Style 1436 is at once impressive and charming: A delicate superimposed rim adds a dazzling note to the nylon frame and produces a Wow effect in four muted as well as strong colour options. Delicate logos contrast discreetly with the exclusive OWP acetate temples, showcasing themselves as refined highlights.
Distributed by Lanctôt: www.rlanctot.com
Essilor commits to further expanding its unique inclusive business and philanthropic programmes to eradicate unprotected and uncorrected poor vision in the Kingdom of Bhutan, where 25% of the population suffer from uncorrected refractive errors and much of the population is at risk of exposure to UVA/UVB rays due to high altitude.
The Group has signed Letters of Intent with the Royal Government of Bhutan and the Central Monastic Body to sustainably strengthen the country’svision care infrastructure. In line with their common ambition to eradicate unprotected and uncorrected poor vision, the partners will address the two biggest barriers to good vision, access and awareness, through training and capacity building, philanthropic support and awareness-raising.
To address the lack of skilled eye care professionals and access to eyewear, Essilor will bring its most successful inclusive-business, Eye Mitra™(“Friend of the eye” in Hindi), from India to Bhutan. By training women and men to become primary vision care providers and micro-entrepreneurs, Essilor will support qualified students to open up their own optical stores in their communities. This will not only help to sustainably improve access to affordable quality eye care across the Kingdom of Bhutan, but also to bring socio-economic value to rural communities.
Additionally, based on its globally successful training initiatives and tools to bolster local capacities, Essilor will train existing government health assistants, village health workers and monks from the Central Monastic Body, to do basic visual acuity tests, distribute simple reading glasses and direct patients with refractive errors to eye health practitioners, including the newly-trained micro-entrepreneurs if necessary.
To meet the immediate need for correction and protection, Essilor will also donate 400,000 pairs of corrective eyewear and sunglasses, to be dispensed via existing healthcare programmes over the course of this partnership. This donation will be sufficient to provide first-time eyewear to all Bhutanese citizens suffering from uncorrected refractive errors, estimated to be around 25% of the population, and those living at very high altitudes exposed to high levels of UVA/UVB and in need of protection.
Click HERE for the full press release.
TheVision Council’s Eyecessorize campaign partnered with three well-known influencers—Christine Marie, Melissa Meyers and Ty Severe—for sponsored permanent Instagram posts as well as multiple Instagram stories promoting readers for men and women alike. By strategically selecting influencers based on their appreciation for overall eye health and their need for reading glasses, these posts authentically appeal to the influencers’ followings and the every day consumer. Collectively, the posts garnered 280,000 impressions.
To promote the importance of wearing reading glasses to aid with up close reading, the posts featured on-trend readers product—from Sunglass & Reader Division members One Click Ventures and Peepers by PeeperSpecs, and Eyewear & Accessories Division members Colors in Optics—with messaging stressing the importance of wearing readers for those who struggle to read fine print, and encouraging their followers to expand their readers collections. All member brands, plus @eyecessorize, were tagged in the corresponding photos, stories and captions.
Collectively, the posts have received more than 140 comments. The influencers interacted with their followers by responding to their comments and engaging them in conversation about the reading glasses, specifically.
For more information visit thevisioncouncil.org.
Throttle and Rally are the newest additions to Liberty’s Performance Sunglasses collection for motorcyclists.
The Throttle is engineered with riders in mind. The high wrap design and magnetic removable side-shields provide full coverage from wind and debris on the open road and easily convert from road-ready to casual-comfort in seconds.
The lightweight frame construction and contoured temples fit comfortably under helmets for long rides. Available in three colours: Matte Black, Shiny Black, and Shiny Gunmetal.
For riders with smaller faces and high cheek bones, the Rally has a shallower eye size, high wrap, and magnetic removable side-shields providing full coverage and protection from the elements.
The Rally is available in a 56 eye size for men and women and comes in three colours: Matte Black/Cyan, Plum, and Shiny Black.
Distributed by Liberty Sport: www.libertysport.com
Tommy Hilfiger’s TH 1660/s unisex frame fuses the iconic cat-eye style with contemporary coloured lenses. Featuring a lightweight metal frame with a double bridge, and thin arrow-shaped temples embellished with a red, white and blue rubber detail on one side. Colour combinations include: pink/gold frames with pink lenses; dark ruthenium frames with gray lenses; palladium/light blue frames with blue lenses; and ruthenium/light blue frames with green lenses.
Distibuted by Safilo: www.safilo.com
New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.
Learn More
Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.
Read more
The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.
Read more
A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.
Read more
Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.
Read more
New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.
Learn More Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.
Read More The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.
Read More A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.
Read More Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.
Read More
New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.
Learn More Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.
Read more The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.
Read more A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.
Read more Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.
Read more New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.
Learn More Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.
Read more The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.
Read more A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.
Read more Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.
Read more
