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Eyewear Designs and Westgroupe Announce Canadian Distribution for Ále

Eyewear Designs Ltd. is proud to announce the agreement with WestGroupe to distribute Ále by Alessandra Eyewear and Sunwear collections in Canada.

Ále by Alessandra is the popular lifestyle brand inspired by the life and style of international fashion icon and supermodel, Alessandra Ambrosio. A Victoria’s Secret angel for more than 10 years, Alessandra is the Brazilian born supermodel whose signature style has graced the cover of more than 70 fashion publications around the world.

For full press release, click HERE.

 

Get Expressive with Etnia’s Originals Frames

Etnia Barcelona presents new models in its Originals collection. A collection made up of 15 optical models in acetate and metal, and 17 sun models. This collection underlines Etnia Barcelona’s signature attributes: original and highly expressive frames with advanced use of colour. This collection includes an extensive range of colours and new finishes.

All the models are fitted with mineral crystal lenses, which guarantee maximum protection and greater visual perfection.

www.etniabarcelona.com

New and Exclusive Partnership with PREMIERE CLASSE and SILMO Paris

From the 2nd September 2016 at Porte de Versailles, the Premiere Classe trade show will be hosting an eyewear designer village by the name of “Village Silmo.” In addition to this the Silmo trade show, taking place from 23rd-26th September 2016, will open up an area dedicated to fashion accessories under the label Premiere Classe.

Over the years, eyewear has become the ultimate fashion IT Product; as a must-have accessory, it has managed to secure its place in the Premiere Classe trade show aisles. Today, many eyewear brands have witnessed a rapid growth in their distribution networks world-wide and can now no longer confine themselves to the opticians market alone. As a result, Premiere Classe and Silmo, two trade shows organised by the Comexposium group, have decided to unite forces and expertise in order to showcase the creativity energies behind eyewear design in the entire range of accessories offered by Premiere Classe.

To read the full press release, click HERE.

Centennial and L’amy America Announce Champion Distribution Partnership

Toronto, ON— Centennial Optical, announces it has entered into a multi-year distribution agreement with L’amy America to market and distribute sunglasses and ophthalmic frames for the Champion brand across Canada.

The Champion brand boasts a 93% consumer awareness level, and is the 2nd volume sport brand in North America with product collections targeting men, women, tweens and children of all ages. Its new ophthalmic and RX sunglass collections will launch February 2016, fully supported by a host of point-of-purchase materials, including displays, lifestyle imagery, and bold product packaging.

Captivating Anne Hathaway Joins Forces with Essilor and Bolon Eyewear

Oscar and Emmy award winner Anne Hathaway is the new spokeswoman for the luxury eyewear brand, Bolon in the Asian region. Anne epitomizes youth, style, glamour, with both a romantic and artistic image. It is these distinguished qualities that lead Xiamen Yarvi Optical to select Anne Hathaway as ambassador of their leading eyewear brand video and pictures of Anne Hathaway featuring Bolon eyewear were shot in Los Angeles featuring the tagline “My Style, My Bolon”, and will be featured on TV advertising, internet, and in-store POP.

Bolon eyewear the luxury flagship brand of Xiamen Yarvi Optical joined forces with the Essilor Group in 2013. The joint venture of Essilor and Bolon has accelerated market growth of Essilor’s flagship brands in strategic markets like China.

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