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Alternative Eyewear and East Optical Launch “IndiiPro Package” Indii Kids Frames with MyoPro® Myopia‑Management Lenses

Plan B alternative logo and East Optical logo

Alternative Eyewear, in partnership with East Optical, unveil the IndiiPro package—pairing the new Indi kids’ children’s frame with East Optical’s clinically proven MyoPro® lenses. This all‑in‑one solution combines cutting‑edge frame engineering, with patented myopia‑management technology to slow the progression of nearsightedness in kids while delivering everyday comfort and style.

Indiipro package- East optical MyoPro® myopia-management lenses

Key Package Features:

  • Patented 360° Flexible Hinges & CanFlex® Construction for durability and safety
  • Adaptable Temple Tips and Integrated Silicone Nose-pads for a custom, secure fit
  • Full & Half Strap options to suit every lifestyle adventure
  • Unconditional 3‑Year Warranty — industry‑leading coverage
  • MyoPro® Lenses slow myopia progression by up to 67%, and up to 81.2% in 10–12‑year‑olds
  • 98.7% of clinical‑trial participants rated wearability A+ / Excellent
  • Value‑Based Pricing making advanced myopia control accessible to families

“We’re thrilled to bring MyoPro’s groundbreaking myopia‑management technology to Canadian children,” said Isabelle Tremblay, Country Manager, Canada for East Optical. “Partnering with a reliable, high‑performance, independent frame company like Alternative Eyewear & Plan B ensures every child gets both the vision protection they need and the durability parents demand.”

“Our goal has always been to combine fun, functional eyewear with real‑world eye‑health benefits,” added Paul Storace, President of Alternative Eyewear & Plan B Eyewear Inc. “Teaming up with East Optical lets us deliver a package that demonstrated excellent wearability in clinical trials—so kids actually want to keep their lenses on all day.”

Click HERE for the full press release.

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Marcolin Appoints Robb Rey to Lead Atelier Division | Luxury Eyewear Sales

Marcolin Eyewear
Robb Rey_Marcolin US Director_Atelier Division

Marcolin announces the appointment of Robb Rey as the Director of Sales, US for the newly formed Atelier Division. At Marcolin, Robb will be reporting directly to the SVP of US Optical & Key Account Sales, Mark Parisi.

Robb brings over 25 years of experience in the eyecare industry, with a specialized focus on the luxury eyewear market. The creation of the Atelier Division underscores Marcolin’s commitment to further strengthening its luxury eyewear offering in the competitive US market.

As the newly appointed leader of the Atelier Division, Robb’s primary mission is to elevate the Marcolin experience for its valued customers. His top priorities include increasing the visibility of the division’s high-end eyewear collections, which include the renowned brands ic! berlin, ZEGNA, and Christian Louboutin, and fostering a culture of excellence in service.

Click HERE for the press release.

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Tariffs Drive U.S. Vision Non-Profit to Manitoba

Press release communiqué de presse image

Summary by Optik NOW editorial team | Based on original reporting by CBC News.

The ongoing trade tensions between the U.S. and China are having ripple effects on the global vision care landscape—this time prompting a U.S.-based non-profit to relocate its operations to Canada.

As reported by CBC News, Global Vision 2020, an American non-profit specializing in low-cost eyeglasses for underserved populations, is planning to move its production and distribution hub to Manitoba this summer. The move comes in response to escalating U.S. tariffs on goods imported from China—materials the organization relies on to keep the cost of a pair of glasses at roughly $5.

Founded 15 years ago, Global Vision 2020 has supported nearly one million individuals in 68 countries, including Ghana, Malawi, and Laos. Its cost-effective model is now threatened by a tariff regime that has raised import duties on Chinese goods to as much as 145%, making continued operations in the U.S. economically unfeasible.

“We don’t even know what we’re going to pay for a tariff,” said Greg Wiens, director of operations, noting that costs vary wildly and unpredictably. By shifting to Canada, where tariffs on Chinese goods are currently more stable and manageable, the organization hopes to preserve its pricing and maintain uninterrupted support to clinics and partners overseas.

Rick Cohen of the U.S. National Council of Nonprofits emphasized the broader implications, stating that many American non-profits are facing mounting financial pressure post-pandemic—and unpredictable trade policy may be “the straw that breaks the camel’s back.”

