Centennial Optical has partnered with Ió:ken Designs to develop and distribute a new Indigenous culturally inspired eyewear collection created in collaboration with Mohawk artist Bruce Boots.
Read more Menicon has announced a change to the distribution of ROSE K lenses in Canada, concluding its licensing agreement with Blanchard Contact Lenses and continuing availability through Art Optical.
Read more
