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Think About Your Eyes 2018 Ad Campaign Launch

Think About Your Eyes, an American Public Awareness Campaign presented by The Vision Council and the American Optometric Association for promoting the importance of getting an annual comprehensive eye exam, will begin their 2018 Campaign on January 15.

  • Ads will reach 95% of targeted adults across 40 cable channels, online radio and video, banner ads, local radio stations and syndicated radio shows including Ryan Seacrest and Delilah
  • 3 quarters of advertising
  • Year-round search engine optimization, a major driver of website visits
  • 6 billion expected impressions

Learn more at http://thinkaboutyoureyes.com

Smart & Stylish Women’s Readers

Fabulous reading glasses, brand new from AYA Eyewear! Amy is a smart, feminine reading glass that is lightweight and very comfortable to wear. Kwakiutl and Tlingit artist Corrine Hunt’s Heron artwork is beautifully captured on the temples. Amy is available in black, blue and a speckled grey two-tone and comes with high quality scratch- and impact-resistant aspheric lenses. Every pair of readers comes with a free microfibre case. Partial proceeds from the sale of all AYA eyewear and accessories are donated to the ONEXONE First Nations breakfast programs.

Frame Size: 50-17-135, B – size (vertical lens height):34.3 mm

 

Distributed by Claudia Alan: www.claudiaalan.com

New Managing Director and New Head of Sales for AREA98

Italian company Area98 has made two new additions in 2018: Monica Dal Cin as Managing Director and Luciana Olivotto as Head of Sales.

Monica Dal Cin, who has worked in the eyewear industry for almost thirty years, has held important positions in companies such as De Rigo, Marcolin and Mondottica. Dal Cin spoke about her entry into Area98: “Area98 is different – both in terms of size and product type – to the large companies that I have previously worked for. This difference, together with the passion and enthusiasm of those who created it and the excellence of its products and brands, which are a pure expression of creativity and sophistication, led me to accept this challenge with great conviction and enthusiasm. I believe that Area98 has all the credentials to expand its international presence by placing great emphasis on the style and design of brands that are currently in its portfolio, while adding an innovative approach to processes and communication.”

Luciana Olivotto, who has had long and varied experience in the eyewear and accessories sector, says, “Extreme attention to both single components and to the performance of the overall frame is the distinctive feature of Area98’s models.” Olivotto remarked, “In addition to product quality, the values on which current choices and commitments are based are a profound reappraisal of human relationships and wide-ranging synergies that combine to create innovative solutions.”

Click HERE for the full press release.

 

Registration Now Open for All New Vision Expo East

Alexandria, VA – Registration is now open for Vision Expo East 2018, where attendees will get the first look at the new Vision Expo Show experience at the Javits Center in New York, NY (Education: March 15–18; Exhibition: March 16–18).

“With a new creative campaign, website and planning tools, visitors will get a taste of the new Vision Expo before even stepping foot in New York,” said Melissa Ashley, Senior Vice President of Reed Exhibitions. “The changes carry over to an evolving Exhibit Hall, ensuring an engaging and valuable Show throughout all four days.”

Vision Expo’s recently launched website makes it easier than ever for visitors to register, connect with others, and access the information and planning tools needed to tailor their time at the Show. The website also displays Vision Expo’s new creative campaign, All About Eyes, and a taste of what’s to come once they arrive on-site including special events, education, complimentary amenities, contests and awards. Many of the events debuting in 2018 will take place in the Show’s newly transformed lounges to provide attendees with more opportunities to learn, socialize and engage with exhibitors and peers.

Following the previously announced addition of OptiCon @ Vision Expo, the Show has also announced a new ‘OptiCon Hub’ – an Exhibit Hall destination designed exclusively for opticians and contact lens technicians featuring content, networking and lounge space, and representation from ABO-NCLE and its partner organizations.
Through more than 260,000 net square feet of exhibit space, three fashion pavilions and three science pavilions, attendees have access to the latest designer styles and cutting-edge innovations in products and technology both in the Exhibit Hall and through the robust education offerings that make Vision Expo the top eyecare event for the Americas.

 Mexx Youth 5664: Stay Cool!

Two brand new Mexx Junior styles for cool boys and stylish girls. The two acetate frames are available in four trendy colour concepts and a discreet logo completes the casual look. Perfect equipment for teens. Mexx Eyes – Glasses for every day. For real people. For people who live life to the fullest, preferring authenticity to perfection.

Distributed by Lanctôt:  www.rlanctot.com

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