fbpx

Specsy Launches Custom 3D Printed Eyewear in US Market

Toronto-based eyewear company Specsy has announced the entry of their technology driven 3D printed custom eyewear line in the United States, at the Vision Expo East. Specsy creates custom frames that are designed in-store with augmented reality and 3D scanning and crafted through 3D printing.

Specsy provides optical professionals with a retail ready app to design custom glasses tailored to the patient’s aesthetic preferences and technical requirements. The Specsy retail app uses augmented reality, allowing patients to design frames on a live image of their face. By utilizing 3D facial scans and a digital design process, Specsy provides optical professionals the opportunity to offer a truly custom frame.

“After extensive research and development, we are thrilled to be introducing cutting edge innovation and technology to the optical field” said Milan Madhavji, Specsy’s Chief Technology Officer. “Specsy will change the way optical professionals approach frame fitting by removing any restrictions currently faced when working with a fixed inventory of frames.”

Based out of Ontario, Specsy utilizes an in-house multi-colour 3D printer to craft their frames. By taking advantage of the most cutting-edge technology available in 3D printing, Specsy frames achieve a durability level previously unattainable in 3D printing. With a plastic resin frame forming their core collection, Specsy has their eyes set on offering a custom metal frame in late 2018 and new innovative materials into the future.

More information is available on their website specsy.com

 

Kate Spade New York is Whimsical with Drystle/s

For Fall/Winter 2017, Kate Spade New York draws inspiration from 1920s Paris’ mashup of people, ideas and cultural influences from far and wide. Drystle/s, this playful square shaped acetate sunglass, with a decorative metal rim, is accented by delicate enamel poppy flowers which serve as a whimsical detail.  available in black/gray shaded lens and burgundy/brown shaded pink lens.

Distributed by Safilo: www.safilo.com

Vision Expo and Women’s Wear Daily Announce Partnership

Vision Expo East announced that it has partnered with Women’s Wear Daily (WWD), the daily media of record and authority of the global fashion, retail and beauty communities, bringing the industry greater media exposure at the upcoming show taking place at the Javits Center in New York, NY (Education: March 15–18; Exhibition: March 16–18).

On Friday, March 16, at 1:00 p.m. ET in the Galleria Lounge (Booth G280), WWD Studios Editor Liz Doupnik will join Vision Expo to moderate a livestreaming panel titled “Eye on Design: An Exclusive Talk with Influential Eyewear Designers at Vision Expo,” featuring leading creative visionaries in the eyewear industry. The panel will be promoted to more than 4 million WWD social media followers and livestreamed on the outlet’s Facebook page.

The panel will include insights from the industry’s leading designers and provide a behind-the-scenes look at their design processes. Panelists include:

  • Vladimiro Baldin, chief product & design officer at Safilo Group
  • Gai Gherardi, co-founder and co-designer of l.a.Eyeworks
  • Laura Howard, eyewear designer at Kenmark Eyewear

Each panelist touts a plethora of experience in the eyewear design realm. Laura Howard oversees design of the Zac Posen women’s optical and sun collections plus his runway collection, as well as the Vera Wang runway collection and Lilly Pulitzer. Vladimiro Baldin oversees innovation, design and product development for Safilo Group on a global scale for proprietary brands and the entire licensed brands portfolio. Gai Gherardi is the co-founder and co-designer of l.a.Eyeworks, the renowned brand from southern California that celebrates glasses as vehicles for individual expression.

Visit VisionExpoNY.com for the full schedule of events taking place in the Galleria Lounge, including fashion-focused Pop Up Talks from highly regarded editors and forward-thinking retail owners, or to register for Vision Expo East.

Transitions Names Greiche & Scaff as Canadian Retailer of the Year

Greiche Transitions Academy
Greiche and Scaff was awarded the 2017 Canadian Retailer of the Year title during a recognition ceremony on Tuesday at the Transitions Academy event in Orlando, Fla.

Transitions Optical honored Greiche & Scaff with the 2017 Canadian Retailer of the Year title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday, Feb. 13 at Transitions Academy 2018 in Orlando, Fla.

“Early in the year, Greiche & Scaff identified that they had an opportunity to grow their Transitions business among single vision wearers and they took many steps to achieve this goal,” said Drew Smith, director, North America Channels, Transitions Optical. “From secret shopper programs to specialized training, Greiche & Scaff pushed themselves to think innovatively. The entire Transitions team wishes to thank them for being a top retailer of the Transitions® brand.”

Pierre Freiji, General Manager and Pierre Skaff, Senior Director of Marketing and Merchandising at Greiche & Scaff, accepted the award on behalf of the retailer at Transitions Academy.

“We work on our goals until we achieve them,” said Skaff. “One way we did this was to train our staff to look to the needs of the customers from different angles and this included thinking about which of our customers can benefit from wearing Transitions® lenses. We are really proud of where we’ve started and where we are with our Transitions penetration today. We look forward to achieving more in 2018.”

Click HERE for the full press release.

 

Transitions Names Opto-Réseau Winner of Best in Marketing

Opto-Réseau Transitions Academy
Opto-Réseau was awarded the 2017 Best in Marketing title during a recognition ceremony on Tuesday at the Transitions Academy event in Orlando, Fla.

Transitions Optical honored Opto-Réseau with the 2017 Best in Marketing title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday, Feb. 13 at Transitions Academy 2018 in Orlando, Fla.

“Opto-Réseau’s marketing strategy in 2017 revolved around changing perceptions of who a Transitions wearer is and increasing interest in Transitions lenses among younger patients,” said Drew Smith, director, North America Channels, Transitions Optical. “From social media and mail-in rebates to creating localized advertising for individual practices, Opto-Réseau successfully engaged a new demographic of Transitions lens wearers. We commend them for following their philosophy of trying new things and working hard to implement new strategies.”

