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Max Mara’s MM 1318, Inspired by Scandinavian Cinema

Drawing inspiration from classic Scandinavian cinema, Max Mara’s new optical styles are a perfect blend of Northern European design and Italian femininity. MM1318 stays true to the stylistic concepts of the Anita sunglasses, yet features a more discreet but still extremely feminine shape. The colour palette is enlivened by bright nuances of red, blue, Havana brown and black.

Distributed by Safilo: www.safilo.com

 

Safilo Expands into Taiwan: Exclusive Partnership with Luxasia

SAFILO announces a distribution partnership for Taiwan with LUXASIA, the leading luxury operator with longstanding excellence in distribution and brand building capabilities.

LUXASIA is the largest cosmetics and fragrance distributor in Asia, with 30 years of business history, and now expanding across different categories, including accessories, jewellery and fashion apparel, and its own retail distribution with over 100 stores and direct to consumer channels in 11 markets.

Click HERE for the full press release.

 

How Eyes Help With Memory

New research from the University of Toronto is revealing information about the role that your eyes play in recalling memories. The U of T-affiliated Baycrest Health Sciences research team used simultaneous brain scanning and eye tracking technology to learn that when people recall images they’ve previously viewed, their eyes move in the same way as when they first saw the image, helping the brain to reconstruct the memory.

“There’s a theory that when you remember something, it’s like the brain is putting together a puzzle and reconstructing the experience of that moment from separate parts,” says Dr. Bradley Buchsbaum, senior author on the study, scientist at Baycrest’s Rotman Research Institute (RRI) and psychology professor at the University of Toronto.

Individuals aged 20 to 28 were shown 14 images for only a few seconds each. They were then asked to recall as many details of the images as they can remember, while their brain scans and eye movements were analyzed. The participants were then encouraged to envision the original picture inside a blank rectangle.

Using a mathematical algorithm, the researchers learned that the brain and eye activity of the participants when recalling images matched a “condensed” version of how they originally captured the memory.

“This is likely because when we recall a memory, it’s a condensed version of the original experience. For example, if a marriage proposal took two minutes, when we picture this memory in our head, we re-experience it in a much shorter timeframe,” says Dr. Buchsbaum. “The eye movements are like a short-hand code that your brain runs through to trigger the memory.”

The next step in the research, according to Dr. Buchsbaum, is to determine whether the eye movements lead to the brain “reactivating” the memory, or vice versa. They hope that this research could lead to new avenues of diagnosing neurodegenerative illnesses.

Essilor Canada Provides Donation to UdeM’s School of Optometry

Barbara Piper_Dr Christian Casanova
Pictured: Barbara Piper, President or Essilor Canada and Dr. Christian Casanova, Director of the University of Montreal’s School of Optometry.

As part of its partnership with the University of Montreal’s School of Optometry, Essilor Canada has donated $50,000 to help upgrade the school. The amphitheatre has already been renovated, and work will continue until fall.

“Training future optometrists is essential to continuing to provide Quebecers with the best vision care, and Essilor Canada is proud to support this effort, which will ensure students have a modern learning environment to continue their education, said Barbara Heffez-Piper, President of Essilor Canada.

Dr. Christian Casanova, the director of the University of Montreal’s School of Optometry, stressed that the collaboration with Essilor Canada, which began in 1991, helped to train a new generation who can provide primary vision care.

The University of Montreal’s School of Optometry, which combines theory and practice, continuously improves its training and facilities to meet the demands of the profession. Founded in 1910, it has been established for over a century and welcomes 46 students each year. It is the only French-speaking school in the world offering a PhD in optometry and the only school in Quebec offering a PhD in vision science.

Essilor Canada is proud to support this global leader in education and training in the fields of optometry and vision science in Quebec. This donation reflects how much Essilor Canada values being involved in the community, always with the goal of improving lives by improving sight.

Source: Essilor Canada

Westgroupe Names Chief Operating Officer

WestGroupe announces the promotion of Michael DeBono to the position of Chief Operating Officer.

Mike has a strong background in the optical industry that spans more than 25 years. He started his career with WestGroupe in 2005 as Canadian National Sales Manager. During this time, he oversaw the successful expansion of the Canadian sales force, which led to his promotion to Vice‑President of North American Sales in 2010. Mike’s subsequent promotion to Executive Vice‑President of Global Sales in 2015 has seen him lead the North American and International sales teams to new heights. In his new position, Mike will continue to oversee the sales teams along with the corporate head office.

“Mike is an experienced leader who takes the time to listen to his team, finds solutions and leads by example. With a record of success in leading the Westgroupe sales teams internationally, I am confident that Mike is the right person to help us guide WestGroupe into the future.” says WestGroupe’s President, Michael Suliteanu.

“I’m very excited about this new opportunity that the Suliteanu family has given me at WestGroupe. I’m looking forward to working closer with my colleagues in the various internal departments and exploring new challenges. I owe my sales team a special THANK YOU, because if it wasn’t for their outstanding performance I wouldn’t be in this position,” says Mike DeBono.

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