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Marc Jacobs Launches Summer 2016 Sunwear Collection

Innovative designs and bold hues set the mood for the newest summer eyewear styles from Marc Jacobs.

Marc 33/s

These playful cat eye shaped sunglasses for women feature an ultra-flat metal frame, outlined by a playful contrast of bold lines on the temples. Available in bold colour combinations including: palladium, white, yellow, fuchsia and green.

Distributed by Safilo: www.safilo.com

World Sight Day Challenge Celebrates its 10-year Anniversary

WSDC_2016_Logo_OGSOptometry Giving Sight has launched its 10th Annual fundraising campaign to help raise funds for people who are needlessly blind or vision impaired simply because they can’t access an eye exam and vision care provided by an optometrist.

This year’s World Sight Day Challenge will focus on the need for effective, sustainable eye health initiatives for children and adolescents. The campaign will run from September 1st until October 31st and will help support vision care services being delivered around the world. World Sight Day is Thursday October 13th.

For the past 10 years, thousands of Optometrists, their staff, patients, students and colleagues in industry have all taken the World Sight Day Challenge by raising funds to help eliminate the backlog of uncorrected refractive error, estimated to affect more than 600 million people.

Funds raised will help support Our Children’s Vision – a global campaign to bring better vision, and eye health services to 50 million children by 2020. This will be in addition to our ongoing support for Optometry Development programs which train local people as Optometrists.

To donate, or pledge your participation by selecting one of our Bronze, Silver, Gold or Platinum Award levels, please visit www.givingsight.org or call 1-800-585-8265 ext 4.

Our Hero Image for 2016:

WSDC2016_Photo_FP

 

 

 

 

 

Socheata is 17 years old and in her final year of studies. She recently received an eye examination as part of a School Eye Health program at her school in Cambodia, Asia.

 Click HERE to read the full press release.

 

Serengeti Goes Retro with Lerici

New style for the summer – Lerici, an ultra-trendy retro look that has a hint vintage. Like all Serengeti lenses, the Lerici offers unsurpassed optical  acuity, photochromic technology that adapts to all light conditions, spectral control and comes in polarized and non-polarized lens options. Rx prescriptions available through Centennial Optical.

Serengeti is distributed in Canada by Bushnell.

www.serengeti-eyewear.com

 

Dry Eye Disease Treatment Xiidra Approved by FDA

Shire announces that the U.S. Food and Drug Administration (FDA) has approved Xiidra (lifitegrast ophthalmic solution) 5%, a twice-daily eye drop solution indicated for the treatment of the signs and symptoms of dry eye disease in adult patients.

Shire expects to launch Xiidra in the United States in the third quarter of 2016.

“The approval of Xiidra marks a new day in treatment options for patients with dry eye disease, with the only prescription eye drop approved in the U.S. specifically to treat both the signs and symptoms of the condition,” said Flemming Ornskov, M.D., MPH, CEO, Shire. “As Shire’s first FDA-approved medicine in ophthalmics, this significant milestone advances our goal of becoming the global leader in this category, where there are unmet patient needs. We have a robust ophthalmics pipeline, and we look forward to leveraging Xiidra as our entrée into the space as we continue to develop additional innovative eye care treatment options.”

The safety and efficacy of Xiidra was studied in 1,181 patients (of which 1,067 patients received lifitegrast 5%) in four placebo-controlled 12-week trials. Each of the four studies assessed the effect of Xiidra on both the signs and symptoms of dry eye disease at baseline, week two, six and 12. Assessment of symptoms was based on change from baseline in patient reported eye dryness score (EDS; 0-100 visual analogue scale).

Read the full press release here.

Essilor of America Issues Statement on Federal Inquiry

On July 21, 2016, Essilor of America issued a statement saying that they are complying with the federal government’s request for information regarding promotional activity within the lens industry.

They have also stated that they are proactively reviewing their promotional programs.

It is not currently known if the government has contacted other lens companies regarding promotions.

View the full statement here.

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