Annick Beauchemin, Director of Marketing, Opto-Réseau and Christine Breton, CEO, Opto-Réseau accepted the award on behalf of the company at Transitions Academy.

“Part of our marketing strategy is to constantly question ourselves so that we’re not repeating the same tactics and strategies over and over again,” said Beauchemin. “We worked hard to reach a younger clientele this year and spent time convincing our employees that Transitions isn’t only for people who are already wearing the product. It’s an amazing feeling to see our hard work pay off, and we are excited that our efforts have encouraged more people to consider and choose the Transitions® brand.”

Click HERE for the full press release.

 

 

Featured Posts

Voila July-August Optik 2026 OGI DRIP_BLUSH

Colour for Little Originals

Drip turns colour into wearable art with layered patterns, hand-painted details and sculpted acetate, balanced by flexible spring hinges designed for active kids.

Learn More
Role of opticians in myopia management

Myopia Care and the Optician as a Key Provider

Myopia is more than a refractive error, it is a public health epidemic. Discover how opticians serve as key providers by educating families, breaking stigma, and protecting long-term pediatric eye health.

Read more
OptikConEd Summer Sale 2026

OptikConEd Summer Special Offers CE Credits Starting at $7.99

OptikConEd is offering summer CE credits starting at $7.99, with selected accredited online courses available until September 6.

Read more
Ontario Opticians Association logo

Ontario Opticians Association Issues Important Notice to Members and Industry Partners

The Ontario Opticians Association has suspended regular programs and services due to operational challenges, while confirming that PLI coverage remains fully active.

Read more
opti Munich 2027

 opti 2027 Unveils “See. Hear. Next.” — A Campaign Shaping What’s Ahead for the Industry

opti 2027 unveils its See. Hear. Next. campaign, showcasing design, hearing care and forward looking innovation ahead of the January event in Munich.

Read more
Voila July-August Optik 2026 OGI DRIP_BLUSH

Colour for Little Originals

Drip turns colour into wearable art with layered patterns, hand-painted details and sculpted acetate, balanced by flexible spring hinges designed for active kids.

Learn More
Role of opticians in myopia management

Myopia Care and the Optician as a Key Provider

Myopia is more than a refractive error, it is a public health epidemic. Discover how opticians serve as key providers by educating families, breaking stigma, and protecting long-term pediatric eye health.

Read More
OptikConEd Summer Sale 2026

OptikConEd Summer Special Offers CE Credits Starting at $7.99

OptikConEd is offering summer CE credits starting at $7.99, with selected accredited online courses available until September 6.

Read More
Ontario Opticians Association logo

Ontario Opticians Association Issues Important Notice to Members and Industry Partners

The Ontario Opticians Association has suspended regular programs and services due to operational challenges, while confirming that PLI coverage remains fully active.

Read More
opti Munich 2027

 opti 2027 Unveils “See. Hear. Next.” — A Campaign Shaping What’s Ahead for the Industry

opti 2027 unveils its See. Hear. Next. campaign, showcasing design, hearing care and forward looking innovation ahead of the January event in Munich.

Read More
Voila July-August Optik 2026 OGI DRIP_BLUSH

Colour for Little Originals

Drip turns colour into wearable art with layered patterns, hand-painted details and sculpted acetate, balanced by flexible spring hinges designed for active kids.

Learn More
Role of opticians in myopia management

Myopia Care and the Optician as a Key Provider

Myopia is more than a refractive error, it is a public health epidemic. Discover how opticians serve as key providers by educating families, breaking stigma, and protecting long-term pediatric eye health.

Read more
OptikConEd Summer Sale 2026

OptikConEd Summer Special Offers CE Credits Starting at $7.99

OptikConEd is offering summer CE credits starting at $7.99, with selected accredited online courses available until September 6.

Read more
Ontario Opticians Association logo

Ontario Opticians Association Issues Important Notice to Members and Industry Partners

The Ontario Opticians Association has suspended regular programs and services due to operational challenges, while confirming that PLI coverage remains fully active.

Read more
opti Munich 2027

 opti 2027 Unveils “See. Hear. Next.” — A Campaign Shaping What’s Ahead for the Industry

opti 2027 unveils its See. Hear. Next. campaign, showcasing design, hearing care and forward looking innovation ahead of the January event in Munich.

Read more
Voila July-August Optik 2026 OGI DRIP_BLUSH

Colour for Little Originals

Drip turns colour into wearable art with layered patterns, hand-painted details and sculpted acetate, balanced by flexible spring hinges designed for active kids.

Learn More
Role of opticians in myopia management

Myopia Care and the Optician as a Key Provider

Myopia is more than a refractive error, it is a public health epidemic. Discover how opticians serve as key providers by educating families, breaking stigma, and protecting long-term pediatric eye health.

Read more
OptikConEd Summer Sale 2026

OptikConEd Summer Special Offers CE Credits Starting at $7.99

OptikConEd is offering summer CE credits starting at $7.99, with selected accredited online courses available until September 6.

Read more
Ontario Opticians Association logo

Ontario Opticians Association Issues Important Notice to Members and Industry Partners

The Ontario Opticians Association has suspended regular programs and services due to operational challenges, while confirming that PLI coverage remains fully active.

Read more
opti Munich 2027

 opti 2027 Unveils “See. Hear. Next.” — A Campaign Shaping What’s Ahead for the Industry

opti 2027 unveils its See. Hear. Next. campaign, showcasing design, hearing care and forward looking innovation ahead of the January event in Munich.

Read more