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Learn How to Photograph an Eclipse Without Damaging the Eyes or Camera

The American Academy of Ophthalmology and the American Academy of Optometry are teaming up to offer tips on how to safely photograph an eclipse. On Aug. 21, people of all ages will come together to witness a single, inspiring event – a total eclipse of the sun. The last time anyone saw the sun disappear in North America was in 1979. But there is one thing that sets this month’s total eclipse apart from others: Smartphones. Millions of ordinary people are expected to use smartphones and digital cameras to photograph this eclipse. Eye care professionals are concerned that first-timers might train their cameras on this phenomenon, unaware of the damage they can do to their eyes.

The most important safety tip to remember is to never look directly at the sun. Viewing the sun directly, even for brief periods, can cause permanent damage to the retina and result in blindness. Your eyes need specially designed solar eclipse glasses, and your camera needs a specially designed solar filter.

“Before pointing your camera at the sun, you need to get a special-purpose solar filter and put it over the camera lens,” said Russell N. Van Gelder, M.D., Ph.D., a clinical spokesperson for the American Academy of Ophthalmology. “Never look at the sun through an unfiltered camera, telescope, binoculars, or other optical device. The concentrated solar rays will damage the filter, and injure your eyes. Also, do not use solar eclipse glasses to look through a camera, binoculars or a telescope. The sun can melt the filter and damage your eyes.”

Make sure you purchase solar eclipse filters and glasses from reputable manufacturers. There have been reports that some companies are selling counterfeit products labeled as if they conform to international safety standards. The American Astronomical Society has listed on its website companies whose products are known to conform to international standards.

Click HERE for full press release.

 

Two Presidents of the Judging Panel for the Silmo d’Or Awards

An exceptional edition merits an exceptional event: Silmo’s 50th anniversary will see a unique Silmo d’Or awards ceremony. The panel of judges will be chaired by a duo of designers – Livia Stoianova and Yassen Samouilov, who head the ON AURA TOUT VU fashion house.

The designs created by ON AURA TOUT VU reflect the free-spirited nature of Livia Stoianova and Yassen Samouilov, who like to innovate and blend ancestral know-how, sophisticated design and precious materials… with a dash of humour thrown in! They love to distort fashion and glamour, garments and accessories, along with everyday items… setting out to surprise and “re-dress” the era in which they live. All their lines and collections are in the same unconventional creative vein. Their exhilarating ingenuity and desire to play with materials, light and colours blur the lines between what is real and false. They harness the exceptional talents of the best artisans and artistic professions to ensure the creation of unique and always surprising products with a “couture” ethos.

To be more in tune with this creative yet fashion-based dimension, the Silmo D’Or optical frames and sunglasses categories will be split into two: OPTICAL FRAMES – FASHION and OPTICAL FRAMES – DESIGN, SUNGLASSES – FASHION AND SUNGLASSES – DESIGN. They will be included within the usual categories that cover the whole spectrum of the industry’s talents: VISION, LOW VISION, EQUIPMENT, SPORT, CHILDREN AND TECHNOLOGICAL INNOVATION.

Click HERE for the full press release.

 

Transitions Releases New Kids’ Resources for Eye Care Professionals

Transitions kids resources ENPINELLAS PARK, Fla. – To help eye care professionals better understand and treat young patients, Transitions Optical has released new kids’ resources featuring staff education and marketing materials.

Today’s kids, also known as Generation Z, make up more 22% of the Canadian population and have unique eye care needs compared to adults and kids of previous generations. The kids’ resources from Transitions Optical include information on the importance of vision in childhood development, the necessity of regular eye exams and the need to protect kids’ eyes from damaging UV and harmful blue light.

The materials also contain information on prescribing and dispensing corrective eye care to kids. Transitions® lenses are an ideal choice for Gen Z because they seamlessly adapt to the perfect tint, in any light. Plus, they help protect from UV rays and harmful blue light from digital devices, and especially bright sun.

There is also a range of marketing materials from social media graphics to counter cards available to help eye care professionals promote their practice and highlight the importance of vision care for kids.

The kids’ resources can be viewed online and downloaded by visiting Transitions.com/Kids.

Click HERE for the full press release.

 

Vision Council Announces Daymond John as Keynote Speaker

The Vision Council announced that registration is now open for the 2018 Executive Summit, featuring keynote speaker Daymond John, entrepreneur and star of ABC’s “Shark Tank”.

The Executive Summit is an exclusive event filled with executive-level networking, leadership development, and lessons from industry leaders on the latest economic trends and business strategies. The 2018 event will be held January 24-26 at the must-see Hotel del Coronado in Coronado, California.

In addition to the featured keynote, the Executive Summit’s blockbuster speaker lineup includes Erik Wahl, globally-know artist, TED speaker and author; Frances Cole Jones, highly sought after communications guru; and Brian Beaulieu, CEO, Chief Economist at ITR.

Nikon Launches New Juveo Lenses

Nikon presents a new single vision lens that addresses today’s visual protection needs. Inspired by the importance of safeguarding children’s visual health, Juveo lenses are exclusively available with Transitions® and SeeCoat Blue UV coating.  This represents a simple, convenient, all-in-one solution for parents.  For kids and teens it means lens wear that allows them to remain carefree and comfortable in any situation.

  • Safe: Transitions® and SeeCoat Blue UV provide full UV and blue light protection.
  • Durable & Comfortable: SeeCoat Blue UV maintains all superior coating features such as scratch resistance, antistatic, antireflective and oleophobic properties.
  • Practical: One pair of lenses for indoor and outdoor purposes.

Juveo lenses will help inspire any kid to wants to wear glasses! Not to mention, they offer parents peace of mind with the promise of healthy vision.

Click HERE to read the full press release.

 

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