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Passionately Created, Designed, and Worn by You!

Iconic Titan Minimal Art PULSE is created for each individual, being as unique as each and every one of us.  Since 1999, millions of Silhouette Titan Minimal Art wearers have been creating unique eyewear that represents their lifestyle and unique personalities.  Individuals select their lens shape, temple length, and colour perfectly created for everyone and every face shape.  Maintain your individuality; create your statement eyewear piece.

Distributed in Canada by COS. www.silhouette.com

Johnson & Johnson Vision Care Enters Monthly Category

Don’t Assume Your Monthly Patients Are Happy. There’s A More Comfortable Option.

Introducing a new, non-coated silicone hydrogel formulation balanced to help MAXIMIZE and MAINTAIN hydration throughout this lens – providing reliable, superior comfort all month long.

ACUVUE® Brand Contact Lenses offer EYE-INSPIRED™ Designs to meet patients’ lifestyle and eye physiology needs. For patients who prioritize the replacement cycle and affordability of monthly wear, there is ACUVUE® VITA™ Brand Contact Lenses, designed to deliver reliable, superior comfort – all month long.

Click HERE to read full press release.

The Optical Fair 2016 Opening Soon

With just a few days to go until the major international optics and eyewear show, here is an overview of the reasons you should be there:

1. Meet the main players in the global industry for frames, lenses, services, equipment, store design and layout, etc.
2. Discover new brands, new companies, new collections, new products.
3. Understand the markets and trends thanks to the unique wealth of information: Silmo Pop-up, Silmo TV, Trends by Silmo, Silmo d’Or Awards, etc.
4. Immerse yourself in a store for the future: the Experience Store unveils all the digital solutions that are available and adapted to the world of optics.
5. Find out about new challenges in vision through the Silmo Academy, which brings together researchers and specialists in reading and its processes.
6. Learn about new technologies in the Ab Fab Lab space which brings together the best in innovation in this area.
7. Take the time to sample mobile cuisine (food trucks) and Laurent Perrier’s rare vintages at the Champagne Bar.
8. Make the most of Paris and the new exhibitions not to be missed: Henri Fantin-Latour at the Musée du Luxembourg, Rembrandt at the Musée Jacquemart-André, René Magritte at the Centre Pompidou, Hergé at the Grand Palais, City of Paris’ Museum of Modern Art, Ben at the Musée Maillol, Herb Ritts at the Maison Européenne de la Photographie, etc.

Key figures for Silmo:
80,000 m2 exhibition area / 900 exhibitors / 1,350 brands/ 75% from abroad /160 new exhibitors

Click HERE to read the full press release.

New Blink Reflex Discovered

A previously unknown type of eye movement was discovered by researchers at the University of Tübingen, in Germany, during an experiment where volunteers’ eye movements were followed using an infrared video eye tracking system.

The researchers were attempting to determine if a known reflexive movement known as torsional optokinetic nystagmus (tOKN) occurs at the same time as blinking. tOKN occasionally resets the torsional movement of the eyes, to avoid moving beyond the mechanical limits of the eye muscles. To this end, the eye tracking system monitored the subjects’ eye position as they followed a rotating pattern of dots.

What they found, though, was that this tOKN movement was imperfect, and did not completely reset the muscles as they continued to twist. At their mechanical limit, the eyes “untwisted” all at once, resetting the torsion. Since this happened at the same time as a blink, this discorvery was named BARM, or blink-associated resetting movement.

“To discover such a ubiquitous phenomenon in such a well-studied part of the human body was astonishing to us and we’re very grateful to the volunteers who took part in the study,” said lead author Mohammad Khazali.

Paper available online at: https://elifesciences.org/content/5/e16290

HOYA Launches “What’s Your iD?” Marketing Campaign

Hoya Vision Care Canada logo

Mississauga, ON – HOYA Vision Care Canada’s “What’s your iD?” is a unique Marketing campaign that is being launched for the first time in the optical industry. When a dispensing team orders one of the eligible products from HOYA’s iD family of lenses or lens coatings, the job will be delivered with a scratch card offering the practice a 1 in 5 chance of earning potential gifts that can reward the patient, or the dispensing staff who work hard to deliver the best vision for all their patients.

“We are extremely excited about our brand new marketing campaign” said Ahmos Henry, President HOYA Vision Care Canada,“This campaign promotes the innovative technology of HOYA’s iD family of lenses and our superior coatings. This campaign will provide our valued Independent Eye Care Professional’s a great strategy to further the success of their practice and create a fun way to reward their patient and/or dispensing team.”

HOYA Vision Care Canada, the Ally of the Independent, continues to be the fastest growing company in the optical industry. With a solid partnership with independent eye care professionals, a line-up of the best in class lenses and coatings and marketing programs that aim at mutual success for the practice and HOYA.

To read full press release, click HERE.

 

 

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