New York City – Coinciding with the April 17 debut of Transitions Optical’s new Live the Good LightTM television commercial in Canada, eye care professionals can now order a free point-of-sale starter kit to leverage the power of the new Transitions consumer advertising campaign in their practices.
The campaign kit is designed to arm eye care professionals with the newest demonstration tools, staff training and sales materials from Transitions Optical so they can help their patients Live the Good Light.
Historically, conventional eyeglass lenses have not been made to refresh the eyes of contact lens wearers after extended contact lens use, and today’s widespread use of digital devices places further strain on the already tired eyes. In response to this unmet need, ZEISS has developed ZEISS EnergizeMe Eyeglass Lenses, the only solution in the industry to address the specific vision needs of contact lens wearers.
ZEISS EnergizeMe Lenses are a unique combination of a new lens design with an innovative Digital Inside® Technology and our exclusive DuraVision® BlueProtect coating. They help tired eyes relax and prevent eye strain caused by digital devices. Three EnergizeMe lens options are available to meet the vision needs of virtually any contact wearer:
• ZEISS EnergizeMe Single Vision Lenses are ideal for those in their early 20s and 30s. They use a small addition of 0.40D to help tired eyes relax.
• ZEISS EnergizeMe Digital Lenses are targeted at wearers in their 30s and 40s who are in between single vision and progressive lenses and have a power boost of 0.65D.
• ZEISS EnergizeMe Progressive Lenses are intended for those ages 40 and over who require an add power of 0.75 to 4.00D.
These lenses were developed to adapt to the visual behavior of contact lens wearers, who are used to eye movements rather than head movements while wearing contact lenses.
Each of the three EnergizeMe lens options features ZEISS Digital Inside Technology and DuraVision BlueProtect for optimum comfort and protection from digital eyestrain and blue light.
Jason Dorsey is the leading Millennials and Gen Z expert, a researcher, acclaimed international speaker and best selling author. He has been featured on CBS, Fortune, The New York Times, BBC, Fox, USA Today, CNBC, Bloomberg, WSJ, 60 Minutes, 20/20, The Today Show and has over 1,000 standing ovations to his credit. He is the author of Y-Size Your Business and My Reality Check Bounced! He is also the Chief Strategy Officer at The Center for Generational Kinetics where he leads research for companies and organizations around the world.
Jason Dorsey’s passion is solving tough generational challenges for organizations and leaders. He brings a new approach to generations based on his breakthrough research… and he is funny, too. A key takeaway: Generations are not a box. Understanding them gives us powerful clues that drive measurable results. More sales. Better teams. Stronger engagement.
Other speakers and details of the Roadshow and Alive Summit will be announced in the coming months. The number of participants will be limited so it is recommended to pre-book now with your Essilor Sales Consultant to reserve your seat.
(Calgary, AB): Optometry Giving Sight (OGS) invites all members of the Optometric profession and industry to join them in support of Our Children’s Vision, a global campaign helping to ensure that every child, everywhere, has access to the eye care they need.
There are millions of children around the world and in Canada who are needlessly vision impaired. The rate of myopia is increasing rapidly and could affect 5 billion people by the year 2050.
Since launching in April 2016, Our Children’s Vision has reached 10 million children. This includes four million children in Mexico who were given an eye exam as part of the Ver Bien “See Well to Learn Better” program which is part funded by Optometry Giving Sight.
Optometrists who would like to JOIN OGS in their efforts to help more children can do so by:
making a small donation for every pair of glasses or frames sold over the next two months
inviting your patients to make a $5 donation
Industry members are invited to support the campaign by:
Safilo celebrates the Spring 2017 reintroduction of its own flagship Elasta and Emozioni ophthalmic collections with a captivating exhibition in New York City called American Eyes. The exhibition is an homage to American opticians – celebrating the people, optical shops and landscapes they call home.
Timed to Vision Expo East, American Eyes, by Italian artist Gianluca Vassallo, is a journey of images representing a cross-section of America. The images by the artist Gianluca Vassallo show large expanses of cultivated fields, rural villages and characteristic optical shops where opticians work with love.
The eight Safilo accounts depicted in the exhibit are from Maryland, Pennsylvania, New Jersey and New York and were selected for their unique locations and high regard for the Elasta and Emozioni collections which have filled an important niche in their practices.
In addition to the photographic images, the gallery exhibition encompasses eyewear from the Spring 2017 Elasta and Emozioni collections, interspersing the display of the introspective eye of the artist with the real optical devices used for vision correction.
Drip turns colour into wearable art with layered patterns, hand-painted details and sculpted acetate, balanced by flexible spring hinges designed for active kids.
Myopia is more than a refractive error, it is a public health epidemic. Discover how opticians serve as key providers by educating families, breaking stigma, and protecting long-term pediatric eye health.
The Ontario Opticians Association has suspended regular programs and services due to operational challenges, while confirming that PLI coverage remains fully active.
Drip turns colour into wearable art with layered patterns, hand-painted details and sculpted acetate, balanced by flexible spring hinges designed for active kids.
Myopia is more than a refractive error, it is a public health epidemic. Discover how opticians serve as key providers by educating families, breaking stigma, and protecting long-term pediatric eye health.
The Ontario Opticians Association has suspended regular programs and services due to operational challenges, while confirming that PLI coverage remains fully active.
Drip turns colour into wearable art with layered patterns, hand-painted details and sculpted acetate, balanced by flexible spring hinges designed for active kids.
Myopia is more than a refractive error, it is a public health epidemic. Discover how opticians serve as key providers by educating families, breaking stigma, and protecting long-term pediatric eye health.
The Ontario Opticians Association has suspended regular programs and services due to operational challenges, while confirming that PLI coverage remains fully active.
Drip turns colour into wearable art with layered patterns, hand-painted details and sculpted acetate, balanced by flexible spring hinges designed for active kids.
Myopia is more than a refractive error, it is a public health epidemic. Discover how opticians serve as key providers by educating families, breaking stigma, and protecting long-term pediatric eye health.
The Ontario Opticians Association has suspended regular programs and services due to operational challenges, while confirming that PLI coverage remains fully active.
