Etnia Barcelona introduces “BE ANARTIST”, its new global campaign inspired by the icons of cinema and art, by the photographer Biel Capllonch.

Based on the artistic avant-gardes, Etnia Barcelona has created a Manifesto and an Anartist Decalogue, composed by 11 commandments, to deepen in its brand identity and to claim that the brand is more than colour, culture and quality.

“BE ANARTIST” is a campaign composed by different photographs that express the Anartist’s attitude, that challenge the viewer, provoking him. Filled with film references, the campaign photos recall mythical movie scenes such as “A Clockwork Orange”, “The Big Lebowski” or ”Pulp Fiction” and they are a tribute to movie directors such as Hitchcock, Lynch, the Coen Brothers or Kubrick.

All of the pictures have a common element: all the Anartists are wearing Etnia Barcelona’s
glasses. A campaign where all the eyewear collections of the brand are the protagonists.

Each collection responds to some concerns and conveyed and expressed through the creations. Different collections for different personalities: Originals for the purest ones, Advance for the techies, Vintage for the old school lovers and Capsules for the most daring ones.

Biel Capllonch is photographer bonded to the image of the Sonar Music Festival from many years, for its transgressive aesthetics and cultural references. His work is irreverent and highly influenced by the world of cinema, strengthening the cinematographic aspect of his photos. This is precisely what he has done for the “BE ANARTIST” campaign, capturing the “Anartist” essence of Etnia Barcelona in each of the scenes.

Click here for the complete press release.