Calvin Klein, Inc. and Marchon Eyewear, Inc announced the introduction of the newly rebranded lines of men’s and women’s CALVIN KLEIN 205W39NYC and CALVIN KLEIN sunglasses and ophthalmic eyewear, designed under the creative direction of Raf Simons, the Chief Creative Officer of Calvin Klein.
Eyewear for the brand will now be marketed under the CALVIN KLEIN 205W39NYC, CALVIN KLEIN and CALVIN KLEIN JEANS brand names in line with the recent global restructuring of Calvin Klein’s apparel and accessories under Simons’ singular vision for the iconic American brand.
The elevated new branding, refreshed design approach, and composition of the eyewear lines is planned to contribute to increasing visibility and expanding distribution at retail, travel retail and optical accounts. Significant investments globally are also being made in updated branded fixtures, optimized merchandising and increased training for sales representatives and accounts.
This launch represents the latest sunwear offering and the first-ever introduction of optical eyewear under the new luxury CALVIN KLEIN 205W39NYC brand, designed to complement Simons’ new, elevated ready-to-wear and accessories collections, which are reframing and modernizing the CALVIN KLEIN brand. In the new, highly curated line, architectural silhouettes marry retro and modern aesthetics celebrating elements of the brand’s rich history and future vision. The new styles are rendered in high quality titanium and striated acetate which are artfully conceived by combining delicate materials, including leather, brushed metal and unique design details such as a new signature “fly-away” bridge, as well as vividly striped and colour-blocked surfaces. All of the CALVIN KLEIN 205W39NYC styles, named for the location of the company’s global headquarters at 205 W 39 Street in New York City, are made in Italy and Japan.
All eyewear for the CALVIN KLEIN 205W39NYC, CALVIN KLEIN and CALVIN KLEIN JEANS lines is produced under license by Marchon Eyewear, Inc.
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