fbpx

Blackfin is Ready for Opti Munich 2016

The brand new three-dimensional milling process creates an attractive contrast effect in Blackfin model BF751 Hudson, a broad, square shape for men. The temples slim down to 5 millimetres, giving pride of place to the front with its two-tone effect on the top rim and eye-rims. Understated colours that never shriek. The frame comes in grey, black, dark brown and blue teamed with green, sky blue and dark yellow.

All Blackfin frames are made of titanium and beta-titanium and all have Swordfish temple tips, a system patented by the company whose break-off guides make it possible to shorten the temples in three simple moves. Most importantly, all Blackfin eyewear is made according to the neomadeinitaly rulebook, a new, all-Italian production model in which the people who produce it matter as much as the product.

Distributed by Mood Eyewear: www.moodeyewear.com

$30 Ray-Bans? They Must be Fake!

Counterfeiters regularly offer Ray-Bans at a major discount. At best: people receive knockoffs. At worst: nothing at all.

During the sales season in France, thousands of French people recently received offers for Ray-Ban frames for less than 20 euros ($31). This fall, they were invited on Facebook to a charity event. A Facebook page called Société Ray-Ban was offering frames for 24 euros ($37) and promising to give half of that amount to charitable organizations.

Both offers are scams, just like the ones that cropped up in 2014 in Canada on the raybanca.com website (a Chinese website), offering $26 liquidation Ray-Bans, or the $29 frames regularly announced on Facebook.

In response to these scams, Luxottica has created a Facebook page where you can report fraud cases or scams related to Ray-Ban and Oakley brands: http://www.luxottica.com/en/help-center/report-fake.

Boss Eyewear Launches Fall/Winter Collection

For Fall/Winter 2015 BOSS enriches its eyewear collection with sunglasses and optical frames for women and men that highlight the brand’s elegant and subtle aesthetic.

The men’s acetate frames are manufactured with a bold design mixing beautiful striped acetates, highlighting modern colour combinations ranging between transparent and havana colour shades.

A distinctive metal plaque and pins on the temples, as part of the dedicated hinge, as subtly visible on the temples. The precise metal core inside the temples is designed with a fine microtexture and is visible through the transparent acetate.

This season, the women’s squared and round eyewear frames come in bi-layer acetate for a modern touch to a classic look.

Styles: BOSS 0737 and BOSS 0741/S

www.safilo.com

 

Carrera Announces Jared Leto as the Face of the Carrera 2016 Campaign

Photo credit-Jared Leto

 

Carrera announces Academy Award Winning actor, musician, director and entrepreneur Jared Leto, as the new face of the 2016 Carrera Eyewear campaign. In celebration of the brand’s 60th Anniversary, Carrera has chosen one of the world’s most unconventional talents to represent the brand’s new “Maverick” collection.

Debuting in February, the new and bold Maverick Collection will reveal an updated shape, a unique bridge construction and overall lightness. Super thin frames for both optical and sun developed to provide a lightweight experience for all-day comfort and a contemporary look.

The international advertising campaign will launch worldwide starting February 2016.

To read the full press release, click HERE.

 

Photo credit: Jared Leto

Created with Love, by GX

Gwen Stefani creates GX, a retro chic collection created for the younger, self-expressive individuals. The frames emulate Gwen Stefani’s flare for fashion while maintaining an affordable way for the spectacle wearers to have multiple pairs. GX006 is a creative masterpiece, a retro designed frame with a pearlized gradient shade of green to brown. GX013 has a bold shape with a pop of colour making it playful, eye catching and a definite statement piece. “This has been a dream come true” states Stefani, and for us four eyed by-spectacled individuals as well.

Distributed by TURA INC. www.tura.com

Featured Posts

AAO American Academy of Optometry logo 2026

Academy 2026 Anaheim Showcases Research, Innovation and Leaders Shaping the Future of Eye Care

Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.

Learn More
Zeiss Myopia Summit 2026-EN

ZEISS Myopia Innovation Summit Turns Evidence into Action in Vancouver

ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.

Read more
Optometry Practice Succession Planning

Succession Made Simple

Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.

Read more
CIBC logo 2026

CIBC Commercial Banking Steps Into Canadian Optometry

CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.

Read more
AAO 2026 Lumenis at Brasas_8 and Lumenis logo oct 2026

Lumenis Launches New Field Guide to Address Hidden Causes of Post‑Surgical Dissatisfaction at AAO 2026

Lumenis unveiled a new perioperative ocular surface care field guide at AAO 2026, offering surgeons practical tools to identify hidden causes of post surgical dissatisfaction.

Read more
AAO American Academy of Optometry logo 2026

Academy 2026 Anaheim Showcases Research, Innovation and Leaders Shaping the Future of Eye Care

Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.

Learn More
Zeiss Myopia Summit 2026-EN

ZEISS Myopia Innovation Summit Turns Evidence into Action in Vancouver

ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.

Read More
Optometry Practice Succession Planning

Succession Made Simple

Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.

Read More
CIBC logo 2026

CIBC Commercial Banking Steps Into Canadian Optometry

CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.

Read More
AAO 2026 Lumenis at Brasas_8 and Lumenis logo oct 2026

Lumenis Launches New Field Guide to Address Hidden Causes of Post‑Surgical Dissatisfaction at AAO 2026

Lumenis unveiled a new perioperative ocular surface care field guide at AAO 2026, offering surgeons practical tools to identify hidden causes of post surgical dissatisfaction.

Read More
AAO American Academy of Optometry logo 2026

Academy 2026 Anaheim Showcases Research, Innovation and Leaders Shaping the Future of Eye Care

Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.

Learn More
Zeiss Myopia Summit 2026-EN

ZEISS Myopia Innovation Summit Turns Evidence into Action in Vancouver

ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.

Read more
Optometry Practice Succession Planning

Succession Made Simple

Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.

Read more
CIBC logo 2026

CIBC Commercial Banking Steps Into Canadian Optometry

CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.

Read more
AAO 2026 Lumenis at Brasas_8 and Lumenis logo oct 2026

Lumenis Launches New Field Guide to Address Hidden Causes of Post‑Surgical Dissatisfaction at AAO 2026

Lumenis unveiled a new perioperative ocular surface care field guide at AAO 2026, offering surgeons practical tools to identify hidden causes of post surgical dissatisfaction.

Read more
AAO American Academy of Optometry logo 2026

Academy 2026 Anaheim Showcases Research, Innovation and Leaders Shaping the Future of Eye Care

Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.

Learn More
Zeiss Myopia Summit 2026-EN

ZEISS Myopia Innovation Summit Turns Evidence into Action in Vancouver

ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.

Read more
Optometry Practice Succession Planning

Succession Made Simple

Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.

Read more
CIBC logo 2026

CIBC Commercial Banking Steps Into Canadian Optometry

CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.

Read more
AAO 2026 Lumenis at Brasas_8 and Lumenis logo oct 2026

Lumenis Launches New Field Guide to Address Hidden Causes of Post‑Surgical Dissatisfaction at AAO 2026

Lumenis unveiled a new perioperative ocular surface care field guide at AAO 2026, offering surgeons practical tools to identify hidden causes of post surgical dissatisfaction.

Read more