Milan, Italy – MIDO is revving up its engines getting ready to amaze yet again. After a record edition last year, with over 1,200 exhibitors and 52,000 professional operators from all over the world, MIDO is preparing to shine the spotlights on Wonder. From February 25-27, 2017, companies, buyers, journalists and the sector’s leading trendsetters will be in Milan to meet, do business and be inspired by a magical, engaging atmosphere.
The New Campaign
Harmonious spaces, balanced shapes, a virtuous flow of everything beautiful and useful: the new face of MIDO will be lit up by Italian excellence. With three new subjects – four in a few weeks from now – the 2017 campaign encompasses #livethewonder, a combination of art, architecture, tradition and modernity just like Made in Italy. For the 47th edition, the MIDO communication focuses on “great beauty” that is all Italian.
MIDO: A More Social Show
Last year MIDO doubled, with 100% more social media content and interactions during the show, over 10,000 posts on Instagram and Twitter, and 2,000 new fans on Facebook. The numbers have continued to grow exponentially. The Instagram profile has grown from 400 followers at end February 2016 to 4,400. The website, www.mido.com, has also been totally renewed and made more effective, simple and interactive with cleaner graphics.
Theme Areas
Theme areas that characterized the last edition of MIDO have been reconfirmed; Fashion District, where a large and very dynamic piazza hosts the best players in the world and the small- and medium-sized companies that are inspired by the world of fashion; Design Lab, the unquestionable realm of the most visionary creatives, where they have the luxury of experimenting and being “daring”; Lab Academy reserved for young start-ups with MORE! the absolutely new addition in 2016; Lenses, for the leaders of the lens sector; Tech, the world’s largest exhibition area dedicated to machinery, raw materials and components; and the FAiR East Pavilion, the exclusive area dedicated to the most important companies in Asia.
Don’t miss the prestigious and coveted BESTORE and BESTAND AWARDS for originality, innovation and creativity.
Registration will open on October 1, 2016. www.mido.com
Click HERE to read full press release.