For Canadian vision care stakeholders, this development highlights an emerging opportunity: Canada may serve as a “safe haven” for international humanitarian and health-based organizations seeking operational stability.

Stuart Taylor, CEO of International Development Enterprises Canada, told CBC that Canada’s reliability in international trade and development contexts positions it well to take on a greater leadership role.

🔗 Read the full article on CBC

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MIC: Cadore-Inspired Artisan Craftsmanship

Voila March-April Optik 2025 Mood Eyewear MIC Marmolada

Rooted in the rich heritage of Italy’s Cadore region, MIC blends artisanal tradition and modern innovation. Distinctive hinges with mountain motifs and transparent temples reveal sculpted metal details evoking the Dolomites’ silhouette. Unique acetate hues inspired by nature bring bold contours and striking shapes to life, celebrating authentic craftsmanship.

Featured model: MARMOLADA

Distributed by Mood Eyewear: www.moodeyewear.com

About Mood Eyewear:

Mood Eyewear Inc is proud to lead in the latest European optical trends, integrating European fashion influences to enhance the visual experience. We consider it both a duty and an honor to support our business partners by providing personalized and efficient service. Our exclusive collections are carefully curated to blend creativity, innovation, art, design, craftsmanship, and cutting-edge technology.

Established in 2006, Mood Eyewear was founded with the aim of importing and offering prestigious optical and sunglass collections to the Canadian market. Our group ensures the distribution of renowned European brands, selected for their quality and distinctive aesthetics. 

We are the exclusive distributors in Canada for brands such as Blackfin, Woodys, Le Parc, Visionario, X-Ide, MIC, I-Man, Komono, and Kunoquist.

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Seneca Polytechnic Launches New Opticianry Lab Through Gift from HOYA Vision Care

Hoya Vision Care Canada logo

Opticianry students at Seneca Polytechnic now have access to a cutting-edge optical laboratory, thanks to a new gift from HOYA Vision Care.

The new HOYA Vision Care Eyeglass Dispensing Lab at Seneca’s Newnham Campus replicates a high-end retail optical dispensing and vision-testing environment. This immersive learning space allows students to develop their skills in a setting that prepares them for success through hands-on experiential learning.

Pictured outside the new HOYA Vision Care Eyeglass Dispensing Lab are (left to right) Tatiana Mighiu, Professor, School of Health Sciences, Seneca Polytechnic; Maria Pettuccelli, Senior Director of Marketing, HOYA Vision Care, Canada; Steven Haifwai, President, HOYA Vision Care, Canada; President David Agnew, Seneca Polytechnic; and Nelson Rodrigues, Dean, Faculty of Community & Health, Seneca Polytechnic.
Pictured outside the new HOYA Vision Care Eyeglass Dispensing Lab are (left to right) Tatiana Mighiu, Professor, School of Health Sciences, Seneca Polytechnic; Maria Pettuccelli, Senior Director of Marketing, HOYA Vision Care, Canada; Steven Haifwai, President, HOYA Vision Care, Canada; President David Agnew, Seneca Polytechnic; and Nelson Rodrigues, Dean, Faculty of Community & Health, Seneca Polytechnic.

Equipped with professional-grade technology, the laboratory provides students with the tools they need to master essential competencies in eyeglass dispensing. From taking precise measurements to selecting appropriate frames and ensuring a proper, comfortable fit, students gain practical experience with the latest advancements in optical care.

“We are thankful to HOYA for the generous donation that made our new Dispensing Lab possible,” said David Agnew, President, Seneca Polytechnic. “Students are already benefitting tremendously from this new facility and its sophisticated equipment, ensuring that they transition seamlessly from education to employment.”

“HOYA is proud to support the next generation of opticians through our sponsorship of Seneca Polytechnic and our commitment to the optical industry in Canada,” said Steven Haifawi, President, HOYA Vision Care, Canada. “We are ensuring that future eye care professionals have the skills, knowledge, and resources needed to provide great service to their communities.”

Seneca Polytechnic - Students develop their skills by working with state-of-the-art equipment in the new lab.
Students develop their skills by working with state-of-the-art equipment in the new lab.

The HOYA Vision Care Dispensing Lab will enhance the academic experience for students in Seneca’s Opticianry diploma program, providing them with the specialized knowledge and skills to safely, and competently, dispense contact lenses, eyeglasses and subnormal vision devices.

Source:  Seneca Polytechnic

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