Digital ECP Inc., a Canadian owned buying group and marketing services company, recently announced its one-year corporate anniversary. Launched in December 2014, Digital ECP Inc. is proudly serving exclusive optical retail members, in almost every Canadian province.

With more than 55 suppliers and a growing member base, retailers are utilizing Karen Ouellette’s and Grant Larsen’s more than 35 years of Optical experience and unique knowledge.  Members not only have access to great suppliers, preferred discounts, and easy to read digital billing, but PPC online advertising, local marketing consulting and free market assessments.  “Our members are asking for tools and services to grow and find new customers and we’ve listened,” says Grant Larsen, President and digital marketing expert.  “With new services like optician’s portfolio management and custom online assessments for members, we are bringing new knowledge and great value to Canadian independent optical professionals,” adds Karen Ouellette, President and Head of Operations.

The Optical industry continues to change rapidly with the continued growth of online retail, digital devices influencing product and professional service choices, and chains of all sizes engaging consumers on a daily basis. Many organizations and professional service companies have adapted to meet the needs of the retail optical industry.  Helping independents survive, connect with digital consumers and grow in the ever challenging optical marketplace will be the focus of Digital ECP in the years to come.

Further information: www.digitalECP.com